Basilica

Basilica (formerly Cathedral Group LLC) is a creative consultancy providing brand strategy, marketing, and design services to industry-leading companies, agencies, and global brands.

Services Include:

Competitor Research
Market Intelligence
Brand Architecture
Brand Guidelines
Corporate Brand Realignment
Internal/External Messaging Realignment
Visual Language and Expression
Design Style Guides
Digital Campaign Strategy
Advertising Copy and Design
Website Strategy and Execution
B2B Video
Information Graphics
Digital Interactive Strategy
Trade Show + Conference Marketing

Founding Partner

Centerline Digital

Developed B2B marketing assets and compelling strategic content for Fortune 500 clients. Approached complex technical projects with a deep knowledge of brand identity. Worked closely with end clients and executive teams to conduct interviews, workshop strategies, and present recommendations. 

Projects included:
• Creation of brand guidelines, messaging, and architecture
• Omnichannel content planning, development, and execution
• Social media content planning and execution
• Advertising copywriting and asset creation
• Video scripting
• Asset planning and creation
• Ad copy (digital, print, and OOH)

Senior Marketing Consultant

Openfit

Produced highly-technical health and wellness-focused articles in accordance with strict content guidelines and legal compliance standards

• Conducted in-depth interviews with nutritional experts to support leading-edge content development
• Concepted informational graphic approach to promote clarity of exercise imagery

Senior Content Consultant

Lets Eat Cake

Created targeted marketing materials and article content for Letseatcake.com 

• Worked closely with Executive Editor to plan and develop takeaway assets in support of brand and sales initiatives
• Articulated persona targets and sales plays for digital media and sponsorship campaigns

Frilly, Inc.

Executed content strategy for bespoke LA-based online fashion startup.

• Created compelling copy for Frilly's monthly merchandising spotlight
• Developed co-branded content with of-the-moment influencers 
• Crafted email nurture campaigns in support of brand initiatives
• Developed branded and trade show marketing materials and assets

Beachbody

Developed a high volume of content for BeachbodyOnDemand.com. Worked closely with the blog's Editorial Director, SEO teams, legal, and compliance departments.

Large-scale projects include:

•	Updated back catalog of legacy content within WordPress for SEO and UX optimization
•	Encoding, publishing and cataloging media assets
•	Establishing content management workflows 
•      Managed timelines across multiple projects

Digital Content Creator

Chavat

Developed luxury line of confections in collaboration with Chocolatier Dar Vigil and Designer Salem Jones

• Executed market research prior to product development to support niche luxury CPG product in Los Angeles market
• Developed comprehensive brand strategy including naming, product packing, launch strategy, digital marketing strategy, and executed comprehensive product launch
• Created compelling brand messaging targeting luxury establishments and high-end consumers

Co-Founder

Neu Black LLC

At the forefront of the blogging revolution, Neublack.com solidified its position as an authoritative voice in the Los Angeles art & design communities. From coverage of Banksy’s controversial Los Angeles debut to exclusive interviews with artists like Thierry Guetta (a.k.a. Mr. Brainwash) and RETNA, Neu Black sought after some of the most influential players injecting the scene with a uniquely LA perspective.

Yahoo

Managed PPC advertiser accounts internally for Yahoo Search Marketing division

• Pioneered early search marketing optimization processes as a part of high-value client teams
• Managed a book of business of over $2 MM monthly
• Forged strong relationships with high-spend PPC advertisers fostering growth and brand loyalty

Account Manager - Growth and SMB

Oishii Creative

Developed web presence overhaul for Los Angeles-based creative agency 

• Planned and developed custom company blog 
• Designed a comprehensive social media presence for company, founders, and execs  
• Conducted content and social media training for staff and contractors

Creative Consultant

I am a highly-focused business leader who thrives in fast-paced environments working with global brands. From foundational brand strategy to crafting final messaging, I help teams dig into the details to put forth on-brand assets, keenly targeted ads, and compelling content.

Specializations include:

• Creation of brand guidelines, messaging, and architecture
• Brand messaging and persona targeting
• Omnichannel content planning, development, and execution
• Overarching brand strategy and development
• Social media content planning and execution
• Advertising copywriting and asset creation
• Video scripting
• Asset planning and creation
• Ad copy (digital, print, and OOH)

Recipients of services include:
AVEVA, Broadcom, Cloudera, Hitachi Energy, IBM, IQVIA Technologies, Iron Mountain, Lumen, PayPal, Ping Identity, Red Hat, SAS, Spectrum Enterprises, VisitPay, 3D Systems

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