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Tricia Holliday, MBA

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Seasoned executive with a track record of guiding four early-stage start-ups to $300M ARR, orchestrating turnarounds at three mature companies, and successfully launching four products and divisions—always surpassing revenue targets. Specializing in revenue generation and market disruption, I'm a strategic thinker with a knack for building and inspiring top-tier teams and navigating ambiguity to achieve success. As an executive, I focus on driving Annual Recurring Revenue growth, leading teams to President's Club, and crafting detailed sales strategies. My expertise extends to understanding customer journeys, fostering culture, and pioneering transformative SaaS, AI, and tech services. Beyond the boardroom, I indulge in my love for reading, riding my Harley Softail, scuba diving, and seeking out intriguing coffee houses, as well as savoring wine and cheese pairings. Ask me why a CEO called me the Mary Poppins of Sales Leadership. Areas of Expertise: Sales Leadership Sales Management Major Revenue Growth Scaling & Driving Growth Coaching and Mentoring Client Experience & Satisfaction Technology Transformations Organizational Development Talent Management Strategic Business Planning Technology Solutions & Cloud Transformations Market Development Strategy Influential C-Suite Leadership Business Development Negotiation & Deal Structuring Risk Analysis & Management Market Analysis & Insights Project & Product Management Industry Networking P&L Control Budgeting Markets Served: SaaS Fintech HRTech Insurancetech Banks and Credit Unions P&C Insurance Fortune 1000 Manufacturing Contact Centers AI BPO/BPM International Telecom Learning and Development Sales Development Team and Leadership Development

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