TravisDailey.com

I drive revenue by creating compelling and unique experiences for B2B SaaS businesses via 1:1 engagements. I specialize in SEO, paid ads, and email marketing.

A couple of recent wins: 
• Increased on-site lead acquisition by 30% for an B2B SaaS in the ecommerce space
• Captured hundreds of emails at <$2/email on Facebook with granular ICP targeting for a B2B SaaS in the marketing space
• Improved lead-to-customer conversion rate from 20% to 35% for a $50/mo product for a B2B SaaS in the healthcare space

Fractional Head of Marketing

Tovuti LMS

Tovuti LMS is an all-in-one learning management system (LMS) that lets organizations create, deliver, manage, and analyze training content—complete with built-in authoring, engagement tools, and robust reporting—all deployable in hours with hundreds of seamless integrations.

Key Responsibilities

Predictive Lead Scoring
• Spearheaded the development and deployment of a predictive lead scoring model that drove a significant uplift in sales acceptance and markedly enhanced marketing-to-sales conversion efficiency.

Demand Generation Strategy
• Orchestrated a comprehensive demand generation program that improved opportunity conversion year-over-year through targeted nurture campaigns and optimized lead scoring, accelerating overall pipeline velocity.

Marketing Operations & Automation
• Led a cross-platform automation initiative that eliminated the majority of manual data entry and substantially boosted data accuracy—streamlining operations and reducing the risk of human error.

Analytics & Reporting
• Designed and implemented a unified analytics dashboard, integrating marketing, sales, and customer success data to deliver real-time insights and continuously optimize the end-to-end customer journey.

Cross-Functional Collaboration
• Partnered closely with Sales, Product, and Customer Success to align messaging, campaigns, and processes—ensuring seamless handoffs, consistent metrics, and shared accountability for revenue goals.

Team Leadership & Development
• Built and mentored a high-performance team of marketers, RevOps specialists, and analysts, fostering a culture of experimentation and data-driven decision-making to drive continuous improvement.

Head of Marketing and Revenue Operations

Salt Strong

As the Head of Sales and Marketing, I lead the strategic direction and execution of all sales and marketing initiatives across Salt Strong and Fish Strong. My role was pivotal in driving revenue growth, enhancing brand visibility, and expanding the customer base through innovative strategies and data-driven decision-making.

Key Responsibilities

Strategic Planning and Execution
• Develop and implement comprehensive sales and marketing strategies aligned with company goals.
• Identify market opportunities and set clear objectives to capture new customer segments.

Team Leadership and Development
• Build, mentor, and manage a high-performing sales and marketing team.
• Foster a culture of accountability, continuous learning, and collaboration.

Digital Marketing and E-commerce Management
• Oversee digital marketing campaigns across various channels, including email, social media, and SEO.
• Enhance the user experience on Fish Strong's e-commerce platform to increase conversion rates.

Brand Management and Community Engagement
• Strengthen brand identity and ensure consistent messaging across all platforms.
• Engage with the Salt Strong community to build loyalty and gather feedback for continuous improvement.

Performance Analysis and Reporting
• Monitor key performance indicators (KPIs) to assess the effectiveness of sales and marketing efforts.
• Prepare regular reports for to inform strategic decisions and be discussed as a leadership team.

Head of Sales and Marketing

Clearscope

Clearscope is an AI-powered SEO content optimization platform trusted by high-performing content teams to improve search rankings, drive qualified traffic, and scale content production. Its real-time recommendations help writers create top-ranking content by analyzing the highest-performing pages across the web.

Key Responsibilities:

Demand Generation & Growth Strategy
• Own pipeline and MQL targets across paid, organic, and partner channels
• Launch and optimize campaigns across Google Ads, LinkedIn, SEO, and newsletters
• Scale high-ROI experiments that accelerate lead-to-customer conversion

Content & SEO Leadership
• Develop and execute a content strategy aligned with Clearscope’s own best practices
• Partner with content creators and SEO strategists to publish ranking articles and case studies
• Demonstrate Clearscope’s value by using Clearscope to rank Clearscope

Product Marketing & Positioning
• Own messaging and positioning across website, email, social, and sales enablement assets
• Support feature launches and product education with compelling copy and GTM plans
• Conduct competitive analysis and market research to refine brand narrative

Brand & Community Building
• Elevate Clearscope’s presence through events, webinars, and influencer partnerships
• Manage the company’s social presence to drive engagement and thought leadership
• Collaborate with customers and advocates to showcase success stories

Analytics & Reporting
• Define KPIs, track funnel metrics, and report marketing performance to leadership
• Leverage tools like GA4, HubSpot, and Looker Studio to inform campaign decisions
• Use data to optimize content topics, ad performance, and lifecycle automations

Director of Marketing

Harmony Venture Labs

Harmony Venture Labs is committed to creating and growing software businesses. By leveraging our team's extensive experience, HVL  generates new technological solutions while supporting entrepreneurs.

https://harmonyventurelabs.com/

Director of Growth Marketing

TrustSpot

TrustSpot helps businesses of all sizes showcase their customers' reviews and user-generated content across their website and the internet. TrustSpot partners with most eCommerce platform providers to make installation and setup a breeze. 

https://trustspot.io/

Review integrity is our main priority as we help our customers build trust with theirs.

President

Black Coffee Marketing

A boutique marketing agency with a portfolio of websites.

Managing Director

Therapy Brands

General Manager, TheraNest, My Clients Plus, and Jituzu

TheraNest.com

TheraNest is an all-in-one practice management application for mental and behavioral health providers. Created in 2013, it is the premier mental health software application serving private practices. 

I lead the marketing team at TheraNest, where we’re on a mission to provide the best private practice management application. We help private practices manage their clients paperwork, notes, and billing so they can get back to what they do best - serving their clients.

On the marketing team, we tell inspiring stories about our customers, teach everything we know about growing a business, and create relationships.

Head of Marketing

Book in a Box

During this time, I helped create a content and PR strategy to pair with the author’s book release. The strategies included securing articles on major publications (e.g., WSJ), guest posts on popular blogs, and guests on podcasts.

• Coordinate and write press releases.
• Build relationships with editors at publications (e.g., Wall Street Journal).
• Create and execute book launches.
• Content creation through writing articles, infographics and SlideShares.

Marketing

With over 11 years of experience in B2B SaaS marketing, I specialize in scaling revenue through innovative demand generation, predictive lead scoring, and performance-focused campaigns. At Tovuti LMS, I aligned marketing strategies with organizational goals, ensuring measurable growth in lead conversions and maximizing operational efficiency. Committed to results-driven collaboration, I focus on creating data-informed strategies that empower teams and unlock new market opportunities.  

At Tovuti LMS, I spearheaded the development of a predictive lead scoring model that enhanced sales acceptance rates, bridging the gap between marketing and sales. Additionally, I designed and executed a comprehensive demand generation strategy that improved opportunity conversion rates through targeted campaigns. My hands-on expertise in SaaS marketing strategy and lead-to-customer optimization ensures impactful contributions to any forward-thinking organization.

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