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I lead creative sales and marketing initiatives that increase participation in fishing, hunting, and outdoor recreation (R3), generate revenue, and fund conservation efforts in Washington state. I also served a term on the WDFW's Diversity Advisory Committee to advocate for inclusive and respectful practices that reflect the diversity of our staff, customers, and stakeholders. Culture is king! As a former Industrial Designer and User Experience (UX) leader at Intel and Amazon, I have a strong background in product development, service design, and customer experience across various domains and markets. I leverage my design expertise and technical knowledge to create innovative and engaging solutions that meet the needs and expectations of our target audiences. I enjoy collaborating with multidisciplinary teams, fostering a user-centered design culture, and enabling teams to thrive. My passion for wildlife, natural resources, and outdoor recreation inspires me to pursue projects that have a positive social and environmental impact.
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