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Over 15 years of B2B and B2C marketing and communications experience. Strategic and results-driven Product Marketer with a proven track record in developing and executing effective marketing strategies to drive product awareness and sales. Adept at market research, product positioning, and cross-functional collaboration to deliver impactful campaigns. Skilled in crafting compelling messaging and content for diverse audiences. Proficient in leveraging data analytics to optimize marketing efforts. Excels in fast-paced environments, driving product success through innovative and targeted marketing initiatives. CORE COMPETENCIES • Market Research/Strategy • Supporting Sales with Value Proposition • Enablement Trainer • Competitive Intelligence • Demand-gen Marketing Campaigns • Brand Positioning and Messaging Strategies • Creating Buyer Personas • Voice of the Customer • Product Placement Concepts • New Product Launches • Process Improvement • Marketing Collateral Development • Channel/Partner Marketing • Cross-departmental Communications • Campaign/Advertising Marketing • Integrated Marketing • Tradeshow & Event Planning • Training and Development • Digital Marketing • Budget Management • Web Analytics
Check out Tracey Carrillo's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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