Trent Whatcott's Linkedin Analytics

Summary With 18+ years of experience as an Executive Marketing Leader, I have a proven background in building and developing marketing functions at start-up companies. I have leveraged expertise in program/team management, cross-functional collaboration, and strategic planning. I am well versed in team building and leadership. It is my passion to drive impactful partnerships and advance organizations to the next level. Key Achievements Include: ✅ Function as a fractional CMO, supporting a myriad of functions to advance the development of the start-up, including garnering funding and developing an appraisal system for rooftop solar to maximize successful outcomes ✅ Increased marketing team MQLs from 12 a month to an average of 250 a month within 8 months by revamping the content marketing strategy to focus on customer engagement and establishing partnerships with Gong.io, Crayon, and DCM Insights ✅ Instituted HubSpot marketing automation tools to drive digital delivery of content, yielding an average of 150 MQLs and 30 SQLs a month, generating $800K in revenue within 6 months, and creating 4 new fulfillment centers ✅ Headed the creation of both companies and executed all marketing functions, including brand development and strategic planning, to drive revenue from 0 to $3.48M and $5.68M, respectively, across the 4 years ✅ Led hyper-growth efforts, negotiating the purchase of the URL for 25% of its market value and steering the direction of the site to accelerate revenue from 0 to $2M in the 1st 2 years Contact me through this profile if you wish to connect.