Vidyard

• Manage complex commercial sales cycles: Lead complex sales cycles from initial discovery to launch

• Pipeline development: Actively source and develop self-generated pipeline for net new business

• Forecast and close: Provide accurate forecast on sales activity and revenue achievement

• Sales strategy: Effectively present the value of Vidyard’s solution and help validate
ROI for clients. Focus on establishing Vidyard as a trusted business partner.

• Relationship management: Successfully manage relationships and growth opportunities with new and existing large enterprise customers

• Project and task management: Identify requirements, timelines and tasks and
effectively collaborate with both clients and internal teams to successfully win and close the business

Enterprise Account Executive

Account Executive

Conestoga College

Assistant Coach, Women's Softball

Manulife

• People leadership: Lead a team of both sales consultants and sales enablement managers to executive sales training, complex sales tactics and strategies, and support Account Executive’s with all pre-sale activity

• Account management: Develop and manage key account strategies and campaigns that support Manulife’s market differentiation strategy

• Sales strategy: Create account plans and provide strategic direction and support to Enterprise (Jumbo) Account Executives throughout the proposal and shortlist process

• Sales enablement and training: Drive change management amongst the sales organization, including purchasing and implementing digital-first tools or software. Creating change management long-term plans for my team to execute on

• Operational effectiveness: Create partnerships with national and international Manulife sales teams to execute an integrated global sales experience

• Reporting: Provide monthly highlights to senior leaders on sales trends, sales activity and volumes (including year-over-year analysis)

• Content development: Write, create and manage visual and written content used in sales presentations

Manager, Sales Marketing, Strategy & Enablement

Sun Life Financial

• Pre-sales: Creatively advise a team of marketers on content and sales tactics in order to effectively present Sun Life's winning value proposition in sales opportunities

• Sales and marketing strategy: Contribute and advise strategic direction for new product launches or sales initiatives for Group Retirement business development teams

• Key stakeholder management: Build, maintain and manage key relationships with appropriate subject matter experts

• Vendor management: Manage external vendor relationships and ensure services are meeting company standards

• Content management: Manage all sales content for proposals and sales presentations and ensure content is accurate and compliant

Senior Manager, Pre Sales Marketing and Communications

City of Kitchener

• Project planning: Create detailed event planning documents, including event briefs, project schedules and critical paths

• Event strategy: Contribute and execute new creative ideas from concept to completion

• Vendor selection: Create vendor registration documents, research and select appropriate vendors to support event strategy and initiatives

• Onsite activation: Support event logistics, set up and take-down for event days

Event Assistant

• Public relations: Assist with the development and distribution of PR materials and ensure messages are consistent and compliant with Manulife’s standards

• Copywriting: Edit and proofread social media content, video scripts, press releases, emails and other communications that will be sent to the public

• Onsite media support: Support Manulife’s executives and spokespeople at various events with media interviews and speaking opportunities

• Distribution of sales: Coordinate, prepare and help Manulife’s business development teams ship all sales materials to appropriate market sources or clients

• Internal processes: Recommend and implement streamlined processes to help improve internal workflows and speed up sales cycles

Media Relations & Marketing Assistant

I am a strategic and solutions-oriented people leader with an entrepreneurial mindset. I have a proven track record in building strong personable relationships and delivering measurable value to clients. With my proven success leading a team of senior managers in the execution of strategic enterprise sales presentations and strategies, I feel confident in taking on new challenges both for clients and my employees.
With nearly 14 years of experience in sales and marketing in both the financial services and tech industry, I have a deep understanding of complex sales cycles and how to successfully sell through that. I am passionate about building relationships and partnering with clients on their growth strategies, ensuring their goals and objectives align with the solutions or products I am presenting/selling. 
Lastly, I am a skilled communicator who is able to synthesize complex information and present it to others with clarity and enthusiasm.

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