32 Bar Blues

Director of Digital Marketing and Ecommerce

Mogul

• Increased qualified sales opportunities by 390% YoY via the creation, implementation, and testing of company's first PPC campaigns and ABM efforts. Decreased CAC by 84%
• Established and scaled the execution of content marketing strategies and SEO efforts. In first 5 months, grew traffic to new website content by 6900+ visitors and subsequently grew blog to second-largest driver of new business
• Created backend attribution and analytics processes, optimized and scaled email automations, and advised on direction of product and platform development

Director of Global Customer Acquisition, Head of Content

Sabot Family Companies

• Guided investors through their first acquisition. Coordinated transition plans, mentored C-Suite during creation of new business operations, and mobilized execution processes
• Investigated investment opportunities and advised investors on potential acquisitions
• Taught and implemented kaizen and lean production techniques by identifying and eliminating areas of risk while mapping out the previously unknown customer lifecycles

Business Consultant

Alert1/ResponseLink

• Spearheaded marketing direction and strategic vision of company. Presented strategy to board of directors and potential investors and led its execution
• Directed rollout of new products for two brands which grew to comprise 83% of company’s revenue and increased current customer adoption of new products from 8% to 29%  
• Optimized and grew SEM and SEO demand generation efforts, reducing content turnaround time by 90% and freeing $900k/mo in non-value-add advertising spend
• Designed new branding , implemented cohesive brand standards, and rebuilt website with a focus on accessibility and responsive web design. Instituted email marketing strategy to increase lead generation, upselling and cross selling, and customer retention
• Worked with Operations Manager to decrease shipping lead time by 93%. Formulated and launched bespoke lead platform to streamline and automate sales team workflows, increasing sales call close rate by 12%

Head Of Marketing

Alert1

• Authored and edited over 600 pieces SEO-optimized website copy. Designed webpages, and created digital content (blog posts, email campaigns, videos, images) for Alert1 and external partners
• Researched and presented on market and competitor insights to guide promotion and pricing changes, designed and maintained promotion calendar
• Established review collection process by implementing 3rd party review collection tools, designing email marketing campaigns, and building process for resolving customer concerns 
• Designed website A/B tests, liaised with developers to implement the winning changes, and created processes for continuing testing implementation
• Improved customer understanding by designing user guides, managing creation of online customer support portal, and writing technical support guides
• Redesigned and managed the printing of all physical marketing collateral

Marketing Associate

TheWorkingWardrobe.com

- Wrote blog posts, updated affiliate links, and maintained social media posting and engagement across multiple platforms

Contributing Writer

Scripps College

- Independently researched, defended, and presented “Factoring the Duplication Map on Elliptic Curves for use in Rank Computations,” a thesis that includes a proof of Mordell’s Theorem and develops techniques to compute the rank of elliptic curves
- Presented at Scripps College’s Capstone Day to a mixed audience of math professionals and students with limited math experience

Independent Researcher

Digital Marketing Director | Demand Gen, CRO, Content, Customer Journey | End-to-End B2B and B2C Marketing

Tracy is an experienced leader who thrives in bringing clarity to ambiguity. She specializes in using kaizen and Agile leadership techniques to empower front-line teammates to drive change and root out inefficiencies. She has extensive digital marketing experience in managing and designing all aspects of the customer funnel to increase qualified inbound leads and sales, reduce customer acquisition cost, and increase customer retention. Tracy has a talent for transforming vision and ideas into analytics-driven reality.

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Tracy Layden's Linkedin Analytics

Tracy Layden

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Tracy Layden's Linkedin Analytics

Tracy Layden

Want to drive more opportunities from LinkedIn?

Tracy Layden's Linkedin Analytics