Tracy Sestili's Linkedin Analytics

I am an experienced GTM leader with 20 years of experience where performance marketing and content marketing are my passion. With 10+ years of operational experience coupled with my marketing expertise, I bring a full-stack approach that bridges brand, messaging, and demand generation. Marketing Leadership - 3x CMO with a track record of successful exits - Full-stack marketer integrating brand and demand strategies - Expertise in performance marketing, content marketing, product marketing, and brand Sales Excellence - Transitioned from CMO to CRO, exceeding quota by 147% - Increased sales bookings by 58%-150% QoQ - Doubled Average Contract Value (ACV), doubled revenue, and tripled logo growth Strategic GTM Execution - Developed and implemented global marketing strategies for diverse brands such as Cisco, CA Technologies, SparkPost, Fountain, and Intellimize - Built and led high-performing teams in B2B SaaS and DTC sectors - Most recent success: Architected scalable GTM for an AI MarTech tool, leading to acquisition Multifaceted Background -10+ years of operational experience -Extensive history in customer partnerships, success, and account management I've successfully made the transition from CMO to CRO, hitting 147% of quota most recently, and increasing sales bookings 58%-150% QoQ, doubling ACV, and tripling logo growth. Career Highlights: - 3x CMO, 1x CRO, 2 exits (SparkPost by Bird, and Intellimize by Webflow) - GTM leader for B2B SaaS & DTC - Latest experience was building scalable GTM for an AI MarTech tool that resulted in an acquisition