Tracy S.

Craftable

Senior Director of Marketing

marketRVA

Provide marketing thought leadership to develop real content and authority. Consult on customer/user experiences for retail and CPG clients in both physical and digital settings. Comfortable in startup and ambiguous environments with proven ability to quickly adapt to changing business needs.

Founder/Owner

MarginEdge

Marketing Director

Lidl US

Led all aspects of consumer-facing digital and print production as well as store interior/exterior signage. Team of 23 included copywriters, special projects analysts, graphic designers, photographers and videographer. Managed agency partner for all marketing creative projects. Created content strategies and developed promotional campaign messaging used across owned and paid channels. Key business stakeholder of 50,000-item SAP Hybris product information management (PIM) system housing content and digital assets used for print, website, app and e-commerce platforms.

Senior Marketing Manager, Creative Production

Led team of copywriters producing all consumer-facing content— including weekly leaflet, web/app, push notifications, email, radio, in-store signage, seasonal magazines, booklets and paid media. Developed strategy and executed launch of Lidl US on Pinterest.

Senior Content Manager

Developed content strategies to create brand awareness, drive sales and start conversations.  Led team creating original copy to support all marketing channels.

Content Manager

Hamilton Beach Brands Inc.

Wrote and curated content for HBB’s Only the Best blog and social media platforms using established brand personality and identity. Articulated strong and clear point of view on food with an emphasis on culinary techniques and the affluent customer. Worked with cross-functional teams to estimate, source, and create content for HBB’s Only the Best social media platforms. Monitored social media on a daily basis, identified opportunities to engage in conversations on behalf of HBB. Applied publishing best practices for each social platform to optimize awareness and discovery.

Community and Content Specialist

Wrote content and copy for direct-to-consumer and direct-to-media channels.  Projects included: enhanced copy for online retailers, copy for social media channels, written content for online marketing and writing, editing and proofreading press releases. Maintained the Hamilton Beach brand voice and tone and worked with the Content Marketing Team to ensure all consumer facing assets reflect the personality of each brand.

Marketing Copywriter

Richmond Family Magazine

Social Media Director and Associate Editor
Managed website content at RFMonline.com

Associate Editor

The Little Gym

Managed marketing strategy for the owner of five regional franchise locations, coordinated outreach programs, media buys, online advertising, and community event planning.

Area Marketing Director

All About Kids Magazine

Updated website, provided calendar content, managed event planning, and advised owners of monthly family magazine.

VP of Development

Woodward-Clyde

Sr. Staff Chemist

Conestoga-Rovers & Associates (CRA), A GHD Company

Staff chemist worked on environmental project data analysis and QA/QC.

Chemist

Content Marketing Expert | Helping startups grow organic content to reduce reliance on paid advertising | They Ask, You Answer evangelist

I have a passion for leading teams to create engaging and effective content across multiple channels and platforms.  Most of my experience has been bootstrapped to Series C with a few years of corporate  sprinkled in.

With almost 20 years of marketing experience across startups, SaaS, grocery retail, CPG, and home appliances, I have developed a diverse and versatile skill set to rapidly adapt to changing business needs and customer expectations.

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