Tracy Woods's Linkedin Analytics

I build category defining businesses and brands that use technology, innovation and a customer-led approach to solve problems, improve experiences and create value. I’ve built businesses for Tesco, Volkswagen Group, Daimler Mercedes-Benz, Renault Group and Allianz, across multiple sectors and business models. Scaled unicorns like Wise and Superbet, disrupter’s like carwow and led significant multi-market rollouts, resulting in a unique blend of blue-chip rigour and entrepreneurial mindset. I call on a wide range of marketing, commercial, product and proposition-led growth skills to deliver effective strategies tailored to the economics, objectives, and market dynamics of the businesses I lead, balancing short, and long-term sustainable growth and profitability. My approach is customer-led and UX centric, influencing cross-functional teams to deliver experiences that positively disrupt, change behaviours, and resolve in real commercial value. I have a strong bias for action, having developed leading brands, award winning campaigns, and built successful, defensible growth models for a series of challenger brands. I create the conditions for success by building high-performing teams, award winning cultures, and bringing focus to what drives value. As a leadership team member, I’m an influential, commercially considered voice who can take others with me to deliver results at pace. I enjoy working in high challenge/high support cultures where I can bring real impact to the business, and I’m a passionate advocate for diversity in senior leadership, and in supporting fellow women to excel and develop. Key Skills: Building & Scaling Businesses Marketing & Commercial Growth Strategy Brand & Proposition Development Full-funnel strategist and operator Strategic partnerships & M&A P&L Ownership, Budgeting & Forecasting Business Case Preparation DTC, Marketplace & B2B2C Models LTV Models GTM Strategy & Execution UX & CRO Effective Product, Tech & Data Influencer National & Global Operating Models Agency & In-House Models Team & Business Leadership Style & Approach: Customer & UX Focussed Action Bias & Results Orientated Positive challenge & Support Culture Leading & Enabling High Performing Teams Given my passion for running highly effective, accountable and equitable businesses. In addition to my day to day role, I increasingly support organisations championing social and workplace equity, diversity and robust governance. Alongside supporting these causes, i provide board and advisory support to SME's and founders embarking on their journey to scale.