Manage the overall Search Engine Optimization (SEO) strategy for UHS (annual revenues were approximately $13.4 billion for 2022) 

* Oversee all 300+ UHS Google My Business listings to ensure that all location information is accurate when users find UHS facilities organically.
* Facilitate the development of Google Data Studio dashboards by reviewing digital dashboards for accuracy, reporting findings to identify search and user-related issues, and providing recommendations for improvements.
* Launched the first SEO project and met departmental goals by supervising and promoting team cohesion, increasing internal ongoing behavioral health websites' SEO campaigns by 103% YOY.
* Lead internal team of SEO Specialists, Copywriters, UX Designers, and Web Developers to execute full-service digital agency-style SEO campaigns while increasing the number of internal organic SEO campaigns for UHS across 3 divisions (Behavioral Health, Acute Care, Independent Physicians Management) by 129% YOY.
* Generated 3.2 million new users organically for behavioral health division websites, an increase of 13% YOY, by monitoring organic search traffic, identifying improvement opportunities, and conducting extensive keyword research. 
* Guided the development and implementation of updated marketing and advertising strategies by introducing more in-depth SEO reporting that showed key data previously undiscovered.
* Direct and coordinate quality assurance efforts for all UHS behavioral health facility websites, including web governance and accessibility.
* Determine staffing needs and maintain optimal staffing levels by creating a recruitment strategy, screening resumes, performing interviews, conducting performance reviews, and promoting employees on my team to retain top talent.

Supervisor, SEO

Built and led the first-ever in-house SEO Team for UHS by successfully migrated all existing SEO work from vendors to internal team, as a cost savings for UHS.

* Grew internal SEO Campaigns by 85% YOY within 12-months through preparing reports from Google Analytics that gave insight into website performance, SEO trends, latest algorithm updates and leveraged the information to develop SEO strategies that maximized improvement opportunities.
* Implemented Search Engine Marketing (SEM) best practices and guided user engagement, achieving a 43% increase in new users and a 40% increase in sessions by partnering with the Internet department team and external experts.
* Promoted SEO performance by customizing SEO campaigns for UHS behavioral health and acute care facilities, including their YouTube accounts.

Lead, SEO Specialist

Work with marketing directors, business development team, and other senior leadership employers at behavioral health facilities and with others in the department to build, maintain and update content on websites.

* Piloted internal SEO program for UHS Behavioral Health facilities to build case to shift all SEO campaigns for the behavioral health divisional from external vendor to internal digital marketing team.
* Enhanced usability for the end-user and fulfilled website update requests using a variety of Content Management Systems for the 200+ behavioral health facilities across the United States when reviewing online content and editing copy.
* Implemented strategic messaging that promoted mental health services by creating and editing website content for multiple behavioral health facility websites based on direction from the hospital business development directors and the marketing manager.
* Proofread web content for grammatical accuracy and ensured proper formatting and optimization for web consumption.
* Boosted SEO rankings and met organic search KPIs by writing and editing content for SEO, such as Alt, Title, and Description Tags for each page in every behavioral health website redesigned by UHS internal web team.
* Created and implemented Google Data Studio dashboards for 200+ UHS Behavioral Health facilities by preparing and presenting each dashboard to facility leadership for approval.
* Devised Google Tag Manager Containers with appropriate tags to track facility conversions for all Behavioral Health facilities.
* Ensured web content is optimized by implementing usability best practices for the web and ensuring web-friendly display.

Digital Marketing, Web Content Developer — Behavioral Health Division

Unisys

Main duty is to support digital marketing campaigns and daily publish operations of Unisys.com; a website that supports approximately 23,000 employees, commercial organizations and government agencies throughout the world. 

* Facilitated the maintenance of an external blog environment with 95 bloggers and top Thought Leaders in the IT industry.
* Supported the global digital marketing team by creating infographics, workflows, and PowerPoint presentations for reference.
* Managed and curated global external content via Microsoft SharePoint and WordPress, initiating Search Engine Optimization to improve the company's page rank on major search engines, promoting visibility. 
* Complied and met web accessibility standards in 33 countries where Unisys had a presence by utilizing web quality tools such as SortSite and SiteImprove.
* Managed several marketing projects and campaigns simultaneously from ideation to completion and coordinated with stakeholders across the organization to meet set deadlines and promote the business across the web.

Digital Marketing Associate

Hibu

Develop and supervise the launch of 10 monthly magazines with a 5,000+ circulation rate. Responsible for all components of editing, content creation, writing and community engagement for 32 pages, cover to cover and 20+ editorial items.

* Oversaw all the components relevant in producing a 32-page magazine, including editing, content creation, and community engagement, while managing a team of community contributors.
* Sourced non-advertising content for each edition and carried out final edit before publication, including collaborating with pagination and design team for final production.
* Ensured images conformed to defined standards for optimal reproduction while soliciting community photographs for inclusion in the magazines, from cover images to photos and illustrations.

Centralized Publication Manager

Responsible for editorial support for hyper-local news and information magazines published throughout the country. Developed six publications, 32 pages each, from scratch at a time within different time zones.

• Promoted to Centralized Publications Manager.
• Coordinated multiple publications delivering content meeting strict deadlines.
• Managed up to six magazines including managing a team of 10 editing community contributors.

Publication Assistant

The West Chester Daily Local News

Write original content articles covering local and national sporting events for print and online publication. Pitch sidebar articles story ideas to editor. 

• Write original articles meeting tight publication deadlines.
• Keep a “beat” with local coaches obtaining inside information on breaking stories.
• Write 500+ word articles on strict deadline.

Freelance Sports Writer

• Wrote articles on national, local, and high school sports 
• Responsible of keeping a beat on local high school teams during regular season
• Reported on local high school playoff and championship games which included podcasts found only online.

The Philadelphia Tribune

Responsible for finding own story ideas and pitching them to the News Editor. Story totals ranged from two to four articles per week.

• Write articles for metro section
• Write articles on local events, and county government

Correspondent

Patch.com

Responsible for working independently to capture and edit photos for stories and uploading them onto website using content management system for numerous AOL Patch websites throughout the Greater Philadelphia Area. 

• Covered sports, government, and community news meeting strict deadlines.
• Captured and edited photos and videos for news breaking stories.
• Filmed and edited videos and photos for online publication stories.

WebiMax.com

• Research various companies in order to write the best articles to put on client’s website
• Worked with a team of other developers to produce the best SEO content for clients
• Promote products via social media and blogs.

SEO Content Writer

NBC Sports Philadelphia

• Downloaded photos and placed them in appropriate places on the site
• Covered Philadelphia professional sports teams.
• Contributed weekly to “Word on the Street” blog

Web Production Intern

Philly.com

• Worked in a fast-paced environment where multitasking was key and essential to getting the tasks done.
• Part of a team that worked to renovate “Rally,” which is the high school sports section for Philly.com
• A one-band reporter that filmed live high school and college games and produced highlights, as well as covered press conferences and conducted interviews with Philadelphia professional sports athletes, which included being in front of the camera for stand-ups

Multimedia Content Producer

97.5 The Fanatic

• Screen phone calls to prepare callers to go on air
• Podcast interviews and uploaded them onto 950espn.com 
• Cut sound from shows for re-airing during sports updates 
• Was able to read scripts for advertisers to buy and play over the radio as a commercial

Intern

Innovative digital marketing, SEO, and communications/marketing professional with a decade of experience providing digital content to multiple audiences; developing, implementing, and overseeing SEO strategic plans for large corporations and multiple websites concurrently. 

Skilled in analyzing website performance through analytics to increase website traffic and increase opportunities to convert prospects into clients.

Demonstrated success reviewing online content and editing copy to enhance usability for the end-user. Highly adept in original content development, search-friendly architecture solutions, and keyword research to identify the most effective and targeted key phrases and topics with the highest ROI.

Currently, Supervisor, SEO, at Universal Health Services (UHS) — one of the largest and most respected hospital management companies in the nation. Oversees all Search Engine Optimization efforts for Behavioral Health, Acute Care, and Independence Physician Management (IPM) divisions. 

Mission is to leverage expertise in digital marketing and SEO to enhance UHS' online presence and reputation, and to deliver optimal results for the organization and its stakeholders.

Fluent in English, Haitian Creole, and French

Areas of Expertise:

Search Engine Optimization (SEO), Social Media Management, Project Management, Web Design & Analytics, Keyword Analysis, Content Management & Delivery, Quality Assurance, and Search Engine Marketing

Taplio

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