Toni Hopponen's Linkedin Analytics

When I was a kid, I often stopped by my grandfather’s grocery store for snacks. I found it fascinating that my grandfather owned all the fruits, candies, sodas, etc., in the shop. But in a family with entrepreneurs all around, I witnessed the struggles. The long hours. Entrepreneurship. I even went to university with a single goal in mind: to get a decent 9-to-5 job. But I couldn’t resist. Shortly after finishing business school, I followed in my grandfather's footsteps and became an entrepreneur. For nearly 13 years, I ran Flockler, a marketing tech platform, as the founder and CEO. With my co-founders and a talented team of tech and marketing nerds, we went from founder-led sales and a few pivots to product-led motion without a single salesperson. A profitable growth company via word-of-mouth, SEO, and Google Ads. In 2023, Flockler was acquired by a private equity-backed SaaS operator in the U.S. – a life-changing moment in many ways. Now, I’m building my second venture, LandingRabbit, a piece of software helping SaaS marketers like me turn their copy into high-converting landing pages. With LandingRabbit, I hope to solve a problem that I’ve struggled with for almost 15 years: back-and-forth when the page was supposed to go live. Life’s more than work, though. When I have a chance, I'll go for a hike or alpine skiing. Or I take my single-speed and cycle to one of the hundreds of London breweries. Ping me if you are a tech startup founder in London and want to join the cycle!