Tori Elstrom 🏳️‍⚧️

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Strategic Marketing Leadership: Redirected marketing focus amidst budget cuts and team downsizing, resulting in a 10% increase in organic inbound conversions, a $4.5 million pipeline, and doubled discovery meeting rates, achieving the department's largest quarter.

Data-Driven Decision Making: Overhauled marketing strategy based on analytics, focusing on organic search to increase the pipeline per lead by $6,000 and improve the conversion rate from 16.75% to 32.98%, attracting high-caliber prospects and enhancing lead quality.

Efficient Budget Management: Adapted to a significant budget reduction by prioritizing high-return activities, leading to record-breaking quarterly results and demonstrating effective financial stewardship that drove substantial growth.

Senior Manager, Performance Revenue Marketing

- Optimized sales performance by leading the development and training of a high-performing SDR and sales team on sales and marketing technology, resulting in an average 120% increase in outbound meetings set per rep.
- Worked with digital marketing and content marketing to drive programs which resulted in a 3x marketing led pipeline and a 40% increase in revenue YoY.
Implemented and streamlined MarTech solutions, delivering a 50% increase in efficiency and annual savings of $200,000.
- Advanced marketing analytics from a single metric to full-funnel attribution from lead to closed won.
- Partnered with the product team to drive reporting and improvements in the free trial process including a trial nurture and product-qualified lead funnel.
- Introduced innovative ways to leverage new technology, such as ChatGPT, to improve productivity and output for the marketing team.

Senior Marketing Operations Manager

Marketing Operations Manager

Ascent Conference

♦ Orchestrated data-driven growth campaigns to improve client lifecycle journey and achieve pacesetting email-open rates (65%) despite challenges.
♦ Exceeded expectation results using creative, agile problem-solving.

Ascent Conferences is one of the biggest Annual SaaS and Tech conferences on the East Coast, with an additional 70+ hybrid offerings throughout the year. Ascent connects C-Level Executives with $20m-$200m+ ARR in the Tech and SaaS space with over 20,000 attendees in our first four years. 

Recent sponsors include G2, ZoomInfo, Drift and Vidyard.

Verticals: Cybersecurity, Marketing, Finance, Revenue Leadership, Human Capital, Product Management and Start-ups.

Sr. Growth Marketing Manager

RevenueZen

♦ Spearheaded strategic digital marketing and process optimization using practices that were recognized by leadership and adopted as a gold standard. Offered trusted input with business development strategy.

Innovative Growth Manager

hand2mind

♦ Achieved outstanding sales utilizing innovative techniques and lead generation/deal closing practices.

Sales Business Development

UPS Freight

♦ Improved all aspects of the customer buying lifecycle and ensured coordination with coworkers globally.

Outside Sales Account Executive

I'm a high-energy, people-focused leader with a proven track record of driving growth, performance, and innovation in the world of sales and marketing. With a passion for MarTech and data analytics, I've helped my teams shatter expectations and deliver impactful results.

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Tori Elstrom 🏳️‍⚧️'s Linkedin Analytics