Trevor Williams's Linkedin Analytics

Trevor Williams is a data-centric eCommerce marketing executive with 10+ years of extensive experience strategizing, executing, and optimizing award-winning growth marketing campaigns to drive $2 billion in revenue for DTC brands. He has a showcased aptitude for strengthening conversion rates while tightening marketing P&L during economic downturns to minimize business interruption. Proven ability to infuse data-backed strategies that increase growth metrics across acquisition, engagement, and retention of customers. Exceptional background in synthesizing consumer and industry insights to influence P&L strategy for improved sales, profitability, and user experience. A strategic, pragmatic leader with a strong affinity for recruiting, mentoring, and upskilling international marketing teams to become high-growth engines. 🏆 Top Accolades & Accomplishments 1. Led the strategic development & execution of Samsung's iconic device launches including the Note 10, S20, S21, Galaxy Watch, Tab Active2, Tab S5, and Galaxy Fold; Generated a 65x ROI and lowered customer acquisition costs by 32%. 2. Diversified Rush49's acquisition channels, lowering the dependency on Google Ads by 40%; Introduced SMS as a new revenue channel, generating over $350K in additional revenue within 6 months of implementation and an 85x ROI. 3. Drove the evolution of Adstream's global marketing and branding, and centralized global communication streams, to increase annual recurring revenue from $53M to $125m leading to the successful acquisition of Adstream by Extreme Reach.