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For my 9-5, I sell Folloze, a platform that helps B2B marketers and agencies deliver content-driven digital experiences to their strategic accounts. From 5-9 (am or pm), you can probably find me running, doing hot yoga, climbing, skiing, mountaineering, or trying to understand how people build meaning-making systems. My ethos: - open - honest - transparent
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#3 Fuel omnichannel personalization is the current wave. Omnichannel has been the play in B2C for at least 7 years if not a decade. So it's not a surprise it's becoming the norm for B2B. At the end of the day, we are all humans whether we are buying a new shirt from an IG ad or a MarTech Platform. So no surprise here. The real question: HOW do you enable a true omnichannel, multi-touch point, connected buyer journey in B2B?
Folloze
Your buyers don’t want more content — they want content that gets them. 🎯 GenAI is flipping the script on B2B personalization. From smarter segmentation to real-time content adaptation, here are 7 powerful ways to deliver relevance at scale. Let’s break it down with Forrester ⬇️ https://lnkd.in/gzauxDjg #b2bPersonalization #b2bmarketing #marketingpersonalization #buyerjourney #GenAI
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