Tom McMahon's Linkedin Analytics

Curious by nature and passionate about technology, marketing, and people. These combined interests naturally led me to a career in product marketing - where I am always in 'learn mode'. Today, we are changing the way we communicate, the way we do business, and as a result, buyer behavior and motivations are changing too. Trying to decode purchasing decisions and the effects product positioning has on a buyer, makes the day-to-day an exciting and fulfilling place to be. I especially enjoy the process of designing narratives that inform go-to-market strategy and execution.