Apty

Unifying, simplifying, democratizing, and enabling employees across the company to speak, create, and breathe everything software.

Realize software value through faster, simpler, and better digital onboarding, training, and change management.

Director of Brand & Content Marketing

In-app software onboarding, training, and change management that empowers your top performs. Apty closes digital skill gaps, drives software value realization, and accelerates time to competence. 

And I’m here to let the world know about it. 
Digital transformation can’t happen without digital adoption. And that’s where Apty comes in.

Apty is used by IT operation managers, application admins, software developers, VP HR/Sales, and leading CIOs to increase employee performance, ROI, platform adoption, and accurate reporting for their CRM (e.g. Salesforce), HCM (e.g. Workday), ERP (e.g. Oracle), ITSM (e.g. ServiceNow), and other enterprise applications. 

Contact an Apty expert for application assistance using top platforms like:
Salesforce (https://www.apty.io/salesforce)
MS Dynamics 365 (https://www.apty.io/adapt-microsoft-dynamics)
Workday (https://www.apty.io/workday)
Microsoft Dynamics CRM (https://www.apty.io/microsoft-dynamics)
and more (https://www.apty.io/best-digital-adoption-platform)

As a Digital Adoption Platform, Apty helps enterprises optimize their business processes. Successful digital adoption involves both guiding people through new critical software applications and proactively pushing them to complete new processes. Only Apty combines the power of on-screen guidance with the time-saving automation of proactive process compliance and a dashboard of analytics to determine process gaps and efficiencies.

Enterprise Software Adoption at Scale – schedule a demo
https://www.linkedin.com/company/apty/
https://www.apty.io/

Director of Content Marketing

YELLo Marketing Hub

•  Develop pitch decks for national & local brand C-level executives.
•  Create & manage implementation of marketing strategies & plans for small business, startups, medical, & national clients.
•  Build client competitor analysis presentations for C-level executives (SWOT, market positioning, & competitor SEM campaigns).
•  Setup digital marketing strategies & campaigns as well as analytical reports for current SM & SEM initiatives.
•  Create & pitch on-page SEO strategies to improve rankings on SERPs.
•  Product & project management rollout initiatives for entry to market & partnership launches.
•  Curate & manage messaging for press, client-facing, & internal company communications.
•  Assist in risk management & negative publicity consulting.
•  Collaborate with production, external creative teams, & 3rd-party contractors to manage the delivery process for creative & content across channels (digital, audio, social, print, OOH, & SEM).
•  Spearhead company-wide evaluations, focus groups, & interviews to understand company’s vision, mission, standing, & goals.

Owner / CMO

Autism Learners

Helping teachers, parents, and educational services provide appropriate and needed assistance for those with special needs.

Specialties
ABA Therapy, Special Education Worksheets, Special Needs Resources, Tutoring, Autism, Intellectual Disabilities, and Academic Support Services

info@autismlearners.com

Board Member

Trace Analytics, LLC

•	In charge of B2B Marketing as well as department, program, & customer development.
•	Oversaw daily operations for sales, marketing, & customer service (CS) teams. 
•	Supervised the development of training initiatives & agenda for new creative associates as well as marketing, customer service, and sales team members. 
•	Spearheaded company-wide research to achieve optimal laboratory efficiency & marketing strategies.
•	Risk management for laboratory evaluations & client-facing communications.
•	Optimized sales funnel & conversion tracking.
•	Created documentation & process efficiencies between & within departments to ensure accurate deliverables in a timely manner.
•	Built national & international sales & content market entry strategy for CS & sales teams. 
•	Led team members across departments to develop internal & external training strategies, initiatives, & content. 
•  Partnered with CTO & Laboratory Director to automate purchasing paths & streamline ordering processes.
•  Developed new marketing verticals and personas to increase potential revenue stream options.
•  Oversaw the development of Instruction manuals from ideation to delivery for Trace Analytics’ customers reducing retests, sample contamination, errors, and customer support phone calls.

Director of Development and Communications

•	Managed & developed product launches, price changes, & new service offerings for various market personas.
•	Lead strategist for webpage & content creation for SEO. 
•	Supervised setup, KPI tracking, & management of analytics platforms, digital ads, SEM, & Google Ads campaigns.
•	Developed & pitched annual marketing plans & competitor analysis reports to C-level executives.
•	Reviewed & provided feedback to creative teams to ensure work met internal & external objectives.
•	Created a Learning Lab webinar series for distributors to optimize retention & development strategies.
•	Directed company creative and marketing strategy initiatives for conferences around the nation.

Marketing Manager

Stripe-it-up Texas

•  External Branding & Marketing - Designed, developed, and deployed websites (multiple branches). Created social media marketing strategies. Setup analytic software for KPI tracking. Optimized contact lists. Researched & analyzed potential OOH marketing strategies to present to owner(s). 

•  Process Development – Internal process analysis and support leading to HR setup. Updated safety measures and document implementation improving RFP/SOW/Take-Off efficiency. Setup event calendar and created bid document tracking, upkeep, and proposal development.


About the company...
Partnered with Lone Star Paving (Asphalt Inc., LLC), it's one of the largest paving companies in Austin, TX. Locally owned and operated in Austin, TX, specializing in a wide range of asphalt and concrete services such as asphalt paving and repairs, parking lot maintenance, sealcoating, crack sealing, concrete repairs and striping. Their commitment is to provide you with a cost effective solution for your asphalt or concrete needs.  

Their services include, but are not limited to...

- ASPHALT PAVING
- ASPHALT PATCHING & REPAIRS
- PARKING LOT MAINTENANCE & REPAIRS
- SEALCOATING
- CRACKSEAL
- STRIPING

Take-Off & Marketing Manager

Longhorn EMS

•  Community Education – Spearheaded presentations, collateral creation, and event management for Texas public health knowledge, AHA practices (ex. Bystander CPR/AED), and assisting youth in achieving merit badges. Setup events and event calendar. Assisted in training sessions and seminars. In charge of pitching outreach assistance & community event ideas to UT staff.

•  Marketing Outreach – Built and managed website, logo, brand, email newsletters, and social media platforms. Created website through UT funding, setup Google Analytics for KPI tracking and social media platforms. Defined and employed organization partnerships, produced educational PPTs and meeting agendas, and assisted in implementing plans to strengthen future UT Austin initiatives in safety during Campus Carry law enactment. 

•  Management & Training – organized and attended medical, training, & outreach events; mentored younger EMT recruits and trained other health organizations in obtaining vitals and basic lifesaving tactics; helped spearhead training opportunities & events for adolescents in organizations such as Boy Scouts of America; branched out to partner with fellow providers and organizations to help in our organization’s goals; and assisted in furthering recruitment and community education efforts.


About the organization...
Spreading Texas public health knowledge, passing on AHA practices (ex. Bystander CPR/AED) to the masses, assisting youth in achieving merit badges, educating students as well as ourselves, and saving lives.

Captain of Outreach & Community Education

American Campus Communities

•  Project management for creative & collateral ideation. 
•  Worked closely with in-house departments for Printing & Delivery, Account Management, Recruitment, & properties around the nation. 
•  Consistent communication, proofing, editing, & property marketing management was key in delivering the property managers’ desired goals. 
•  Managed the delivery process for creative pieces across channels (broadcast, digital, audio, social, print, OOH, & SEM) & archive final assets upon project completion. 
•  Reviewed & provided feedback to creative teams to ensure work met internal & external objectives.

Creative & Production Services Manager

UT Health Austin

My role at University Health Services Center...
Point of service tests, patient intake, charting (including vitals, peak flows, minor POC tests, and patient history), assisting with in-office procedures and training, comforting patients, and managing care takers' schedules, continuing medical education, and helping with events. 

About the clinic...
An amazing place to work! Superb training in CMEs, proper vitals, and patient intake, EMR management, and HIPPA regulations. HealthyHorns also offers an amazing volunteer program for UT Austin students. Whether you're a medical provider or a student you can make a difference and play a role in enhancing the lives of the UT Austin community every day. Check out their website to see how you can get involved.

Student Assistant / Nurse Aide in General Medicine

Austin Plastic Surgery Institute

Dr. Gorman, APSI practice, and APSI Skin Care Clinic
•  Increased sales revenue by approximately 50% for select months (34+% overall YoY increase).
•  Implemented & monitored online tracking, CRM platforms, analytics, & SEO.
•  Managed & monitored market & competitor research.
•  Developed & managed medical events for the practice.
•  Established partnership, loyalty, & referral programs.
•  Pitched marketing strategies to head staff & senior doctors at the practice.
•  Grew patient outreach initiatives & collateral development with educational videos, content (print & digital), & patient procedure guides.
•  Designed, developed, and maintained website & SM marketing.

About the practice...
Austin PSI is a plastic surgery practice consisting of an experienced team of six Board Certified plastic surgeons, and many skilled RN's and licensed aestheticians who have come together to help patients look and feel their very best.

Dr. William Gorman was a seasoned plastic surgeon (a tenure of thirty years), accredited with numerous certifications, and associated with several respected professional societies. It was a privilege to work with such a skilled surgeon of his magnitude.

Patient & Marketing Manager

Austin Elite Home Healthcare Solutions

Social media planning, logo ideation, and brand management for start-up & transition into new markets.

About their home care...
The most endearing and caring individuals work here. It's a tough industry, but the combination of their expertise and bedside manner they make it look easy. Austin Elite Home Healthcare Solutions is among 8% of Home Care Agencies that have been awarded the highest achievement for quality in the industry, which is the Gold Seal of Accreditation from the Joint Commission. All their Caregivers are well screened, bonded and insured.

Graphic Designer and Marketing Strategist

HELLO,
Please allow me to introduce myself...
Experienced marketing strategist, SEO specialist, graphic designer, and advertising professional with over a decade of experience. Versed in tracking KPIs and streamlining operations and communications across departments & marketing channels. I’ve spent years in front of C-level executives pitching to Fortune 500 companies as well as startups alike. Leading successful sales and marketing teams locally, nationally, & internationally is what I do.

Taplio

Torrey McLeod (Burchak)'s Linkedin Analytics

Torrey McLeod (Burchak)

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