Tom Patzelt's Linkedin Analytics

Consultant who helps Medtech and SaMD companies find their market sweet spot and accelerate adoption with data-driven insights, strategies and implementation support. 30+ years of operating experience with disruptive life-science technologies. Proven record of leading development and implementation of commercialization, go-to-market and turnaround strategies in successful large businesses and small companies. Combines the sophistication of multi-nationals with pragmatism of startups. Robust process demonstrated successfully in broad range of products including office-based procedures, robotic surgery, implantables, and SaMD. Experience with many specialities. CAREER HIGHLIGHTS Served as Vice President Marketing for Entellus Medical, a start-up that completed a highly successful IPO with a $400 million valuation and subsequent acquisition by Stryker for $660 million. During three year tenure, Entellus enjoyed an average annual revenue growth of 100%. Led all aspects of downstream and upstream marketing and professional education. Built Marketing function from inception as Vice President Marketing at Medrobotics, a privately funded start-up that raised over $200 million, launched a first-in-class flexible surgical robotic system, and sold 40+ systems worldwide. Company received $500 million acquisition offer (declined by Board). Led Marketing team for VC funded medical device start-up, Aerin Medical, to drive adoption of minimally invasive procedures for the treatment of chronic nasal conditions in the office or operating room. Revenue grew over 5X in Company’s second year of commercialization. Led Medtronic’s global deep brain stimulation marketing as a Director. Business grew from $60 million to $250 million over seven year tenure. Built a high-powered marketing team that was consistently recognized for excellence with awards and promotions. Background also includes marketing and field clinical experience in cardiac rhythm management, and eight years with Merck in a variety of commercial pharmaceutical roles. Exceptional marketing skills and the ability to collaboratively lead development and execution of business strategies and activities. Education includes an MBA from the University of Chicago and a BS and MS in Chemical Engineering from the University of Notre Dame and Northwestern University respectively. Specialties: Medical devices, market research, commercial strategy, product marketing, product launches, brand development, competitive positioning, messaging, physician marketing, patient marketing, HCP, DTC, digital marketing.