Wenzhou University 

-Expanded international reach in world wide digital platforms and university partnerships in over 10 countries.
-Performed customer needs discovery with jobs-to-be-done and insight interview approaches that as a result aligned our communications and storytelling to support enrollment and student experiences.
-Led storytelling projects in virtual reality 3D, video, articles, print media, and socialization platforms that benchmarked well in top 20 university digital programs.

International Marketing Manager

PWX Solutions a PubWorX Company

As a media industry expert, performed as a strategic extension of digital operations and tech delivery for clients subscription business optimization.

Digital Operations Manager - Client Subscription Products

Conde Nast

Joined the founding e-commerce subscription marketing to grow A/B testing capabilities for native site, email, and search marketing programs to deliver optimized programs for over 26 media brands and XX million consumers during the digital transformation era.

Consumer Marketing Subscription Product Optimization Manager

Komatsu

Defined the new product introduction for North America to maintain its market share leadership having $###mil. in sales.

Learned to make this a success by collaborating with teams of sales, engineering, service, technology, and distributors, incorporating new ways of relating to the customers with real-time product analytics and customer insights.

Product Marketing Manager

As an innovation team member, I brought internet technology to help streamline business and develop marketplace platforms through venture capital investments, creative and technology agencies, and internal capabilities.

I learned to be versatile in supporting the innovation team in creative and technical ventures.

Learned to collaborate with partners of distributors and technology to develop CRM capabilities and develop new efficient processes to increase distributors' capabilities.

Digital Collaboration Platforms and  Business Intelligence 

I’ve had 20 years of experience impacting the customer relationship in global B2B and B2C companies of construction equipment, consumer media, and higher education sectors.

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