TRANSDEFY FZC - Understanding Perspectives

TRANSDEFY, a leading Sales Performance improvement organization, stands at the forefront of empowering companies to unleash their sales potential and transform their revenue generation.
TRANSDEFY understands that sales excellence is not simply about increasing numbers but about transforming the entire sales ecosystem. With a profound understanding of the intricacies of sales, this organization offers a comprehensive suite of solutions designed to optimize performance, enhance sales skills, and cultivate a winning sales culture.
Recognizing that every organization is unique, TRANSDEFY collaborates closely with its clients to understand their specific challenges and goals. 
We approach with a 3-step process to implement customized solutions that align with the client's business objectives.
Diagnose Design Deploy

TRANSDEFY's expertise extends across multiple dimensions of sales effectiveness. 
Sales Assessment
Sales training and coaching
Sales process optimization 
Sales technology integration
We equip sales teams with the Gold standard skills, tools, and strategies that empowers them to navigate complex sales cycles, build strong customer relationships, and close deals with confidence.

Furthermore, TRANSDEFY understands that sustainable sales success requires a sales culture that fosters continuous improvement and drives performance excellence hence the team works closely with leaders and managers to develop a sales-centric culture rooted in motivation, accountability, and collaboration

Chief Executive Officer & Founder

Korn Ferry

As an Independent Sales Consultant with the Miller Heiman Group, I design and deliver tailored sales performance consulting and sales coaching, enablement to organizations who would like to improve sales effectiveness. I offer clients more than 25+ years of my experience as a sales professional to enable their sales process & teams

Miller Heiman Group’s expansive sales training programs, consulting, technology and research capabilities continue to define future generations of selling models. We are guiding organizations through the next period of change & preparing your salesforce to win tomorrow’s opportunities.

As a world-class sales training provider, I work closely with the sales teams to equip them with sales methodologies and skills training that help your sellers adapt to win fast or loose fast approach. Our core sales training and technology programs, include: 
Strategic Selling® with Perspective, 
Conceptual Selling with Perspective
Professional Selling Skills®, SPIN® Selling Conversations, 
Large Account Management Process
Service Ready
Professional Sales Negotiation
All of which, revolutionize seller behavior and drive success in leading sales organizations while equipping sellers with the data and analytics you need to put your sales training into action and to win more deals.
Proud to be associated with a company that's named one of Forbes’ Best Management Consulting Companies of 2018. 
The multimedia below will provide more insights into the transformative power of our sales training programs. 
SPECIALTIES: Sales Conversations | Blue Sheet Selling | Sales Coaching | Buyer Focused Selling
 Channel Success Essentials

Independent Sales Consultant

Plantronics

Plantronics is a global leader in business and consumer audio communications creating software analytics and Bluetooth headsets.

•	Led Middle East corporate segment for B2B products, including identifying and recruiting new partners, tracking distributor revenue and setting monthly, quarterly and annual budgets.
•	Generated 30% ROI and built positive brand visibility by launching premiere marketing program.
•	Received Top 100 Performers Worldwide designation for company’s World Class Club.
•	Maximized sales force measure by ensuring appropriate marketing plan implementation.
•	Developed clear growth strategy via creating strategic and actionable account plans.
•	Expanded market impact through overseeing public relations activities.

Business Lead: Middle East

WestconME

Westcon-Comstor is one of the leading Value Added Distributors (VAD) of Security, Collaboration, Infrastructure, Mobility and Data Centre Solutions in the Middle East.

•	Directed Middle East security business with a team of 20 sales and marketing professionals as business unit head.
•	Generated 45% revenue gain and increased channel base from 15% to 35%.
•	Achieved $5M monetization by overseeing Lync Ecosystem rollout.
•	Secured #1 ranking for Juniper.
•	Analyzed revenue and margins on a monthly, quarterly and annual basis to set strategic budget plans.
•	Coached teams in territory, pipeline and opportunity management.
•	Resolved performance problems for sales and marketing teams.
•	Empowered, selected and retained qualified staff to achieve unit and company goals.
•	Ensured business unit profitability by controlling budgets and expenses.
•	Managed inventory in accordance with prescribed plans and policies. 
•	Resolved internal operational, financial and pricing issues and external partner and vendor concerns.

Middle East Business Unit Head: Security Division

Microsoft

•	Advised enterprise executives and planned solutions for development and testing verticals, managed and grew customer relationships for strategic accounts, developed growth plans and implemented quarterly marketing demand generation sales programs.
•	Facilitated 100% global account adoption of MS Tools and generated multimillion dollar revenue.
•	Launched Best Practice initiatives highly regarded by Microsoft worldwide. 
•	Achieved revenue targets by building and managing monthly pipeline.
•	Delivered business value discussions and sales presentations to customer accounts.
•	Established and maintained strong relationships with solutions and product groups, account team and partners.
•	Gained platform adoption by engaging account manager sand solution sales representatives.
•	Led strategy on ISVs across the subsidiary and engaged ISVs and partners.
•	Drove highly visible design wins in large accounts and enabled service partners to architect and win business-critical applications on the Microsoft platform.
•	Generated and created pipeline by overseeing field team management of market intelligence data.
•	Engaged evangelists, DAs and DSTs as appropriate to drive sales and penetration in customer accounts.

Developer Tools Evangelist 

IBM India Pvt Limited

•	Managed business plan development, budgets and profits by advising executives to generate business through consultative selling and addressing business issues. Oversaw Cisco, Juniper and Nortel sales and products.
•	Generated $1M in business by winning back two large accounts.
•	Received Bell Award for outstanding achievement in opening new infrastructure white space.
•	Interfaced with large global and Indian accounts for IBM strategic India business.
•	Increased customer base for South business services.
•	Cultivated IBM global brand and tapped into Andhra Pradesh Market.

Business Manager: Global Technology Services

Dell

•	Led business development functions for PC and laptop sales to UK home segment customers with a team of 10 sales professionals. 
•	Received Best Sales Manager recognition for two consecutive quarters.
•	Ensured timely delivery by interacting with manufacturing unit logistics and end user.
•	Refined company’s sales and product methodologies.
•	Oversaw career development functions for teams.

Sales Manager: Team Lead

Emitac

•	Managed marketing and business development, key account management and technical services and administration. Oversaw full cycle delivery of turnkey technology solutions to large corporate and government bodies and a team of six sales professionals.
•	Generated $10M in sales revenue against $8.5 operation plan.
•	Directed 50% of targeted sales by managing tenders and documentation needs of government organizations.
•	Produced successful leads through networking with other departments and maintaining effective systems for cross sales.
•	Integrated needs of small scale corporate divisions with key channel partners.
•	Maximized profits and maintained market share through executing timely segment performance evaluations.

Enterprise Account Manager

Tech Data distribution s.r.o

•	Directed Middle East region business development functions.
•	Secured 40% maximization in segment reach by adding key players and selecting correct channel.
•	Achieved 40% company growth following first year of successful consumables division launch.
•	Determined key market product mixes via analyzing market potential and competition.
•	Oversaw communication activities, including public relations.

Product Manager: HP

Redington India Ltd

Product Executive

Enabling human potential is the key to success in today's digital age, where sales, revenue, and enterprise enablement have become essential for growth. As a leader in sales enablement and effectiveness, I understand the challenges of navigating digital transformation, shifting buyer behaviors, and unexpected global events.

With over 30 years of Global experience in sales and consulting across diverse industries, I have honed my expertise as a sales enablement leader and strategic advisor. My proven frameworks and techniques help you optimize your performance, empower your potential, and achieve your ambitious goals.

Combining my business acumen and my passion for understanding buying behaviors, I offer a comprehensive approach to sales enablement that includes both technical and human elements. I work with sales teams, sales enablement leaders, and executives to provide customized solutions that drive results and foster growth.

Whether you're looking to implement new processes, enhance your team's skills, or develop a more effective sales strategy, I'm here to help
Let's collaborate to unleash your full potential and accomplish your objectives.

Taplio

Leenna Jayachaandran's Linkedin Analytics

Leenna Jayachaandran

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Leenna Jayachaandran's Linkedin Analytics

Leenna Jayachaandran

Want to drive more opportunities from LinkedIn?

Leenna Jayachaandran's Linkedin Analytics