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Product Marketing Manager Americas

•	Leading the development and execution of go-to-market strategies for global payroll solutions, aligning product offerings with market demands.
•	Spearheading customer and market research initiatives to refine buyer personas, pricing strategies, and messaging frameworks.
•	Equipping sales teams with training programs, presentations, and competitive battle cards, improving conversion rates and pipeline velocity.
•	Managing product pages and digital assets to enhance lead generation and product visibility.
•	Collaborating with cross-functional teams to drive product innovation and market alignment.
•	Competitive and marketing strategies are provided to various institutions (ad hoc).
•	Marketing Strategist for GLG.
•	Competitive and Marketing analysis for Start-Up

Advisory/Consultant

Reputation

•	Increased market intel by 70% by developing a new knowledge base library.
•	Increased sales opportunities by 150% by increasing pipeline/ARR goals for Core Platform.
•	Collaborate on go-to-market strategy between product/engineering, marketing, and sales. 
•	Created a roadmap for promoting and positioning marketing strategies for Core Platform (ICP creation, value proposition, buyers' journey, product insights, and message mapping).
•	20% in new sales gained by new global product launches and campaigning for existing and new products.
•	Develop collateral (presentations, product guides, release notes, briefs, FAQs, white papers, and case studies).
•	Engaged with industry-agnostic messaging directly with SMB, Mid-Market, and Enterprise clients to understand the buyer's journey and experience with Core Platform solutions. 
•	Improved business intelligence by 55% by developing a better global competitive intelligence process using research, market analysis, win-loss reporting, product usage, and product adoption analysis.
•	40% of research time eliminated by developing new enablement training decks to empower the field.
•	Developed feedback loop with Product management to innovate messaging, customer value and drive product adoption.
•	Created a more sustainable roadmap to include marketing trends, customer needs, and competitive knowledge to impact marketing opportunities.

(Global Restructuring-Reduction in Force)

Product Marketing Manager (SAAS Technology)– Automotive, Healthcare, Retail, Real Estate 

GoCanvas

•	Developed and oversaw the new product launch for the company.
•	Conduct market, segmentation, and competitive research and analysis across our targeted customer base.
•	Developed new promotional campaigns including email marketing, blogs, webinars, case studies, and feature advertisement.
•	Develop the messaging and positioning for product offerings, as well as buyer personas to inform GTM strategy.
•	Craft and lead go-to-market programs for new product launches, features, and product enhancements.
•	Lead sales enablement efforts to ensure the sales and customer success teams, along with strategic partners, can confidently communicate the business value and competitive differentiation of GoCanvas.
•	Participate effectively in product planning and strategy, bringing “voice of customer” insights into the product development process.
•	Develop the product(s) and messaging for mergers and acquisitions
•	Developed new promotional campaign through email marketing, blogs, webinars, feature advertisements, paid media and case studies

(Vertical Move – Professional Growth)

Product Marketing Manager (SAAS Technology) - Manufacturing and Construction

Eliassen Group

•	Creating new practices, protocols, budgets, and strategies for the marketing department that did not exist.
•	Positioning the brand with Reputation Management.
•	Building and managing a marketing automation platform that drives qualified leads through various marketing channels (blog posts, social media, email campaigns, paid media, and website management).
•	Create content/collateral via copywriting, graphic design, and website management.
•	Identifying potential marketing strategies, organizations, and online partners to promote services and increase enrollment.
•	Implementing SEM strategies – including keyword searches, optimizing SEO, Brand positioning, Relaunch of products in companies’ portfolio.
•	Integrating a mix of marketing measures – Podcast, blogs, video tutorial, webinars series, content marketing, affiliate marketing, and events
•	Creating incentive programs for the brand, including loyalty and referral programs for our customers. 
•	Competitor’s analysis developed to position the product in the marketplace.
•	Researching best practices for buyers’ journey, with a plan for retention and regrowth.
•	Measuring critical success factors and KPIs to improve ROI. 


(Short Term Contract)

Digital Marketing Manager- Contract @ Confidential

Siemens

•	Product Marketing strategy created and supported a team of 10 vertical markets (Aerospace, Automotive, Chemical, Defense, Electronics, Healthcare, Oil and Gas, Power Utilities, Transportation/Logistics and Water Industry) and a vast sales team (~20) across the United States.
•	Managed ~$500-million-dollar product line, including development, training, and marketing for nine vertical markets through multiple product launches, demos, proof of concept, campaigns, and events.
•	Created lead generation strategy for Boeing Company, which increased earnings for the event from $12K per month to $240K monthly. Also, increasing the event from one event to three events per year.
•	Effectively managed and implemented more than 80 communication campaigns to announce new product line launches. 
•	Developed a new promotional campaign by cross-selling products and services, increasing sales revenue by 25% with projected year-on-sales growth of ~$2M.
•	Created new training and certification process for Ford Motor Company that led to $125K in cost savings and increased training engagement by 400%.
•	Oversaw all brand messaging, content creation, brand campaigns, tracking and reporting data, research development, lead nurturing, product pitches, and inter-departmental communications.
•	Supported events with invites, landing page, database, campaign calendar, follow-ups, and webinars.

 (Global Restructuring- Reduction in Force)

Campaign Manager (Product Marketing Manager)- Industrial 

Private Practice

•	Created strategies to promote the organization through target marketing, community outreach, relationship development, and public engagement.
•	Established measurement plan with defined KPI’s to ensure effective delivery to products and/or services.

Food Matters (Non-Profit), Atlanta, Georgia & Women’s League of Atlanta, Georgia			
•	Created a strategy to promote organization thru marketing and communications channels.
•	Increased awareness of Non-Profit by 20% after implementing campaign and strategy.	
Sweet Escapes Café, Buford, Georgia						
•	Help create a marketing campaign for start-up bakery. 
•	Designed all marketing material for the bakery.
•	Increased consumer traffic to the bakery every quarter by 10%.
Events of Distinction, Boca Raton, Florida					
•	Help create a marketing campaign for start-up thru traditional marketing.
•	Designed ad campaign that was showcased in Premier Bride Magazine (circulation 400K).

Marketing/Communications Consultant

LT Rain Spa, LLC

•	Created the successful launch of the company’s marketing and graphic design through corporate events, ad campaigns, advertisements, tradeshows, and other business functions.
•	35% of the market share achieved as the manager of the marketing team successfully oversaw the entire marketing program implementation. 
•	Created a brand identity with various marketing campaigns and designs.
•	Working with and maintain a relationship with vendors and suppliers.
•	Developed highly effective radio and print ad campaigns that aggressively promoted the spa and special events through a PR campaign to build client brand and drive demand.

Director of Operations, Co-Owner,Marketing/Communications Manager

Taurus Investment Holdings

•	Directed the planning and execution of fundraising and corporate events.
•	Managed marketing campaign and created graphic design standards to generate media attention in 4 U.S. markets.
•	Worked with and maintain a relationship with vendors and suppliers.
•	67% savings by working directly with in-house printers to design and produce all marketing materials and with external printers to coordinate the artwork and production of all marketing collateral.
•	Recruited, trained, delegated, coached, motivated, and evaluated the performance of volunteers for all events.

Marketing and Events Manager, Head Graphic Designer

Over 15 years of B2B and B2C marketing and communications experience. Strategic and results-driven Product Marketer with a proven track record in developing and executing effective marketing strategies to drive product awareness and sales. Adept at market/competitive research, product positioning, and cross-functional collaboration to deliver impactful campaigns. Skilled in crafting compelling messaging and content for diverse audiences. Proficient in leveraging data analytics to optimize marketing efforts. Excels in fast-paced environments, driving product success through innovative and targeted marketing initiatives.

CORE COMPETENCIES

•	Market Research/Strategy
•	Supporting Sales with Value Proposition
•	Enablement Trainer
•	Competitive Intelligence
•	Demand-gen Marketing Campaigns
•	Brand Positioning and Messaging Strategies
•	Creating Buyer Personas
•	Voice of the Customer
•	Product Placement Concepts
•	New Product Launches
•	Process Improvement
•	Marketing Collateral Development
•	Channel/Partner Marketing
•	Cross-departmental Communications
•	Campaign/Advertising Marketing
•	Integrated Marketing
•	Tradeshow & Event Planning
•	Training and Development
•	Digital Marketing
•	Budget Management
•	Web Analytics
•	GTM Strategy

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