Thomas Patterson's Linkedin Analytics

Your company's content shouldn’t be bland or boring. But it often is. Real stories get buried in feature speak, tech specs, and explanations of “why this product is great”. And that’s what I want to change. Making B2B content more human is what I strive for because it should always be focused on resonating with real people. I'm a highly-motivated and resourceful content marketing leader with 9+ years of experience in planning and creating engaging and data-driven content. I've specialised in building strong B2B SaaS brands through content strategy with international experience in Canada, New Zealand, and the United Kingdom. Industries I’ve worked across include proptech/fintech and edtech. I pride myself on being able to connect content initiatives to functional and company goals, whether it be capturing existing market demand or creating demand for a solution. I’ve become accustomed to translating technical information into engaging stories by combining research and interviews with experts. I’ve applied this approach to content marketing strategy and execution for a variety of organisations, from B2B SaaS companies to serving clients at a marketing agency and also as a journalist. What fascinates me most about content is how it can take on many lives and I’m always searching for opportunities to repurpose and stretch its value. Being smarter about content is a constant experiment. My journey so far has taken me from New Zealand to the eclectic city of Toronto, Canada and back and now on to London. But the dream is to one day live out an endless summer with a beautiful beach nearby.