Tony Mickelsen 💭's Linkedin Analytics

Performance-focused, data-driven marketing leader with a strong track record of building successful performance marketing engines from the ground up. Deep passion for startups, marketplaces and data. First marketing hire at Neighbor.com. Strategy expertise: paid search (PPC/SEM) paid social marketing analytics recruiting/developing digital marketers automating growth systems affiliate marketing data warehouse design attribution models product management startups marketplaces demand generation growth strategy display advertising native advertising app promotion influencer marketing marketing & sales alignment content marketing creative strategy content syndication CRO B2B & B2C Ad platform expertise: Google Ads (Search, YouTube, Display, Discovery, UAC, PMax) Facebook Ads Search Ads 360 LinkedIn Ads Twitter Ads Snapchat Ads TikTok Ads Apple Ads Pinterest Ads Bing Ads Outbrain/Taboola Tech stack expertise: Coding: SQL, R Excel Google Tag Manager Data viz: Tableau, Domo, Data Studio Attribution: Google Analytics, Amplitude, Kissmetrics, Firebase, Kochava (MMP) Reverse ETL: Segment, Rudderstack CRM: Salesforce, Hubspot, Zapier Landing pages: Unbounce Affiliates: Impact, Rakuten