Joycefully Marketing

Quilt 101 - Fractional VP of Marketing (Contract) 

Conducted market research and competitor analysis to identify growth opportunities and inform marketing strategies.

Implemented marketing automation workflows, streamlining processes and increasing campaign effectiveness.
Tracked and reported on the return on investment (ROI) for email and ad campaigns, demonstrating the value of marketing efforts.

Oversaw development of ad creatives, collaborating with designers and copywriters to maintain consistent branding and messaging.

Lark Publishing - Fractional VP of Marketing (Contract)

Orchestrated successful product launches, driving 50% above projected sales and capturing a 20% increase in market share within the first year.

Collaborated with cross-functional teams to develop effective go-to-market plans, ensuring seamless product introductions

Managed the Director of Sales and Director of Social Media while fostering professional growth through regular coaching and skill development programs.

Planned and implemented effective email marketing campaigns.

Established strategic partnerships and alliances to drive global expansion and enhance brand presence on a multinational scale.

Evolve - Head of Marketing (Contract)

Crafted an immersive full-funnel customer experience, resulting in heightened engagement and conversion rates. 

Created full-funnel marketing experience.

Spearheaded dynamic content creation strategies, generating compelling, on-brand materials to captivate target audiences and foster brand loyalty.

Managed Production and post-production process of podcast, expertly editing audio and video content

Founder

Nursa™

Mapped out future campaigns and digital marketing initiatives

Scoped creative needs and managed the organization of creative shoots

Developed social media and customer acquisition strategies

Optimized messaging on websites and landing pages

Assisted in the development of marketing lead funnel on various channels

Senior Digital Marketing Specialist

- Developed social media and customer acquisition strategies
- Provided copy for essential marketing channels including social media, email, and website
- Established lead nurturing programs and automation sequences
- Managed 3,000 person launch event including marketing materials, entertainment, & food
- Lead activation partnership with the Utah Jazz
- Implemented project management software workflows in marketing, video, and creative
departments
- Coordinated VIP Influencers for activation events with Utah Jazz
- Trained interns and part-time employees on marketing concepts and execution

Marketing Specialist

Purple

-Assist with development and execution of brand and communications strategy.
-Manage calendar and project list for communications team.
-Develop presentation material for campaigns and retrospectives.

Communications Coordinator

-Manage Social Channels
-Conduct research with Social Listening Tools to collect trends, consumer insights, and industry sentiment
-Create and manage content calendar for organic social
-Report on growth metrics and engagements metrics to demonstrate brand awareness

Social Media Analyst

-Supervises social community management team
-Manages small online reputation management team 
-Respond to comments on various social platforms using company voice and brand strategy 
-Develop strategies to increase external reputation reviews, and scores for products and company.
-Collects, reviews, and distributes social data and trends to key decision makers 
-Assists with brand activations at large brand and partnering events
-Coordinating physical product for large promotional events

Community Manager

-Respond to customers in a timely manner across all social channels. 
-Brainstorm resources that need to be developed to reduce concerns or aid customer service teams.
-Gather research and/or customer feedback for marketing purposes. 
-Manage customer reviews and communicate concerns to customer service.

Social Response Guru

Salt Lake City Arts Council

-Foster relationships with people of interest to promote desired experience when they attend or participate in large events sponsored by Arts Council
-Fulfilled logistical needs respecting equipment needs of performers
-Inventoried and documented materials for future events

Artist and VIP Liaison

FitCon

-Collaborated to develop material for social media campaigns
-Established a social media rewards program with event sponsors and exhibitors
-Ensured timely delivery of prizes to participants
-Provided on-site assistance with professional athletes and attending celebrities
-Contributed written material and distribution methods for Fitcon Blog
-Presented personal development methods to find purpose and progressing in life

Social Media Intern

doTERRA International LLC

-Managed the development and implementation of a company-wide education series for supplements and healthy lifestyle  
-Coordinated meetings with Directors and Vice Presidents of the company to address key issues and concerns regarding the use, production, or integrity of products based on consumer feedback
-Provided information to consumers in a professional manner to ensure safety, while following policies outlined by the Federal Drug Administration 
-Organized specialized training for Customer Support Representatives to protect company integrity and image by providing consistent messaging to consumers
-Equipped my team with all pertinent information to assure their success in fulfilling departmental responsibilities which included marketing products to Independent Distributors and the public
-Maintained relationships with key stake holders to implement company initiatives and achieve company goals
-Arranged transportation for off-site presentation consulting for Independent Distributors
-Participated in international convention to set up displays, staff booth, and promote products via demonstrations

Product Support Supervisor

-Established efficient means to distribute promotional material to Independent Consultants 
-Approved company sponsored off-site consulting events relating to promotions
-Responded to all internal and external inquiries concerning the enlisting bonuses and promotional materials provided to Independent Distributors 
-Implemented presentation and educational materials to Customer Support Representatives to ensure consistent messaging and resolution methods

Promotions Specialist

• Aided consultants in constructing optimal sales force for maximum compensation
• Reinforced regulations as outlined by the Federal Trade Commission
• Compiled documentation of all transactions and communication for Legal Department

Account Manager, Placements Specialist

• Professionally responded to inquiries and account requests from consumers 
• Attended and developed trainings for consistent messaging and public image

Customer Service Representative

Salt Lake County Public Works

-Developed relationships and communication lines between government entity and local residents affected by construction projects
-Revised Standard Operating Procedures for machinery
-Maintained and organized functioning working space for specific employees as assigned
-Recorded GPS locations of municipal assets in all townships of Salt Lake County

Public Relations Intern

Scott Lazerson, Marketing Strategist

-Assisted in outreach to major universities across the United States for speaking engagement opportunities 
-Attended meetings with CEOs and Directors of up and coming organizations to strategize marketing campaigns for varied audiences
-Contacted people of interest to develop key relationships for future ventures

Intern

Minuteman Press

-Ensured timely delivery of printed materials and products
-Inventoried printing supplies and printed materials
-Maintain organized and functioning working space for all employees

Shipping Specialist

I kickstart your marketing efforts | Digital Content Creator | Personal Brand Developer | I play guitar on my spare time 🎸

I am a problem solver through strategic and holistic action. I am experienced in amplifying brand voice and messaging through social channels and public relations strategies. I strive to improve the experience for customers and colleagues through actionable goals and efficient processes. I am also a strong believer in creating memorable team moments through humor and fun. Dad jokes are A+

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