TC Digital Marketing & Management

*Highlights:* From launching a Snapchat channel amplifying the voices of gun violence survivors—garnering over 3M views and 10K+ subscribers—to leading PR efforts that secured TechCrunch exclusives and delivered $1.7M+ in PR value, I've helped brands make an impact. At SlicedBrand, I worked with clients like Duda, Cloudways, and Metanomic, securing media features in Forbes, Entrepreneur, and Hackernoon. More recently, I’ve developed webinar concepts, content, and strategy for brands like Contentsquare, Heap, and Hotjar, managing everything from copywriting and scripting to speaker coordination and live engagement.

*Clients:* Hotjar, Heap, Contentsquare, Hais Te-I Honeybush Tea, Tinzwe Media, BizCommunity, Brand Conversationalist, Away to Africa, Ciplaton, Style Mode, Relicalm, TFG Group, African Fashion International, Gordijn, Cape Town Magazine, PNA, Ladles of Love, Tsala Property, Seen TV (Formerly Hashtag Our Stories – Owned by Snapchat), SlicedBrand, Duda, Cloudways, WatchOut, Kuvacash/Kuva Local, Demoleap, Metanomic, and more.

Director Strategic Marketing

SumUp

*Key strategies delivered thus far, and currently executing:* 
- Blog Strategy: Developed a scalable blog strategy to be rolled out across multiple territories (UK, GER, IT, FR)
- YouTube Optimization: Created a strategic framework for optimizing YouTube channel visibility, engagement, and subscriber growth.
- YouTube Strategy: Developed an engagement-driving strategy that leverages YouTube SEO, influencer marketing/partnership, as well as consumer-relevant content concepts
- Product Marketing Newsletter: Developed a strategy to improve newsletter content, delivery, and overall engagement.
- Campaign Concepts: Strategic guidance for Q4 and Q1 content campaigns, aligning with business objectives and driving positive results.
- Product Content Strategy: Developed a 360 content strategy with an influencer marketing component for the launch of the SumUp E-Invoices product in the German Market (rolling out in Q1 2025) [So far, the content strategy is outperforming paid ads in conversions]

*In addition:*
- Managing and coordinating stakeholders and internal resources 
- Supporting the following teams and individuals: Head of Content (strategic thinking), Social Media Department (content ideation and strategy), Head of Brand (experimental and strategic campaign concepts)
- Optimizing team workflows 
- Managing agencies and freelancers 
- Go-to expert within Global GTM for driving attention and traffic through content

Organic Content Strategy: EU Content Central Chapter

Wayfair

*Responsibilities:* Concepting, strategising and executing messaging for multi-channel (onsite, email, social media, push, paid ads) brand campaigns. Developing strategic concepts for brand and seasonal furniture and décor campaigns. 

*Highlights:*
- In my first month of joining, I hit the ground running and played an integral role in developing  the EU Creative team’s brand guidelines for name usage, and worked with our designer and German copywriter to develop messaging pillars which would be displayed on multiple digital assets as badge icons. 
- Wrote copy for all monthly ‘No Place Like It’ and ‘Home Improvement’ onsite and multi-channel campaigns, including: Textiles, Christmas Kitchen, Bedroom, Dining Room, Winter Holiday Catalogue, Lighting, Home Improvement, and more.  
- Developed a seasonal strategy that would change the perception of Wayfair’s furniture, outdoor, and décor product offering from ‘cheap’ to high quality. The successful end result culminated in two annual homepage campaigns known as “Follow The Feels”(furniture) and “New Season. New Look.”(décor).
- Executed multiple creative assets for Email, PR, and Social Media departments.

Senior Brand & Campaigns Copywriter (UK & Ireland)

Conversation Capital

- Lead Digital Marketing, Copywriting, and Media Relations and Public Relations specialist, responsible for managing the following accounts: Woolworths Fashion and Beauty, SKYY Vodka, Aperol Spritz, Woodstock Gin Co., Greenpeace Africa, Blomboy, Marutsca.com, Orms, and more.

- Overseeing the copy of team members, implementing paid ads (including A/B testing), managing social media accounts, and developing strategies. Tracking all channel performance and delivering weekly, monthly, and quarterly reports. 
- Award (2019): Received a Woolworths Difference Award as part of the PR team that worked on Sir John X W.Beauty Vol.1launch (Public Relations; UX Design of media portal; UX Copywriting; Influencer Marketing) that resulted in close to $1 million in press coverage.

Senior Account Manager (Copy, PR, Digital, Brand)

Condé Nast International

- Instrumental in growing Glamour Magazine’s website from 100k unique visits to 300k unique visits within 3-6 months, by managing the content for their website.
- Increased email click-through rate across all brands by 15%, through compelling subject lines.
- Produced successful native content hubs on GQ Magazine and GLAMOUR Magazine campaigns for brands like Listerine, Bvlgari, Remy Martin, and E! Entertainment Africa, which resulted in well over 5 million impressions, collectively.
- Daily contributor for House & Garden, and GQ Magazine.

Online Content Editing + Native Campaign Development

TSALA MEDIA AND COMMUNICATIONS

Tsala Media / The Style Trunk.com
- Created and managed an online lifestyle publication with the help of a freelance team
- Grew the publication to an audience of 10k unique visitors from the US and South Africa within 6 months of Beta launch

Co-Founder

I specialize in strategically leveraging omni-channel marketing to make a brand’s message impossible to ignore. By focusing on high-impact tactics, I reduce attention costs while maximizing engagement, ensuring every campaign delivers measurable returns. My approach blends data-driven decision-making with creative execution, helping brands cut through the noise and achieve meaningful, lasting impact.

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