TC Digital Marketing & Management

Clients:
Brand Strategy & Website Development: Hais Te-I Honeybush Tea (Oct 2020-Feb 2021)
Digital Marketing Strategy Consulting: Tinzwe Media; BizCommunity; Brand Conversationalist (Oct 2020- Feb 2021)
Social Media Content Creation & Management: Away to Africa (Mar-May 2021); Ciplaton, Style Mode, Relicalm, TFG Group (Oct 2020-Jan 2021, contracted by Social Star)
Content Writing & Editorial Direction: African Fashion International (Aug 2020-Jun 2021); Gordijn; Cape Town Magazine
PR & Influencer Marketing: PNA; Ladles of Love (Apr-Jul 2021)
Brand Identity: Tsala Property (Dec 2023)

Fulltime / Part-Time Freelance Clients:
Fulltime Senior Producer: Seen TV (Formerly Hashtag Our Stories – Owned by Snapchat) California, Remote (May - Jul 2021)
- Successfully launched a channel for survivors of the gun violence epidemic in America
- The videos garnered over 3 million views and drove over 10, 000 subscribers to the Snapchat channel.

Fulltime Content & PR: SlicedBrand, Berlin (Aug 2021 - May 2022) 
- Account Lead on clients including: Duda; Cloudways; WatchOut; Kuvacash/Kuva Local; Demoleap; Metanomic
- Wrote and secured guest post features on behalf of clients on TechCrunch, Forbes, Entrepreneur, Hackernoon, and more
- Press release for Duda’s acquisition of Snipcart resulted in an exclusive at TechCrunch and resulted in a total of $1,702,700 in PR value and total traffic of 920,400,00.

Founder, Marketing & Brand Strategy 

Vectornator by Linearity

- Uploading, proofreading, optimising and editing web pages and blogs. 
-Acted as the project owner of multiple web pages, ad hoc copywriting tasks, and blogs
- Working closely with the Head of Content to develop, manage, and execute ‘Use Case’ and ‘Product Comparison’ pages for the company’s new and existing software products. 
- Striking the balance between utilizing SEO copy to optimize the pages for traffic as well as highlighting USPs and maintaining UX on 10-15+ pages. 
- Working with the design templates team to deliver over 3000+ template pages which included UX, SEO, and brand voice copy.
- Working closely with and approving content from the content agency while Content Lead was away
- Standing in for the Content Lead when away on vacation
- Working with Localisation Manager to produce content for Spanish market on her behalf. 
- Crafting compelling content for various web pages, serving as the primary source material for translation by the Localization Manager for the Chinese markets.

Copywriter

Wayfair

Responsibilities: Concepting, strategising and executing messaging for multi-channel (onsite, email, social media, push, paid ads) brand campaigns. Developing strategic concepts for brand and seasonal furniture and décor campaigns. 

Highlights: 
- In my first month of joining, I hit the ground running and played an integral role in developing  the EU Creative team’s brand guidelines for name usage, and worked with our designer and German copywriter to develop messaging pillars which would be displayed on multiple digital assets as badge icons. 
- Wrote copy for all monthly ‘No Place Like It’ and ‘Home Improvement’ onsite and multi-channel campaigns, including: Textiles, Christmas Kitchen, Bedroom, Dining Room, Winter Holiday Catalogue, Lighting, Home Improvement, and more.  
- Developed a seasonal strategy that would change the perception of Wayfair’s furniture, outdoor, and décor product offering from ‘cheap’ to high quality. The successful end result culminated in two annual homepage campaigns known as “Follow The Feels”(furniture) and “New Season. New Look.”(décor).
- Executed multiple creative assets for Email, PR, and Social Media departments.

Senior Brand & Campaigns Copywriter (UK & Ireland)

SlicedBrand

- Remote Full-Time Freelancer, Public Relations Content Associate (Aug 2021 - May 2022) 
- Currently Account Lead on 4 clients: Duda; Cloudways; WatchOut; Kuvacash/Kuva Local; Demoleap; Metanomic; Room
- Responsibilities: Securing coverage on top tier platforms; Writing press releases and guest posts; Client services and relationship management

Content Associate

Seen.tv

(Formerly Hashtag Our Stories – Partially owned by Snapchat) 
- Senior Mobile Journalist
- Successfully launched a channel for survivors of the gun violence epidemic in America
- The videos garnered over 3 million views and drove over 10, 000 subscribers to the Snapchat channel.

Senior Producer

Conversation Capital

- Lead Digital Marketing, Copywriting, and Media Relations and Public Relations specialist, responsible for managing the following accounts: Woolworths Fashion and Beauty, SKYY Vodka, Aperol Spritz, Woodstock Gin Co., Greenpeace Africa, Blomboy, Marutsca.com, Orms, and more.

- Overseeing the copy of team members, implementing paid ads (including A/B testing), managing social media accounts, and developing strategies. Tracking all channel performance and delivering weekly, monthly, and quarterly reports. 
- Award (2019): Received a Woolworths Difference Award as part of the PR team that worked on Sir John X W.Beauty Vol.1launch (Public Relations; UX Design of media portal; UX Copywriting; Influencer Marketing) that resulted in close to $1 million in press coverage.

Senior Account Manager (Copy, PR, Digital, Brand)

Condé Nast International

- Instrumental in growing Glamour Magazine’s website from 100k unique visits to 300k unique visits within 3-6 months, by managing the content for their website
- Daily contributor for House & Garden, and GQ Magazine
- Produced successful native content hubs on GQ Magazine and GLAMOUR Magazine campaigns for brands like Listerine, Bvlgari, Remy Martin, and E! Entertainment Africa, which resulted in well over 5 million impressions, collectively
- Increased email click-through rate across all brands by 15%, through compelling subject lines

Editorial Content Producer, Brand Properties Content Producer 

Tiso Blackstar Group

News and Lifestyle Journalism for The Herald and Weekend Post Newspapers

1) Earned a reputation for delivering print, online, and photographic content of a high standard, while meeting daily newsroom deadlines.
2) Rewriting and reworking copy according to SEO best practice when publishing content to heraldlive.co.za on a daily basis. 
3) Within the first month of working in the newsroom, I produced a news article that received 434 reactions, 23 shares, and 12 comments on Facebook.

Features Writer

TSALA MEDIA AND COMMUNICATIONS

Tsala Media / The Style Trunk.com
- Created and managed an online lifestyle publication with the help of a freelance team
- Grew the publication to an audience of 10k unique visitors from the US and South Africa within 6 months of Beta launch

Co-Founder, Digital Editor

Marie Claire

Contributed to 4 issues of Marie Claire Magazine in 2010 while studying. My published work appears in the issues from December 2010-March 2011.
Highlights include writing and compiling a celebrity 'Win A Date' feature where I interviewed South African male celebrities; writing fashion, lifestyle, and women's interest print articles and snippets; as well as interviewing fashion designers. (Associated Magazines, Cape Town)

Editorial Intern

Experienced and results-driven senior copywriter and brand content marketer with a proven track record of over 10 years in Copywriting, Journalism, Content and Brand Strategy, Public Relations, Marketing, and Multimedia Content Creation. 

Now actively seeking new opportunities.

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