TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

CLIENTS: The world's most beloved fashion, accessory, and luxury retailers.

Brand Partnerships Manager, Retail

Edelman

CLIENTS: Samsung (Home Entertainment & Home Appliances), eBay, Campbell's, New Business

Vice President, Channel Strategy

Digitas North America

DUTIES:
• Partner closely with cross-capability teams (data & analytics, media, creative) to create holistic and cohesive omni-channel campaigns, ensuring that social seamlessly integrates within the marketing mix
• Manage operational challenges (staffing, scope development, team dynamics) to ensure the ship is sailing smoothly 
• Establish or reposition strategic social media ecosystems to deliver on brand goals
• Direct a team of six to ensure client deliverables are being met and align with overarching strategies and brand goals

WINS:
• Created and developed strategic planning model for SkyMiles social media program to help retain and bolster customer loyalty and satisfaction (with increased NPS from the efforts)
• Sold in and revamped XFINITY YouTube strategy 
• Pitched Travelers Insurance first-ever Home influencer campaign which evolved into an always-on effort

CLIENTS: Macy's, Delta SkyMiles, JennAir, XFINITY, American Express

Associate Director, Strategy

• Established or repositioned strategic social media ecosystems to deliver on brand goals, including the launch of a global beverage brand's full social media presence
• Directly managed a Senior Associate's, Associate's, and Campus Intern's career growth within the agency, overseeing day-to-day social media management (content, social listening, community management, reporting, trend sharing)
• Simultaneously managed complex influencer campaigns, as well as navigated legal & cross-functional team hurdles


CLIENTS: Delta SkyMiles, LEMON LEMON, NBCUniversal,  XFINITY, Travelers Insurance, PPG Industries

Manager, Social Strategy

imre

• Served as the lead strategist across two of the agency's highest profile Fortune 500 clients
• Spearheaded a client's social customer care pilot in a successful effort to grow their internal social marketing team and fortify online relationships with customers
• Offered strategic counsel to a Fortune 500 client during high-profile and newsworthy crises in an effort to protect the brand’s reputation
• Oversaw and led the editorial and community management process for multiple clients

CLIENTS: John Deere, STIHL, PepsiCo Creator, SoBe, MUG, California Pizza Kitchen

Senior Program Coordinator, Consumer

• Steered editorial process by partnering with art directors and copywriters to bring content strategies to fruition
• Served as an integral member of the strategic public relations team for a Fortune 500 client, supporting the brand throughout various crises by offering in-depth reports and solution-based guidance
• Singlehandedly owned reporting deliverables for one of the agency’s highest grossing clients since 2013

CLIENTS: John Deere, STIHL, Lord & Taylor, PowerBar, Skechers, Kwikset

Program Coordinator, Consumer

• Participated in upkeep of the agency’s social marketing division through attention to Fortune 500 clients
• Built comprehensive social analytic reports to measure primary KPIs
• Researched insights and collected data for prospective clients within untapped industries of the agency

Program Coordinator, Consumer / New Business

Theatre Communications Group

• Planned, coordinated, and attended the 2013 National Conference in Dallas (750+ attendees), in addition to planning the Audience (R)Evolution Conference in Philadelphia (250+ attendees) with other members of the department
• Assumed responsibility for webpage creation and maintenance, speaker research, press updates, and various logistics
• Served as a liaison for TCG Business Affiliates who attended and sponsored the National Conference by ensuring benefits and communicating logistics

Communications & Conferences

Indiana Repertory Theatre

• Facilitated community outreach through e-mail correspondence and e-marketing
• Assisted in the launch of IRT Insiders, an online community for local theatre advocates
• Participated in marketing staff meetings regarding season subscriptions and ticket pricing

Marketing

Indianapolis Symphony Orchestra

• Organized and implemented direct mail campaigns to major donors as a follow-up for sponsorship of specific events
• Prepared on-boarding materials for new Forte members, ISO’s young professionals making membership commitments
• Attended to signage and supplies for special events to ensure sponsors were properly recognized

Corporate Relations

The Center for the Performing Arts

• Wrote press releases, event advisories, and articles for the 2011-2012 season
• Contacted artists’ managers and publicists to retrieve program information for the upcoming season
• Managed and administered social media accounts on a consistent basis

External Affairs

The Phoenix Theatre of Indianapolis

• Updated and organized theatre database to improve efficiency of client searches 
• Assisted staff in planning and implementation of main annual fundraiser, Brew-Ha-Ha 
• Helped market three shows through phone campaigns, advertisement research, and publicity

Marketing and Sales

An impassioned, curious, and intuitive advertising strategist with an affinity for content marketing, brand development, and consumer behavior. Inspired by intuition, driven by data. 

Experience working with enterprise consumer brands, including Macy's, Samsung, John Deere, PepsiCo, Comcast, Delta Air Lines, Michael Kors, STIHL, American Eagle, Aerie, Whirlpool Corporation, and California Pizza Kitchen.

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