Tracy Kroop's Linkedin Analytics

Passionate leader focused on solving complex business problems through design and leading the creation of the best possible experiences to drive differentiation, growth and customer satisfaction in high-growth B2B and SaaS organizations. I excel at building diverse and nimble organizations, leading multidisciplinary teams across design, research, content, and design technology – which I’ve successfully scaled and upleveled globally. I’m recognized for establishing a holistic UX vision and a strong operating foundation, and collaborating with cross-functional partners to explore the possibilities for improvement and innovation through design thinking. Having worked at the intersection of design and research through the emergence and evolution of the UX discipline, I have strong command of craft, deep customer empathy, and appreciation for the power of evidence-based design. My creative and conceptual strengths are well-balanced by my pragmatic and data-driven approach, serving as a champion for the value of purposeful, user-centric design cultures.