Le Loup Studios 

Organize and facilitate project plans and timelines for print and digital projects; Assist with sourcing and managing third-party creative relationships, communicating regularly with freelancers and creative agencies; Building strong client relationships in the public art, event, lifestyle, and entertainment spaces; Implemented brand development strategy by sourcing international (Europe) and domestic (North America) brand partnerships for Rodney Hazard’s tour with NVR Sleep; Secured partnership with Royal BC Museum, debuting in August 2021

Lead Producer/ Account Manager 

spoiled nyc

Drove marketing efforts by developing and managing sponsored content for brand clients such as Rose Mansion, KASHIYAMA, and the Czech Republic; Develop strategic plans, presenting to key clients and seeing them through to delivery; Lead Influencer strategy across spoiled NYC brand partners, bringing new vendor relationships/partners to the table and building a strong influencer network; Acted as on-site and/or casting producer for branded films, activations and street teams such as Budweiser x Drift UN-Energy Week; Produced Influencer casting for branded films for Rose Mansion, and Czech See it Live!; Remotely managed projects utilizing Google suite, Airtable, Slack

Director of Brand Partnerships

Assisted in the concept and execution of marketing initiatives including digital, social and experiential; Contributed to the creation of content for other digital and print communications efforts by writing or editing stories, articles, interviews, promotional copy and email marketing messages

Marketing & Communications Coordinator

Balmain

Maintain brand awareness and professionalism with high profile and celebrity clientele, including home/hotel deliveries and store events; Assists sales team with processing sales, client international and domestic shipments, floor replenishment & F/W & S/S collection turnover; Expedites the receiving and processing of all merchandise, including new product, web/store transfers and end of season turnover - Assisted during buying and receiving; Communicates latest visual directive from Paris corporate to the sales team; Completed floor resets, window displays, and visual implementation directives set by Creative Director Olivier Rousteing from France corporate; Remained calm and composed in environments involving high-profile and celebrity clientele, including home/hotel deliveries,  store events, and Met Gala prep. Clientele including Jennifer Lopez, Mariah Carey, Justin Timberlake, Mary J. Blige, Breakfast Club, 2 Chainz, ‘Lil Kim, and more

Store Assistant

Ralph Lauren

Point-of-contact for Ralph Lauren Operations & Visual team for the course of the Pop-up, relaying competitor trend analysis, customer feedback, and day to day store progress reports; Supported promotional plans by updating signage with price changes; oversee floor Visuals and operations of the store, customer service, and sales, Opening and closing the store; Collaborated with sales team members and brand managers to stay current on inventory levels, complete accurate orders, and resolve item issues; Coaches associates on replenishment as well as product knowledge and upkeep of floor; Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers; answered questions about store policies and concerns to support positive customer experiences; Supervised end-to-end stock management, including examining incoming inventory, merchandising shelves and preventing shrinkage utilizing AS400 software

Keyholder, Sales and Operations

Lord & Taylor

Supported promotional plans by updating retail marketing according to the corporate initiative and brand partners: Polo Ralph Lauren, BCBG, DKNY, Guess; Performs merchandising tasks that drive sales, profitability, and an exceptional customer experience; Liaison with vendors and store management in accordance to product sell-through and visuals; Supervised end-to-end stock management, including examining incoming inventory, merchandising shelves, and preventing shrinkage utilizing AS400 software; Collaborated with sales team members and brand managers to stay current on inventory levels, complete accurate customer orders and resolve e-commerce issues; Inspected floor displays, noted missing items and immediately replenished merchandise; Team player during sales events, assisting PR and Sales team with Friends & Family sales event

Operations Lead

Tosca Marleen is a Branded Content & Digital Partnerships specialist. Switching gears in 2016, she decided to expand on her 8+ year career in luxury retail marketing and brand operations and dove straight into the world of experiential. She has managed campaigns averaging over 1.1m reach for brands such as Visit Czech Republic, Kashiyama, HBO special: Home Videos, and more. Now Tosca consults for brands revolving around DEI in the lifestyle, retail, and cannabis spaces utilizing her rolodex of 500+ digital communities in the lifestyle, travel, and cannabis industries, with 70% consisting of BIPOC content creators.  

Campaign Strategy & Management | Customer Engagement | Brand Team Building, Training & Development  | Brand Loyalty Development | Influencer Marketing & PR | Digital Placements 

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