Tetra Pak

Handling the biggest customer in the company, contributing almost 50% of revenue by doing: 
- Account Management: With strong customer understanding, to drive and deploy key account plan supporting growth for both customer and company.
- Relationship Management: Being the proficient facilitator, to improve understanding among key stakeholders (internal and external) to build strong collaboration.
-	Sales Forecasting (Capital Equipment and Packmat): secure high level of accuracy rate and ensure account receivables are met. 
- Portfolio Deployment with Value Selling approach.
- Leading without authority with Key Account team members to deliver and address customer issues/pain points.

Key Account Manager

Highlights:
• Successfully led and built growth strategy for the incubator - one of a kind - the first to launch globally and smoothly implement from the early stage of operation.
• Handled the biggest customer and BD customers, which all contributing more than 50% of the total biz.
• Effectively activated insights of Demand Space study with customers to build innovation pipeline (ie. Vinamilk, DenEast, NBDs, etc.), and being among the first to do so.
• Successfully led innovation workshops and ideations with key customers. At least 5 businesses generated (ie. Wholesome Soy, Super Nut, Tetra Recart, Coconut Milk Barista, Protein milk, etc.) and high ratings from users (at least 4.5/5)
• Well-delivered business proposals for new customers by identifying the right category to enter with the right portfolios and future growth direction, supporting the business development team to recruit brand owners/investors (ie. Nova Consumers, Thong Thuan, VitaDairy, Saigon Foods, DanOn, etc.)
• Be nominated in the core project team of regional projects (ie. Accelerating White Milk, BTM, Unique QRC potentiality evaluation, etc.)

Marketing Manager

Suntory PepsiCo Vietnam Beverage

Highlights: 
•	To be appointed as “Employee of Q1’15 in Marketing” after 5 months on-board, got promoted after 1.5 years working.
•	Successfully proposed target users and identified white space for a new category in the first 2 months on-board
•	Proficiently led 2 initiatives (Strategic shopper researches which are completely new research type in SPVB), providing impactful insights for the team to take action. 
•	Successfully led Strategic Demand Science, closely worked with Global CI Pepsico team, resulting as the best in class example within region. 
•	Initiate market intelligence (market dynamic, consumers, shopper trend) update to team.
•	Successfully led intensive research agenda in SPVB with high quality result (more than 20 projects in first year for SPVB, Suntory & Pepsico)

Key roles:
Plays a significant role in supporting BU for performance monitor, planning, and short/long-term execution plan. Handles all categories in LRB (CSD, ED, Suntory & NCB categories)
•	Lead intensive Research Calendar/ Insight Plan to ensure maximizing consumer understanding generated in all researches (from Consumerization, Innovation, Renovation, Communication & Shoppers)
•	Monitor marketing/ sales performance through managing syndicated/tracking projects (Nielsen RA, Millward Brown BHT)
•	Insight Provider: Manage and integrate extensive amounts of information, data and insights ensuring knowledge are applied and leveraged where relevant across the business

Manager, Consumer Insights

NielsenIQ

Highlights: 
•	Well-managed a 5 team members coming from different backgrounds with limited Quant. Research Knowledge, handled big accounts (i.e.: Masan, Lavie, P&G, LG Vina Cosmetics, KFC, Emart, Orion, Megastar, Lion Corporation,… and some local clients (IMC, D&G Vietnam, Sen Advertising, etc) and ensure to deliver/maintain high level of client’s satisfaction in every each of studies.
•	Spearheaded to be assigned for challenging accounts
•	Continued to be HiPo in Nielsen.

Manager, Consumer Research

Highlights: 
•	Nominated to be in Nielsen HiPo team
•	Multi-tasking and adept to project management, via well-managed a number of diversified key clients such as Nestle, Lavie, LG Cosmetics, Pepsi, Unilever, Ajinomoto, Emart, Metro Cash & Carry and other local clients (IMC, D&G Vietnam, etc.) i.e. positive comment from Lavie on project Moon River and Vintage – “actionable recommendation”. Continued satisfaction from LG Vina Cosmetics and Nestle, notably continuous project winning.
•	People Development/Leadership: My subordinate was converted from Trainee to Executive level and is seen as one of Nielsen potential talent.

Senior Executive, Consumer Research

Market Research/Technical
Client Relationship / Management

Executive, Consumer Research

Metro Cash and Carry

Market Research: 
• Initiated must-to-have survey/research required from the MCCI headquarters, e.g.: CTG assortment building, etc.
• Conducted in-house surveys/researches: focus group, desk-research, new own- brand product R&D, etc.
• Prepared reports of findings, illustrating data graphically and translating complex findings into written text.
• Collected and analyzed data on distribution industry and competitors for updating Marketing Intelligence and Competitor profile.

Pricing Projects: 
• Manage the third party and in-house resource in price check projects. 
• Develop and implement new procedure of price collection to meet the company pricing strategy.
• Conduct ad-hoc price checking.

Direct Marketing:
• Officiate as the administrator of MCCVN customer website (content level).
• Work closely with IM Dept. to develop and maintain the MCCVN customer website.

Executive, Market Research

Customer Data Analyst

Be chosen out of highly competitive applicant group across universities in HCMC
Day-to-day training and being shared valuable hands-on experiences.
Team worked in the marketing project.

Intern of “Internship Management Training” Program

Highly passionate about strategizing and developing product categories, brands, and business. More than 15 years of working in Research/Insight, Marketing and Sales with wide span experience in Retail, FMCG and Research companies. Detail-oriented team player with strong interpersonal skills. Ability to handle multiple projects simultaneously with excellent time management and can-do spirit.

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