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TL;DR - If you'd like help with 1) positioning your product/brand to better resonate with your target audience, and 2) developing a winning go-to-market strategy that optimizes conversion/product adoption rates, I can be your Product Marketing pilot. Feel free to message me for any marketing/advising needs - I respond to 100% of InMails. I wasn't always a Product Marketing pilot launching tech products and digital solutions, increasing conversion rates by 2X and accelerating overall customer growth by 45%... My maiden voyage into sales/marketing was when I trekked to Virginia during my first summer at UCSB to sell educational books, software, and encyclopedias door-to-door as a representative of Southwestern (now known as Southwestern Advantage). Spoke to over 500 families, helped provide educational resources to empower young learners, and closed $8k within the first 5 weeks. I quickly followed that up with my own side hustle selling textbooks while helping fellow college students save money from having to buy overpriced ones. After graduating with a double major in Psychology and Economics, I continued on that sales journey for a few years, helping SMBs with their digital transformation by providing network connectivity solutions and mobile/cloud applications as an Account Manager for the big blue telco. Consistently sold over 100% of total annual sales quotas, with 96% customer retention rate. I continued to grow my knowledge of buyers' psychology, and at the same time grew ambitions to venture into marketing. So I took a slight detour and sought more formal marketing education in the form of a full-time MBA (Master of Business and Ambitions, as I like to call it). That was the runway from which my marketing career took off. For the past 10 years, I've executed marketing strategies for brands, digital services, subscriptions, apps, and devices, and have 2X conversion rates + accelerated overall customer growth by 45%. I've analyzed countless audience segments and product data points to share insights and recommendations with executives, crafted clear positioning/messaging strategies to help brands differentiate in market, and enabled sales teams to boost win rates. During my marketing adventures, I've owned a product portfolio generating >$1B ARR at Verizon, launched 10+ consumer electronic devices and drove omni-channel marketing strategy for Ring/Amazon, drove activation and product engagement for banking and payment products at a Fintech, and increased publisher adoption for an Adtech startup. Message me for any marketing needs.
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