eOutdoors

Sales, distribution, service, management, and adoption of electric personal transportation and adventure products.

- Established relationship with Anchor Manufacturer growing their Canadian dealer partner channel from 0-100+ dealer partners over a 24 month period.
- Established relationships with leading brands representing over 50 products for multiple use cases, applications and seasons.
-Established partners for Fleet & Rental Management Software, Marketing  & Engagement Technology , Infrastructure, AI, training, marketing and sales support to assist our partners in accelerating market education, adoption, engagement, and CX.
- Developed a portfolio of products and partners brining 100+ years of industry experience and knowledge across our ecosystem & network to educate, consult and support our partners and their customers. Creating, engaging and activating collaborative communities to support adoption of electric personal transportation and adventure.
- Successfully built and opened retail concept store in a small rural market
- developing commercial and defence channels for LEVs

Founder & CEO

SQFT Grow Systems Inc

On a mission to create and cultivate relationships and initiatives to feed our children and our planet through innovative technologies combined to optimize efficiencies for communities in waste management, energy creation, nutrient dense foods, and healthy soil and gut microbiology to ensure the health of our future generations

Business Development Consultant on a mission to feed our children

Smple

Business Development & Management consulting professional with proven history of success assisting organizations in developing net new practice areas, operational efficiencies, and revenue generation.

Experience Includes:

Sales Process Automation & Implementation
Prospecting & Lead Generation Automation
CRM & Sales Sequencing Development
Managed IT Services
Managed Telecom Services
Managed Cyber Security Services
ECM and Workflow Automation & Professional Services

Assisted a major Canadian print dealer to position itself for purchase by a major print manufacturer.
Assisted a hard goods company in expanding into the Canadian market.
Assisted multiple startups and small to mid sized business in developing and implementing sales process automation, prospecting automation, and lead generation technology and processes as well as implementing a fully managed service for prospecting and lead generation.

Fractional Sales Leadership

eVelocity

Evelocity is Canada’s leading (and possibly only) EV Powersports Sales Agency. 

1.	We believe electric powersports is a thing, and in the next 10-15 years the applications for these products are endless (Scooter to work anyone?).
 
2.	We believe that the innovation and growth in our space will come from niche manufacturers, that need a reliable way to access the North American market

Retailers
eVelocity, works with our retailer partners to identify opportunities in their category and customer needs for high margin emerging electric powersports products. Once we understand our partners needs and their customers, we search globally for manufactures of well segmented products and work with those manufacturers to bring these innovative products to Canada and North America. Our goal is to source unique, high margin, high turnover, electric powersports products that enable our partners to deliver more options to their existing clientele, and to attract new clientele into their stores.

Manufacturers
Our manufacturing partners require quick access to dealers and consumers, without fixed costs or large capital investments, in Canadian and other North American Markets. We leverage our retailer network to introduce new and innovative offerings on behalf of electric powersports manufactures. Our offerings include market based marketing, direct sales, and customer relationship management, utilizing a technology platform and service model unique to the powersports industry. We deliver sales velocity, quickly, in markets that may be challenging for manufacturers to access.

Electric Personal Transportation Sales Agent

TeraGo

Regional Sales Director

TELUS

In working with executives to accelerate their business transformation, they are placing big bets to transform: employee experience, customer experience, to optimize operations and expand their business. The emergence of new technologies and digital processes (Cloud, Big Data, IoT, Managed Services) are rewriting the rules of every business, not as a phase, but as the new business reality.

However, isolated innovation doesn’t equal business transformation. Too often I see: Silo’d, IT-led projects, legacy network and IT practices, analog and manual processes, funding approaches based on a traditional Buy/Build/Run model, and reactive security posture. 

Business transformation isn’t a new thing for TELUS. We’ve been on the journey and established an Office of Transformation to share what we learned with our customers. We enable transformation by integrating IT, network & mobility in a secure manner for today’s digital world.

Account Executive

JeepDaddy Inc.

Selling your own merchandise shouldn't be a difficult process. We work with clients directly to create online stores and design custom merchandise. JeepDaddy conveniently manages all orders, inventory, and ships your merchandise directly to your customer's doorstep. From webpage creation to inventory and shipping, JeepDaddy manages the process from end to end. There are no setup costs and with our easy on-boarding process we can have your online store running within 48 hours. Everything is made 100% on-demand at our production facility in Detroit, Michigan and shipped by UPS.

Co-Founder

Lexmark

Responsible for generating sales within assigned F1000 and large accounts, with a focus on Enterprise customers in Alberta. Direct customer facing with an emphasis on developing new prospective customers and managing a base of existing clients. 

Helping organizations print, secure and manage information with ease and efficiency. Utilizing industry expertise to offer solutions that simplify both digital and printed information, transforming customer processes to strengthen their customer interaction and improve their bottom line.

Negotiate complex sales by coordinating with and appropriately leveraging multiple internal resources, working with external partners, and navigating across multiple job levels (staff to C-Level) and functional areas (IT, Procurement, Facilities, Lines of Business) within assigned corporate accounts.

Senior Account Executive

Intriga Mobility

Operated a niche market SaaS company with 265 small and medium business (SMB) clients across Canada, 8 re-seller partners including Telus Mobility, and 250 channel sales reps. Assumed all day to day operational duties from president including:

Management of offshore service desk and billing analyst teams
Setup, training and operational support of partner management, operational, and sales resources
Management of direct customer base
Management of direct account management team

Major Projects:

Process Improvement & Documentation:
•	Reduced end user and billing analyst team head count by 30%
•	Reduced onshore Account Management team by 25%

Development of  Partner Channel:
•	Successfully trained and developed partner organizations to sell, onboard, and manage customers on Intriga platform of technology and services
•	Performed weekly in person and remote training events/webinars
•	Developed set of training and sales materials and content
•	Supported partner reps on customer remote and live demos and in field support as additional training method
•	Trained partners on sales, customer onboarding and ongoing management of customers
•	Operationalized 8 partners to the point where they are capable of selling, onboarding, and managing their own customers with no ongoing support from Intriga accept for high level technical items. Partners were subsequently able to sell, onboard, and manage over 200 new customers.

Transition of Contact Centre & Billing Analyst Team Offshore-Onshore:
•	Successfully transitioned end user support and billing analyst services from offshore partner to onshore partner
•	Reviewed all activities and responsibilities related to both end user support and billing analyst teams
•	Developed plan with both existing and new partner for successful transition of responsibilities
•	Collaborated with new partner on adjustments in deliverables in best interest of direct and partner customers

Director of Client Services & Channel Partners

Responsible for the successful creation, implementation, and execution of Intriga's Mid-Market sales strategy.

Grew revenues by 70% YOY
Recruited and hired sales team
Trained sales reps
Activity management
Effective forecasting
Collaboratively designed and implemented a custom CRM
Managed a current customer base of 100 customers
Increased average revenue per unit by 20%
Account issue resolution

Sales Manager

Xerox

•	Focus on leading larger sales cycles, farming from existing accounts, qualifying and closing opportunities generated by 15 sales executives
•	Responsible for review, reporting, and tracking of master prospect list and Xpert for all sales teams  
•	Provided solution and proposal support to sales team
•	Worked with sales executives on territory planning, product knowledge and sales strategy as well as creative leasing and financing options to accommodate client budget and strategy constraints
•	Participated in a high level of call activity
•	Supported and managed a diverse team of both tenured and junior sales executives
•	YOY Revenue Growth 2009-2010 by 40% in Calgary operations
•	148% of Plan YTD 2011, 56% Growth YOY 2010-2011

Focus on leading larger sales cycles, farming from existing accounts, qualifying and closing opportunities generated by 15 sales executives
Responsible for review, reporting, and tracking of master prospect list and Xpert (specific product line)
Provided solution and proposal support to sales team
Worked with sales executives on territory planning, product knowledge and sales strategy
Participated in a high level of call activity
Supported and managed a diverse team of both tenured and junior sales executives

Office Solutions Specialist

Achieved over budget ESR results for the midrange digital, departmental digital, color, and software offerings
Focus on leading larger sales cycles, farming from existing accounts, qualifying and closing opportunities generated by 15 sales executives
Responsible for review, reporting, and tracking of master prospect list and Xpert  for all sales teams
Provided solution and proposal support to sales team
Worked with sales executives on territory planning, product knowledge and sales strategy
Participated in a high level of call activity
Supported and managed a diverse team of both tenured and junior sales executives
2007 Results: $3.9 million  or 130% of plan (based on a 9 month plan of $3.0 million)
2008 YTD Results: $4.2 million or 88% of Full Year Plan (based on a budget of $4.75 million)

Sales Team Lead & Office Solutions Specialist

year previous to start date) Territory YOY Revenue Growth from 2003-2004: -12%
YOY Revenue Growth from 2004-2005: 15% (11 months in territory in 2005)
YOY Revenue Growth from 2005-2006: 60% 
2005 Results: 98% of full year plan
2006 Results: 155% of full year plan

I am a business builder, growth strategist, and cross functional technology-driven leader with nearly 30 years of experience spanning customer service & experience, sales, operations, business development, management and executive leadership. My career has been defined by a passion for creating exceptional customer experiences and leveraging technology to drive adoption, scale, and sustainable growth.

Over the past two decades, I’ve worked across global corporations, startups, and my own ventures—developing expertise in sales automation, managed services, telecom, SaaS, hardware/software solutions, channel development, and emerging green technologies. This foundation has enabled me to deliver measurable results across industries: growing dealer networks from zero to 100+ partners, driving millions in new revenue, implementing process automation, and building ecosystems that help organizations thrive.

As Founder & CEO of eOutdoors Ltd., I led the company through the rise and turbulence of the light electric vehicle (LEV) market, pivoting through supply chain and economic challenges.

I thrive on bringing together innovation, strategy, and execution—whether scaling a sales operations, enabling adoption of new technology, or creating collaborative communities that accelerate change.

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