Lily Homes

Led major company rebranding, social media campaigns, leading, producing and executing all digital and social content to optimize the companies opportunities. 

Manage, maintain and execute the business's brand and product
Producing all video and photo campaigns
Managing all our social media channels and activities, including Facebook, Instagram, YouTube, Pinterest, & LinkedIn
Transform and build digital properties
Reported on metrics via Google Analytics, Instagram, Facebook Ads Manager, Facebook Business manager.
Lead and develops all marketing strategies
Monitor, analyse, and report the Company's social media engagement and other key digital communications metrics
Manage and develop an internal team and provide leadership of the marketing department

Head Of Marketing

Roc Cloudy PTY LTD

Monetized social media channels, led Facebook advertising & generated partnership programs with global companies to 
Establish the brand in the International market. Conceptualized, designed and managed the development of a custom marketplace platform for the US/ASIA market.

* Managed social media and paid search campaigns to
drive CPC/CPA Implemented an Instagram stories campaign
that expanded the email database by 30%.

* Managed all E-Commerce and Social Media campaigns
for three different brands within the organization.

* Reported on metrics via Google Analytics, Instagram,
Facebook Ads Manager, Facebook Business manager.

*Coordinated EDMs, landing page campaigns & website
development. Developed marketing collateral for various
accounts that included social content, website banners,
packaging & logos.

* Worked closely with PR agency and managed all
influencer collaborations

* Monetized social media channels, led Facebook
advertising & generated partnership programs with
global companies to establish the brand in the International market. I
reported to the Director of the business and Brand
Manager

* Developed marketing calendar & public relations strategies for
AUS and USA. Managed Facebook & Instagram campaigns
to drive CPA/CPC

* Monetized the company’s social channels

* Increased the average Instagram growth rate by 300%

*Managed A/B testing resulting ina 28% increase in sales

*Scouted & implemented social media partnership programs
with large scale

* Reported all marketing efforts & presented them to the
leadership teams with an optimization plan.

* Marketplace strategy, analysis, management, forecasts and results. These include short and long term objectives, customer metrics and overall performance. Develop reports and reporting formats.

*Oversee the day-to-day operations of the market place, e-commerce website and social media across all four brands

Group Marketing and E-Commerce Manager

Experienced Marketing Manager with a demonstrated history of working in the construction industry. Skilled in Instagram, Analytics, Social Media, Advertising, and Web Analytics. 

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