Tori Rotter's Linkedin Analytics

What makes me unique: Throughout my career I have gained experience with many different consumer product categories, giving me a unique perspective on top level marketing strategy as well as nuanced, more granular efforts as they apply to a myriad of demographics and audiences. Unlike many of my marketing colleagues, I also have extensive hands-on experience with product design and development, factory communications, inventory planning and logistics, and website building. With this experience comes a broader understanding of product lifecycle, brand development and audience potential. In almost every role I have held I have had to build infrastructure, assortments, and strategic processes. Rather than saying I am someone who can “think outside the box,” I prefer to say that I don’t see a box at all. Every idea, thought, solution is up for grabs. You just have to be an adventurer to find it. A little about my experience: I’ve worked in Ecommerce and marketing for well over a decade and I’ve had the opportunity to watch it grow, change and pivot. I’ve seen big box stores struggle to find their footing in an online environment. I’ve had the privilege to advise these types of stores on how best to transition their Brick-and-Mortar models to the web. But the part of my career that I am most proud of is being the creator of Little and Free—a small online company that I built from scratch, alone. I was able to utilize my past experiences working cross functionally with designers, production departments, and building warehouse and factory relationships to produce an incredible brand and product. Not only does it contain product and design innovation, but it reflects my honest and authentic experiences through motherhood. From working with large companies, to smaller companies, to developing a brand from scratch (a true start up), I can humbly say that I am one of the most well-rounded Ecommerce and Marketing professionals in the field. But experience aside, I still find that the path to success in any role is by learning from those around you. Whether they be a colleague, a superior or a report—everyone has something to teach you. And if you can learn from each other, you are poised for success.