Tracy Warner's Linkedin Analytics

B2B SaaS Marketer with over a decade of experience launching campaigns, managing marketing automation, implementing martech, and building teams. Passionate storyteller and campaign manager. Strong cross-functional leader, comfortable leading teams and communicating with c-suite. Impeccable organization and attention to detail. Curious problem solver, keen to understand what makes people tick. Analytical and resourceful program manager, with experience organizing multi-channel, multi-touch campaigns and an eye for testing and optimizing customer journeys. Cross-functional leader and connector. Confident in running strategy and executing flawlessly. Areas of Expertise: - B2B, B2G SaaS - Managing campaigns and budgets - Lifecycle marketing and PLG programs - Outbound sales and ABM motions - Free trial / freemium activation - Marketing attribution modeling - Improving pipeline velocity - Sales forecasting - Complex database segmentation - Managing large databases - Experiments and Testing - Overseeing data quality and governance - Change management and process improvement - Email marketing and nurture campaigns - Paid ads and re-targeting on Google, Linkedin, Facebook - Webinar management - Producing video and editing - Social media management Technology Expertise: - MAPs and CRMs such as: HubSpot - Sales Engagement Tools such as: Outreach, Salesloft - Outbound Prospecting Tools such as: Lemlist, Apollo - Marketing Automation such as: Zapier - Data Warehouses and BI Tools such as: Google Data Studio, Big Query, Domo, Amplitude, ChartMogul Certified in: HubSpot, Google Analytics, SQL