Tricia Sacchetti's Linkedin Analytics

ROmI = leading with authenticity 💜 especially in this AI-frenzy w/ bazillions of "top 10 templates"... yeah, I said it! Ready to make waves in marketing and lead with purpose? I'm your work smarter/brand harder advocate, equipped with a sharp sense of humor, a heart for #CX, and a knack for delivering measurable results that keep stakeholders (and spreadsheets) happy. I call this being stra-tactical, trademark pending 😉 THE "WHAT I BRING TO THE TABLE" TOOLKIT Budgets: From $50K starter campaigns to $13M powerhouses—I've scaled both ends of the spectrum with ROI as the guiding star. Teams (including agencies, vendors, and contractors): my leadership style combines #data-driven insights with a people-first approach, creating cultures where creativity and accountability thrive. Metrics: I don’t just chase KPIs—I set the pace. From lead generation to organic growth, my strategies consistently deliver returns worth the investment. THE HIGHLIGHT REEL 💡 Transformed live, online sessions into engagement powerhouses, generating 5,562 registrations, 1,744 MQLs, and a jaw-dropping 30% attendance rate. 💡 Saved a cool $11M by pivoting from old-school direct mail to modern, multi-channel marketing—proof that innovation pays. 💡 Boosted SEO for a legacy site, earning a 56 Google Trust Score and sustaining growth through a collaborative redesign. 💡 Partnered with a sales leadership to launch a Women in Leadership workshop series based on a successful financial institution program, onboarding 260 new high-profile public and private sector contacts. WHAT I STAND FOR Marketing is more than campaigns and conversions—it's about crafting a brand voice (SOV) that resonates. A clear, authentic brand gives consumers (aka humans) a reason to care, trust, and buy. It's not just B2B or B2C or B2G—it’s B2H (Business to Human). MY LEADERSHIP MANTRA Kindness is a strategy. Laughter is a currency. Growth is a non-negotiable. My leadership playbook blends these values to empower teams and inspire action. After all: "Give a person a fish, and they’re fed for a day. Teach a person to fish, and you can target them with (non-malicious) phishing ads for life." 😉 P.S. If you read all the way to this point, you know I'm a fan of P.S. and em dashes — because they work!