Tony Dowling

Managing Director

CONVRG | HubSpot Adoption Specialists

At CNVRG, we help scaling and enterprise businesses turn CRM into the engine of their commercial strategy — not just a tool their teams log into.

We specialise in management-led CRM adoption that aligns people, processes, and platforms. Our structured consultancy approach bridges the gap between leadership’s vision and real-world execution by integrating strategy directly into the system your business runs on.

Most CRM and digital transformation projects fail because they’re led from the bottom-up. We fix that.

With our proven SIMPLIFI framework and Management Control System (MCS), we work from the top-down to drive adoption, create alignment, and deliver measurable results.

Who we work with:
• Enterprise & mid-sized B2B companies
• Manufacturers modernising sales & marketing
• Leadership teams serious about growth, data, and efficiency

What we do:
• CRM Strategy & Onboarding
• CRM Adoption & Process Design
• Leadership Workshops & Change Management
• Sales & Marketing System Integration
• Ongoing RevOps Support

From Strategy to Implementation — Combining People, Processes, and CRM.

Learn more at www.cnvrg.agency

Director

DISCsimple

Being an Associate with DISCsimple (an Authorised Partner with Everything DiSC®, part of the Wiley group of companies) helps me deliver assessments, coach individuals, and guide organizations on how to apply DISC insights in practical ways, as part of my work with Convrg Agency

Here’s what I typically do:

1. Assessment & Interpretation

Administer DISC personality assessments.

Explain what the results mean for an individual’s natural style, motivators, and stress behaviours.

Translate the model into plain language (so people actually use it, not just file it away).

2. Coaching Individuals

Help people recognise their communication and working style.

Identify strengths and blind spots.

Show how to flex behaviour when working with other styles.

Often applied in sales training, leadership coaching, and personal development.

3. Team Development

Run workshops for teams to understand each other’s styles.

Reduce friction by showing why conflicts arise and how to prevent them.

Build better collaboration, productivity, and trust.

4. Organisational Application

Support recruitment and onboarding by aligning roles with behavioural strengths.

Train managers to adapt their leadership style to different team members.

Align DISC insights with wider change programs (like HubSpot adoption or sales transformations).

5. Specialist Areas

Sales: Teaching sellers how to spot buyer styles and adapt pitches.

Customer Service: Training reps to communicate more effectively.

Change Management: Helping leaders manage resistance to change.

In short: a certified DISC practitioner is like a translator of human behaviour—turning abstract psychology into practical strategies for communication, teamwork, and performance.

Associate with DISCsimple

Profoundly

Profoundly Certified Pro

HubSHAC - Small HubSpot Agency Collective

Founder Member

Careers Wales

Chairing Performance and Impact Committee meetings, I play a key role in driving progress by influencing key decision making. Simultaneously, I administer oversight and executive support whilst attending Board meetings, Impact Committee meetings (performance management) and direct meetings with SMT offering direction and/or mentorship.

Selection of Highlights:

 Lead digital transformation of processes, competencies, activities and models by leveraging changes and opportunities from digital technologies. 
 Ensured Board was GDPR compliant by deadline, eliminating potential penalties and fines.

Board Member

TeamRock

Leading the charge in increasing the visibility of Team Rock, I transitioned their Heritage Magazine and radio brands into an online subscription business by co-ordinating and executing a digital transformation. During this period of change, I managed all teams, averaging 100 people in total, from editorial, marketing, commercial development and data to customer service. 

I was a driving force in growing the platform’s competitiveness by supporting the development of customised products using the company’s own IP. I also integrated other suppliers into our systems. In this position, I reported directly to the CEO. 

Selected Highlight:

 Assumed ownership of full profit and loss (P&L) responsibility, with a turnover of several million pounds, monitoring income after expenses.

Local World Media

Acting as project lead, I built a brand new hyper local website network on a unique proprietary platform designed to drive democratic engagement and develop a comprehensive local news picture for users. At the same time, I managed a major transformational change within the wider network group by centring the newspaper’s focus on 24/7 web first news reporting. In this position, I reported directly to the CEO.

South Wales Evening Post

Working on behalf of Heritage Media Brands, I spearheaded a digital transformation of the online media brands focused on ICT, systems and processes. Within two years, I transformed the business into a modern, newly connected office and transitioned the newspapers onto a 24 hour web first strategy. As a direct result of my efforts, I led the team in achieving and maintaining a total revenue at a Top 3 level within the Group. 
 
Selection of Highlights:

 Generated a +50% rise in digital revenue and a 400% increase in website audience year on year (YOY). 
 Decreased print decline to record levels and reduced circulation decline by half.

GUARDIAN MEDIA GROUP PLC

Leadership of the radio station, Wales biggest commercial station and the number one station in terms of listening and revenue in the group. 
We achieved many accolades at Real Radio Wales including Investors in People Gold status, Green Dragon, several station of the year awards and the final station of the era awards awarded at the final GMG Radio conference.

Real Radio Wales Managing Director

GMG Radio

I led Real Radio Wales sales team as one of the most successful sales teams in the UK. Responsible for overachievement of revenues targets in 36 monthly targets on the trot! 
The highest £ / hr radio station in the group.

Real Radio Wales Sales Director

Sales Turnaround for Consultative sellers | FCIM | HubSpot Platinum Partner | HubSpot Certified Trainer | South Wales HUG Leader | Tony@realinbound.co.uk | 07812 582213

Most HubSpot implementations don’t fail because the tech is bad.
They fail because the sales team never actually uses it.

I’ve run B2B sales teams. I’ve implemented HubSpot dozens of times. I know exactly where adoption breaks down — and I’ve built a process that fixes it.

I help B2B organizations (50+ people) turn HubSpot into something your sales team actually wants to use — and your leadership team can trust.

✅ Clean setup, without clutter
✅ Sales enablement with real behavior change
✅ Measurable adoption — guaranteed

If your team is logging in out of obligation (or not at all), we should talk.

Message me or visit www.convrg.agency to book a 15-minute HubSpot usage checkup.

Real Inbound is a fast-growing specialist HubSpot Solutions Agency. We offer Onboarding, Implementation and consultancy for all HubSpot Hubs, including Marketing, Sales, Customer Service and CMS. We can help you get more from your marketing software and teach you how to turn your business into a Marketing Machine! We also build marketing focussed websites and offer enterprise-level sales consulting. 

Real Inbound turns brochure-type websites into powerful marketing websites and helps non-technical Outbound focussed businesses transition into digital Inbound businesses. 

We also work with sales teams to maximise their performance via high-impact sales strategy, training and optimising their tech stack. We are fully accredited by HubSpot.

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