Thrivelia

Chief Executive Officer

Digital Silk

We are delivering a superior full-scope digital marketing experience - from start to finish.
My role is to leverage advanced email marketing strategies for mid and large-cap businesses in the omnichannel marketing strategy.

Email & SMS Marketing Manager

HH Global

Interactive is a data-focused marketing agency optimising customer experience for blue-chip companies simplified through uniting data from an omnichannel environment and storytelling into a 360-customer view. 

Key responsibilities:
•	Meet corporate KPIs during the pandemic for omnichannel integration (CDP)
•	Manage external agency that acts as an internal marketing department
•	Maintain and utilise HubSpot for all clients

Key achievements:
•	Successfully converted eight recognisable brands into clients and created their strategies
•	Participated in the launch of a marketing calendar and lead magnet eBooks on data-driven best practice
•	Copywtiting in the rebranding from Blueberry Wave into Interactive's

Marketing Planner

CEO @ Thrivelia | We help DTC CMOs & founders convert better leads faster for less into advocates through emails that click 🤝 | $50m+ in results since 2020 | Posts about LTV, DTC, retention and entrepreneurship.

I help DTC, VCs, and senior marketers turn retention into a scalable, strategic growth engine.

At Thrivelia, we don’t just run campaigns, we build systems. That means retention strategies designed to:

1. Increase exit valuation 📈
2. Turn email/SMS into profit centers 🔁
3. Unlock compounding LTV without bloated teams ⚙️

Our clients include Sintra AI, GPen, Carnivore Snax, Perfect White Tee, Lineage Provisions, and over 100+ 7–9 figure brands across technology, apparel, wellness, FMCG, SaaS, and more.

Whether you're prepping for exit, scaling across a portfolio, or hitting your first $5M milestone, we plug in fast, perform quietly, and scale like insiders.

→ Want to see if your backend’s leaking margin or leaving valuation on the table?

DM me "Free Strategy Sprint" and I'll show you exactly how to improve conversion, decrease costs and keep customers longer.

Here are the 10 sins of a poor email marketing strategy.

Nov 1 is coming. 

Your retention revenue just became 100% more important. 

If you don't know how to make more money per customer, I'll give you a 10-point cheat checklist. 

The biggest mistakes that everyone in email marketing makes

1. Not thinking about margins 
2. Not thinking about LTV
3. Not thinking about the product journey
4. Not thinking about upsells and AOV
5. Not thinking about leads and customers separately 
6. Not separating their repeat customers in RFM
7. Not thinking about branding and differentiation from competitors
8. Not thinking about market sophistication and awareness
9. Not thinking about ICPs' positioning and expanding quadrants 
10. Not delivering value as if someone would've paid for that.

I kid you not. 

Sometimes, even billion-dollar companies fail on these and come asking for help.

Do these in reverse, and it's impossible to fail regardless of the Wizard of Tariffs.

PS: If you found this valuable, please repost and help your community do less bad marketing.

Trayan Hristov

CEO @ Thrivelia | Clients: Perfectwhitetee, Pulsetto, GPen, Sintra AI, Carnivore Snax, Wide Fit Shoes & 100+ More | $100M+ Revenue Generated | Klaviyo Platinum Partner

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