Trey Evans's Linkedin Analytics

Over the last decade, I’ve had the privilege of working across a wide range of industries—from Travel and Hospitality to Retail and SaaS—tackling marketing challenges from every angle on some of the largest stages. But no industry resonated with me quite like Travel and Hospitality. I believe travel is good for the soul. It connects us, challenges us, and expands our perspectives. And generally speaking, people need more of it. In 2021, on a road trip through Colorado, I stumbled upon beautiful local hotels with incredible charm but a noticeable gap in their branding and digital presence. These were stunning properties, but they lacked the resources for in-house marketing and were overlooked by top-tier agencies. I couldn’t get the idea out of my mind: Could I build an agency dedicated to helping these hidden gems grow and share their stories with the world? That idea stayed with me for years. It wasn’t until a serendipitous conversation, with my now Co-Founders, that the vision for The Travel Foundry truly took shape. With 30 years of combined experience across market research, brand strategy, creative, and digital marketing—spanning both agency and in-house roles at one of the world’s leading luxury hotel brands—we realized our complimentary backgrounds were exactly what we needed to build something truly different. So we set out to redefine what an agency could be. An agency that’s lean, nimble, and purpose-driven. One that challenges the traditional agency model and truly serves the needs of Travel and Hospitality businesses. We’re on a journey to help hotels attract more travelers, boost their digital presence, and ultimately, share the transformative power of travel. Are you looking to elevate your property’s brand, attract more guests, and increase profitability? Let’s connect.