Travis Henry

Snowflake

Responsibility for Snowflake's annual planning, in-year operations, and planning systems for all GTM functions.

Sr. Director, Go-to-Market Planning

Responsibility for all operational aspects of Snowflake's global top-of-funnel program including sales development, demand generation, account-based marketing, digital marketing, field marketing, and partner marketing.

Sr. Director, Marketing Operations

Global responsibility for operations and enablement functions supporting the sales development organization. Ownership of data, systems, analytics, business process, strategy & planning, territories, quota, compensation, onboarding, and ongoing enablement.

Director, SDR Operations and Enablement

Sr. Manager, SDR Operations and Enablement

Stage 2 Capital

The Stage 2 Capital Accelerator supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals.

Limited Partner, Stage 2 Capital Accelerator

Scale Venture Partners

The Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth. As a GTM Advisor in Revenue Operations, I advise companies on key strategic decisions such as business process design, GTM strategy, and tech stack buildouts.

GTM Advisor

SalesSource, LLC

Full-time sales ops consultant for the best SaaS companies in Silicon Valley and beyond including Unity Technologies, Procore Technologies, Uber Freight, and LiveRamp.

Director Sales Operations

Bluewolf, an IBM Company

Lead marketing and sales alignment programs for Commercial Business Unit (CBU)

Commercial Go-To-Market Lead

Responsible for inception and management of Inbound and Enterprise Sales Development teams. 

- Drove 221% YoY increase in lead conversion from FY15 to FY16
- Regular presentations to C-level leadership (CMO, CRO, CEO)
- Led global software implementations and change management for lead routing (LeanData) and sales automation (SalesLoft), leading to 40% uplift in end user productivity
- Frequent design and deployment of changes to internal Salesforce.com org (automation rules, workflows, scoring models)
- Hired, trained, and managed 30+ top performers within the Corporate Marketing and Enterprise Sales organizations

Head of Sales Development

- Built marketing funnel 2.0 to define corporate marketing goals - including buyer stage definitions, conversion rates, and related processes
- Main project manager for all marketing-related requests within internal Salesforce.com instance
- Sales enablement duties for team of 3 Business Development Reps in the US

Marketing Operations

Oracle

Account Executive

-> Business Development Top Performer, Q3FY15
-> Business Development Top Performer, Q1FY15
-> Oracle Sales Academy Guest Speaker, January 2015
-> Elected at SVP level to Business Development Innovation Committee

Completed 6 week intensive sales training program, Oracle Sales Academy. Received the Leadership Award within my training cohort.

Business Development Representative

California State Senate

Office of Senator Mark Leno. Manned the front desk, organized events, and drafted proclamations.

District Office Intern

Revenue operations leader with an emphasis on top-of-funnel growth for B2B software companies. 

My specialties: go-to-market planning, sales operations, sales and marketing alignment, lead generation, lead routing, technology implementation, data management, pipeline generation, campaign analysis and insights, process improvement, Salesforce administration, reporting and dashboards, organizational design, compensation design, territory planning.

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