Behind-the-scenes growth driver for several companies | Copywriter and Marketing Strategist

At the end of 2004, I escaped my job as a newsroom editor with a simple goal:

Change how companies communicate. 

Since then, I’ve…

✅  Written thousands of pieces of direct-response marketing copy for growth-oriented companies.
✅  Authored 3 books on marketing for entrepreneurs and executives.
✅  Consulted for several of the nation’s fastest-growing businesses.
✅  Generated millions in revenue for leaders in 40+ industries. 

If you’re here, you likely have at least 1 of 3 challenges:

1. Your marketing doesn’t work the way you want.
2. You struggle to differentiate what you offer from competitors.
3. You don’t have strategies you can depend on to convert prospects into clients.

The good news is, these are all fixable issues when you have the right copy and marketing methods.

You benefit from these advantages when you work with me. (See what my clients say at www.tomtrush.com.)

I craft copy that positions you as an industry authority, so you reach larger audiences with less effort. 

By doing so, you also see higher returns on your marketing investments.

At the same time, I apply lessons learned from successful campaigns to uncover new opportunities for growth in your company. 

This can be in the form of greater engagement, market share or revenue.

Here are my books:

➡️  Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers
➡️  The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That 
      Create Customers
➡️  The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract 
      Prospects and Get More Customers

Outside of work, you can usually find me running trails somewhere in the Phoenix area. 

Want to discuss driving new growth in your company? 

Send me a message here on LinkedIn.

💻  www.tomtrush.com
💻  www.predictableprofits.com

Why are sales cycles taking so much longer right now?

Yesterday, I jumped on The Beyond 7 Figures Podcast to discuss this topic with Charles E. Gaudet II. 

Now, me talking sales might seem strange because I focus more on the marketing side of business. 

Yet, the reality is, speeding up a lengthy sales cycle requires effective marketing.

Especially when your buyers are online.

You see, based on Google's research, buyers now spend about 7 hours consuming your content before ever reaching out. 

This means long before your sales team gets involved, prospects are already comparing options and deciding how much they trust you.

So if your marketing isn't built to support this journey, your sales team is at a major disadvantage. 

And it's why they should consistently share marketing content with prospects.

You see, the real fix to longer sales cycles isn't adding more follow-ups or tightening scripts. 

These days, you must have a content ecosystem that helps buyers complete those 7 hours faster, so your solution stays top of mind.

Google's 7-11-4 Rule explains how these 7 hours play out.

According to their research, before someone is ready to make a buying decision, they typically need:

✅  7 hours of interaction with your brand's content.
✅  11 touchpoints across different channels.
✅  4 separate locations where they encounter you (such as your website, YouTube, LinkedIn, etc.)

Think about this... 

Seven hours isn't a single deep-dive video. 

It requires dozens of small, consistent impressions that compound.

If you only show up in one or two places, or rely on your sales team to educate buyers, you're missing most of the required touchpoints. 

This is why deals stall. 

Because buyers don't have enough familiarity or trust to move forward.

When your marketing supports the 7-11-4 Rule — with content that educates, builds credibility and demonstrates proof across channels — something shifts.

Prospects show up to sales calls already convinced. They see the value you bring and have confidence in your expertise.

This is how marketing shortens sales cycles. It does the heavy lifting before your sales team even gets involved.

I’m working on a new workshop with Charlie for December titled, "How to Build a Buyer-Ready Lead System That Closes Deals Without You."

This session is especially helpful for founders who feel their company's lead generation and sales are too dependent on them. 

Comment below with "WORKSHOP," and I’ll let you know when registration opens.

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