Trent Whatcott 🏎️🚙's Linkedin Analytics

Before I even knew that this thing called “marketing” had a name, I wanted to be a part of it. I was the kid who loved watching commercials, reading ads, looking at product packaging, and talking to salespeople. Whatever it was intrigued me. I spent a lot of my high school years in retail and gained an understanding of the role marketing plays in that sphere. I studied marketing that inspired me. Ever the car and bike fanatic, I immersed myself in the news of the auto and cycling industries closely from the manufacturer side and the aftermarket. I enrolled at the University of North Texas, and I knew from the moment I sat down in Freshman Literature what degree would come out the other side. I endured non-marketing classes so I could get to my consumer behavior, advanced marketing management, and market research classes. Then, the day came that I dreamt of that first day in Freshman Lit; I walked across the stage and received my diploma, indicating that I had received my BBA-Marketing. Then reality hit. Marketing in real life provided me with somewhat of learning curve and many days felt like I was drinking from a fire hydrant. Putting what I had learned, combined with how it is done in the real world, into practice was a challenge at first. It took a few more years of study, long hours, and some failures to feel the flow. But flow it did! Now, not only does the passion from when I was a kid remain, but the skills, knowledge, and leadership experience I have gained have allowed me to do some exciting things and work with some wonderful people over the past two decades, and I look forward to more!