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SaaS SEO & Google Ads | Scaled Content Creation New technologies and solutions have 3 problems 1. No direct competitors 2. Nobody is searching for their solution (no keywords) 3. 100% outbound leads and sales Result? No content direction. Uncertain messaging. Expensive leads and sales. So, how do companies 1) Differentiate themselves from indirect competitors? 2) Get in front of prospects who need their service? 3) Convince users of competitors to switch services? Answer: play the numbers and get lucky 🍀. 4 Steps for SaaS SEO Success 1. Convert first. Content to answer all prospect questions. Uncertainty = lost sale. 2. Capture competitor traffic. Content that ranks for competitor brand and product. 3. Content velocity. Produce content at scale. 4. Resonate. Utilize site navigation to call out prospects by type, industry, solutions, etc. Some Achievements -Ranked 2 Sites in top 10 for 'seo seattle' & 'seattle seo' -Expertise.com - Best Digital Marketing Agencies 2020 -UpCity.com - Top SEO Agencies 2019 -Alignable.com - Highly Recommended 2020 -Thervo.com - Best of Thervo 2020 -TopSEOs.com - Best in Search 2020 -Digital.com - Best SEO Firms in Seattle Diversity, Equity, Inclusion Ai SaaS -Hockey stick growth E-commerce Site (thegreatergood.com) -Organic Traffic from 234,000 to 480,000 clicks (Jan-June 2020 vs July-Dec 2020) -Impressions from 9,740,000 to 18,900,00; Their top 10 pages I wrote or optimized -Trained their content team to find content ideas, perform keyword research, optimize current content, and write new optimized content. Mental Health Therapist SEO & Google Ads -Organic Traffic from 16 to 781 clicks Jan-Jun vs July-Dec -Google Ads - nearly not performing at all, to being so busy she hired 3 therapists and doubled budget.
Check out Trenton Erker's verified LinkedIn stats (last 30 days)
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