Trey Sheneman

Vice President Marketing

Herald

Herald | Clarify the Vision. Build the Engine. Grow on Purpose.

“Write the vision, make it plain, so that the herald may run with it.” – Habakkuk 2:2

That’s not just our namesake. It’s our model:

Write the Vision – We help early-stage companies clarify their core offers to align with their vision for the future.
Make it Plain – We sharpen visual identity, messaging, and positioning to prepare those offers for growth.
Run with It – We engineer a marketing engine that brings those offers to the right audience, repeatedly and predictably.

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It All Starts with COMPASS OS

Every engagement begins with The COMPASS Method — a 7-part go-to-market framework that delivers a clear, data-backed growth plan tied to your vision.

COMPASS stands for:
	•	Competitive Set Analysis
	•	Offer & Flywheel Mapping
	•	Messaging & Positioning Review
	•	Personnel & Platform Planning
	•	Avatar Profiling
	•	SWOT Analysis
	•	Strategic Plan Development

The COMPASS uncovers what’s working, what’s missing, and what’s next. It never fails to show the best way forward.

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Two Ways to Scale After COMPASS

After completing the COMPASS, clients move forward in one of two ways:

COMPASS OS Advisory – We act as strategic partners, guiding your team through implementation with clarity, support, and accountability.
COMPASS OS Activation – Our agency team does the work for you, executing the roadmap directly across campaigns, content, creative, funnels, and platform builds.

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Who We Help

We work with founder-led companies in the $1M–$5M range who are ready to scale to $10M and beyond with clarity and confidence.

Most often, our clients fall into one of the following spaces:
	•	Public figure and thought leadership brands
	•	DTC, CPG, and Ecommerce
	•	Healthcare and home services
	•	SaaS and subscription businesses

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We currently have 2 client openings for Q3 2025.
To get on the waitlist or request more info, email Trey@WeAreHerald.co

Faith-Driven Entrepreneur & Founder

Live Well 30A

Co-Founder and Chief Revenue Officer to oversee all front end growth for Live Well 30A and its holdings - retail stores, investment portfolio, and its core travel club. 

Herald will also manage all front-end marketing functions to drive membership growth.

Growth Advisor & Chief Revenue Officer

DARREN HARDY, LLC

Growth Advisor

Cenvar Roofing & Solar

Worked with the Revenue team on market expansion, systems building, and data analysis.

ReSupply

I helped lead all of the Go To Market functions alongside the senior leadership team.

The Master's Program

Growth Advisor for all of the Go To Market function.

Lead Every Day

I lead the Go To Market motion for the org and our Herald team does ALL marketing.

THINQ Media 

I helped guide the marketing function during the transition from Q Ideas to THINQ Media.

GrowthDay

I get to support the Sales and Marketing teams working with our Consumer and B2B funnels, while serving alongside Brendon and the incredible leadership team responsible for taking GrowthDay to its fullest potential. GrowthDay is the world's first fully-integrated personal growth and development system, featuring famous motivational teachers LIVE every week, mindset journaling, habit tracking, goal planning, personal growth courses, and LIVE life coaching... all in one place, at a fraction of the cost. Finally, ONE system for all your personal growth!

Vice President

The ASK Method Company

The ASK Method® Company is a 4x Inc. 5000 company. We provide training and certification that empowers digital entrepreneurs to launch and scale their products and services online.
I lead all Go To Market Strategy for both The ASK Method Company and our sister organization Bucket.io. I serve on our Senior Executive team.

Chief Marketing Officer

I’ve spent 16+ years helping brands scale — from global icons like Coca-Cola and Lindt, to public figures like John Maxwell and Dave Ramsey, to nonprofits and high-growth startups.

That journey taught me one thing: predictable growth isn’t an accident. It’s a system.

Today, I help purpose-driven founders and leaders scale their organizations with clarity and confidence through Herald, my growth strategy firm.

There are three ways you can learn from and work with me:
	1.	Learn for free – Subscribe to my podcast, 10-Minute Masterclass, where I share bite-sized lessons on marketing, sales, operations, and leadership every week.
	2.	Learn for a little – This fall, grab my new book, The Compass Method, which distills 15 years of growth experience into a practical framework you can apply to your own business.
	3.	Partner for growth – For leaders ready to scale beyond plateaus, we’ve built CompassOS, a growth-as-a-service subscription that installs the COMPASS system directly into your business — with us guiding or executing alongside you.

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Who I work with:
I partner with early-stage, purpose-driven companies — typically under $5M in revenue — in sectors like professional services, SaaS, home services, online education, and CPG. These are founder-led brands that see subject matter expertise and thought leadership as their competitive advantage. They’re looking for a clear system to move beyond hustle-driven growth and scale with predictability, without losing their clarity or culture.

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If you’re ready to stop guessing at growth, let’s connect. Shoot me a DM here to start the conversation. 

I’ve been referred to as the “guy behind the curtain” for Christian public figures. 

I would always chuckle. 

I’ve gotten to work with a lot of them over the years and I am blessed that my skills and my worldview get to stay aligned so often. 

One of my favorite things about working with Bethany is her boundaries. 

She is huge on alignment in every area of her life and she has a long line of brands who want to leverage her story - some good, and some bad. 

But this new partnership with H2Tab, Ultimate Human, and Gary Brecka and his son Cole is going to shake the internet. 

And I’m feeling a boldness like never before going into 2026. 

We are building out a new sister company now at Herald called Witness. 

It is based off Hebrews 12:1 and we intend to build a cloud of Christian leaders who work together to lift brand names up in the market that are doing worthwhile things, while honoring the Lord on the journey. 

There is a shift happening here and I’m ready for it.

I am currently looking to do keynotes and contribute to podcasts. Some of my keynote topics include : No Losses, Only Lessons- a treatise On how to keep a winning mindset even when you fail
Millinear: Connecting the Dots in a Disconnected World
The Currency of Trust - Why Businesses Are The Banks of the Future

My career has been in leadership from the start; I've done my best to bloom where I have been planted. I have been very fortunate to work with some of the strongest brands in the world. 

 I have led teams of one to 100.  I’ve worked on campaigns for small start ups and global brands. I am an avid driver of what I dub "Millinear" marketing or the strategy mix of blending social, content, and personalized brand stories to reach X Y and Z consumers on their native channels and devices.

One of the key takeaways I have learned is that people will always remember how you made them feel, no matter what you said. The same truth applies to marketing.

My core competencies are connected to story telling, persona research and development, performance marketing, demand generation, messaging/positioning, competitive set analysis, CRO, marketing operations, strategic planning and driving customer advocacy. 

I frequently write here on LinkedIn and speak on podcasts around these topics, as well as what it is like being a Faith Forward business leader in today’s culture.

I Show Most Brands How To Double in 2 Years or Less | Creator of COMPASS Method OS | CEO at Herald | Growth Advisor | Author | Speaker and Podcast Host

When my son turned 12, he said something that hit me harder than he realized.

“Dad, you always take the time to like what I like so we can spend time together. So this year for my birthday, I’m going to give you a gift… I’m becoming a football fan with you.”

That was almost three years ago. He turns 15 in a few weeks.

And the timing couldn’t have been more ironic. The Titans were 7–3 the week he went “all in.” Then the slide started.

Since that moment of commitment:
• They finished that season 7–10.
• Then 6–11.
• Then 3–14.
• This year: 1–9 so far, and realistically they’ll end up 1–16 or maybe 2–15.

Not exactly the highlight reel he signed up for.

But here’s what matters: he stayed. And so did I.

What these last few seasons have taught us:

1. Loyalty only counts when it’s tested.

It’s easy to stay invested when the scoreboard makes you feel smart. Loyalty shows up when the results don’t.

2. Commitment is revealed in the losses, not the wins.

A kid who sticks with a team through three straight years of decline is learning a lesson most adults avoid.

3. Shared disappointment builds stronger bonds than shared excitement.

Winning brings a rush. Losing brings clarity. Week after week, we kept showing up. Together.

4. This mirrors life and leadership far more than winning seasons do.

Growth always dips before it rises. Teams plateau. Results flatten. People question the plan. The ones who stay long enough to learn from the tough stretches are the ones who build something that lasts.

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The Titans may not give us many wins this year. But staying with them has given me something more important: a front-row seat to watching my son develop grit, consistency, and conviction.

Championships come and go.
Character outlasts everything.

Black Friday pricing just went live for Scale With Stability Summit. 

I am excited to give an extended talk on Ironclad Offers. 

Www.scalewithstability.com

Every founder hits the moment where the business is still growing, but the way they’re growing starts breaking things.

Sales plateau.
Teams get misaligned.
The founder becomes the bottleneck again—just in a different way than before.

And that’s usually when they call us.

We’ve been quietly filling our Q1 2026 cohort for COMPASS OS, our full strategy-to-execution operating system built for founder-led companies doing seven and eight figures. It includes the full COMPASS Method, your 12-week North Star Strategic Plan, weekly advisory, dashboards, decision support, and a dedicated Revenue Growth Advisor who helps drive the plan forward week after week.

We now have one spot left for Q1.

If you’re planning to break through a growth plateau in 2026 and you want a partner who brings clarity, accountability, and a battle-tested system, then this is the window.

I’m opening conversations this week. If you want the details and the Q1 brief, raise your hand.

My biggest question for Thanksgiving - is it wrong to cook Boston butt instead?

I don't promote many events, but Scale with Stability is different. 

I went last year and it completely changed how I think about scaling without sacrificing my family.

The wild thing for me is that this year I get to speak alongside a former boss in John Maxwell, a co-worker from Ramsey land in Christy Wright, and several other people I have beenwith in masterminds, or on podcasts. 

Next year's event has tickets on sale now and it is the best price they will offer. Here are the details:

 April 22-24, 2026 in Searcy Arkansas
 John Maxwell. Christy Wright. Anne Beiler. Darrel Eves.
 Black Friday pricing through Sunday—50% off + 3 bonuses

https://lnkd.in/epyQyAJb

I am really looking forward to hearing Adley live, as well as Darrel Eves. 

My 90 minute track is on Ironclad Offers - How To Write Offers That Practically Sell Themselves.

Hope to see you there!

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