AARVED DIGITAL

I help businesses grow their brand, generate leads, and build a strong digital presence through tailored marketing strategies. From social media and SEO to website development and branding, I create practical, result-driven solutions that solve real business challenges and drive sustainable growth.

Founder & CEO

Chitkara University

Digital Marketing (MBA Pharmaceutical Management)

Guest Faculty

Prestige Institute of Management & Research

I conduct industry-driven sessions on brand positioning, strategy development, and consumer insights. By blending academic frameworks with real-world experience, I help students build strong strategic thinking and brand leadership skills. Focused on creating practical, engaging learning experiences that prepare future marketers for real-world challenges.

Visiting Faculty

Stage021

Digital Marketing Consultant

Pentagons Digital Services

Social Media Marketer 

Growthdish

Digital Marketing Manager

Novartis

Area Sales Manager

Roche

Regional Manager

Associate scientific services

Eli Lilly and Company

Overseeing the sales and marketing operations for oncology products, Business planning and analysis for assessment of revenue potential in business opportunities, sharing the recent scientific data, updates with the customers

Senior territory manager

Social Media Associate| Content Marketer | Digital Marketing | Job Interview preparation, Career development | Ex-Eli Lilly | Ex-Roche | Ex-Novartis | Public Speaker

Hi 

Like you are checking my profile, your ideal clients are checking yours  👀

After spending years writing on LinkedIn, I've cracked the LinkedIn algorithm for founders who need Ideal Clients and Funding, not just followers.

The Painful Truth About Founder Profiles:

Most are:

1. INVISIBLE — buried beneath LinkedIn's algorithm
2. FORGETTABLE — reading like corporate announcements
3. GENERIC — blending with 10,000 others just like them

This is costing you:

▪️ Missed investor connections
▪️ Weak positioning in your market
▪️ Endless networking with ZERO return

My Personal Branding formula changes everything:

Your profile must COMMAND:

1. CLARITY — What problem you're solving
2. AUTHORITY — Why you're uniquely qualified
3. MAGNETISM — What vision you stand for
4. CONVERSION — How you transform industries

Why Trust Me?

I transform INVISIBLE Founders into IRRESISTIBLE Brands on LinkedIn so your Ideal Clients and Investors.  I'm not another "branding guru." I'm a diagnostician of digital presence with a proven prescription:

▪️ Founders positioned for success

▪️ 70 % increase in client inquiries

▪️ 3X engagement rates on founder content

▪️ Strategic keyword optimization that ACTUALLY works

Ready for transformation?

Message me for:

✓ Free 15-minute diagnostic of your current positioning

✓ 3 immediate tactics to improve your visibility to ideal clients and investors

Let's turn your LinkedIn from a digital resume into your most powerful lead magnet.

I spent 6 hours studying Raj Shamani's ₹22 crore content empire.

Here's what most creators are missing:

I analyzed 90 days of Raj's content across 4 platforms. 
The numbers tell a story most folks won't talk about.

→ Instagram: +140K followers in 30 days (5.1M total), yearly earnings estimated at $123K–168K (₹1 crore+)
→ YouTube: 12.8M+ subscribers
 Annual revenue: ₹11-20 crore from YouTube alone
→ LinkedIn: ₹1-3 lakh per sponsored post, 2–4 such partnerships monthly
Total: ₹22+ crore yearly

But here's the real gold...

The ECG Strategy (Steal this):
After mapping 100+ pieces of content, I found this pattern:
E - Evergreen (40%): Tutorials, frameworks that compound over months 
C - Controversial (20%): These takes that get 3x higher shares 
G - Growth (40%): Trend-riding content with massive reach spikes

It's not random. It's strategic.

Platform-Native Content Isn't Optional
Raj doesn't cross-post. 
Each platform gets custom content: 
→ Instagram Reels: 15-30 seconds, hook in first 3 seconds 
→ YouTube Shorts: 45-60 seconds with stronger CTAs 
→ LinkedIn: Text-first storytelling with zero fluff

Result? 

2-3% engagement rate (industry average: 0.5-1%)

Data-Driven Iteration Beats Gut Instinct
→ A/B tests thumbnails (3-5 variations per video) 
→ Tracks watch-through rates by topic 
→ Kills what doesn't work within 48 hours

Most creators get emotional about content. 
Raj treats it like a lab experiment.

Authenticity + Consistency = Compounding Trust

While others chase one viral moment, Raj built a system that generates predictable growth month after month.

Raj's ₹22 crore content business is built on:
✓ Strategic content distribution (ECG framework) 
✓ Ruthless data analysis and iteration 
✓ Platform-specific optimization 
✓ Relentless consistency over 3+ years

What You Can Steal Today:
Audit your last 20 posts - do you have E, C, and G content?
Stop cross-posting - create native content for each platform
Track one metric per platform and optimize weekly
Test 3 formats this month, kill the worst performer

Personal branding isn't about going viral.
It's about building a repeatable system that generates compounding results.
Hope this helps you. Repost for others ♻️.

P.S. What's your biggest content challenge - consistency, engagement, or monetization?

Dr. Trishi Sharma

Building Personal Brands | Helping CEOs & Founders 10X Their Visibility | Corporate Speaker | Open for Collaboration

Digital Marketing, Social Media Marketing 

I used to fear this question from clients:
"When will I see results?"

My answer? "Give it time."

But they wanted results in 30 days.

Here's what changed everything for me...

A few weeks back, I sat down with some of the top LinkedIn creators. 
We talked about coaching timelines, client expectations, and what really works.

And you know what I realized?

I wasn't wrong to ask for time.
But I was wrong about the timeline.

Here's the truth after working with 20+ founders:
1 month is enough 
But only to teach the fundamentals.
→ How to write engaging posts 
→ How to comment strategically
→ How to optimize your profile 
→ How to identify your ideal audience

But here's what 1 month cannot do:
→ Build deep trust with your audience 
→ Generate consistent quality leads 
→ Create a recognizable personal brand 
→ Develop your unique voice and style

The founders I've helped have achieved 100% improvement in reach and attracted quality leads.

They committed to a minimum of 3-6 months.
They showed up consistently.
They trusted the process even when the likes were low.
They understood: LinkedIn is a marathon, not a sprint.

My biggest lesson?

Stop selling "quick results."
Start selling "sustainable growth."

The clients who stay longer? 
They're the ones who see the real transformation. 
Not just in numbers, but in the quality of conversations, opportunities, and connections.

And honestly? Those are the results worth waiting for.

Let's connect if you're a founder or business leader looking to build your personal brand on LinkedIn the right way → with strategy, consistency, and realistic expectations.

Drop a comment or send me a DM. Let's talk. 

P.S. What's your biggest fear when it comes to building your LinkedIn presence?

I didn't build my company to become a "content creator."
But staying invisible? That's not an option anymore.

Look at Ghazal Alagh.
She built Mamaearth into a billion-dollar brand.

Yet she's still showing up on LinkedIn. 
Consistently.
Why?
Not because she needs followers.

Because leaders understand visibility = strategy.

There's a difference between seeking attention and building presence.
Influencers create content for everyone.
Leaders create content for their people.

Influencers optimize for reach.
Leaders optimize for impact.

Influencers worry about going viral.
Leaders worry about solving real problems.

Here's the reality:
Your competitors are showing up online.
Your potential clients are searching for expertise.
Your industry is having conversations without you.

Even successful founders know this.
Visibility isn't vanity → It's how you:
Stay relevant when your ideal client needs answers
Showcase expertise before the sales call
Build trust at scale

Attract opportunities instead of chasing them
You don't need a million followers.
You need the right people to know who you are.
You don't need to post selfies and dance videos.
You need to share what you already know.

Start small:
→ One post per week about your insights 
→ 15 minutes commenting on relevant discussions 
→ Share lessons from your actual work
That's it.

No fancy cameras. 
No fake authenticity.

Just you. Your expertise. Your perspective.

The world doesn't need another influencer.
But it needs your leadership.

Repost if this resonates ♻️

Want my simple 4-week LinkedIn visibility plan for busy CEO's?
DM me "VISIBILITY" and I'll send it over. 
No strings attached.

Personal Branding, CEO, Founders

30 days. 40 conversations. 11 discovery calls booked.
All from one simple strategy: DMing my profile viewers.

I tracked every single person who viewed my profile for a month. 
Then I DM'd the ones who matched my ICP.
Results speak for themselves.

Most people obsess over the wrong metrics:
↳ Post likes (vanity) 
↳ Follower growth (doesn't pay bills)
↳ Comment counts (nice, but not revenue)

Profile views? 

That's pure gold.

Why it works:
Someone viewed your profile = genuine interest 
Perfect moment for warm outreach 
Higher conversion than cold DMs

My daily process:
Check yesterday's profile viewers
Filter for ICPs
Send personalized DM

DM framework:
"Hi [Name], noticed you checked out my profile.
Been helping [their industry] with [specific problem].
Would a quick [resource] on [outcome] be helpful? No strings attached."

Then wait for "Yes" before sending anything.

The secret? 

Follow-up.

Out of 40 conversations, 35 came from follow-ups.
Most people send 1 DM and quit.
I follow up 2-3 times over 7 days.

Biggest mistakes:
Not checking viewers daily
Pitching in first message
No follow-up strategy
Generic messages

Your profile viewers are warm prospects.

But only if you actually DM them.

Turn viewers into leads.

P.S. Do you track your profile viewers? What's your excuse?

Repost this for others ♻️

No matter where you are in your journey, what matters is that you don’t stop.
Small steps forward still create momentum. 

Keep showing up. Keep growing.

I lost a client because I wasn't clear about the process.
Painful lesson? Absolutely.

But here's what I learned:
Setting expectations upfront isn't "controlling" → It's protecting both of you.

Before onboarding, I now clarify:
Timeline clarity → What's realistic vs what's rushed
My process → Step-by-step, no surprises
Client responsibilities → What I need from them
Decision deadlines → When delays cost us both
Scope boundaries → What's included, what's not

The hard truth?

Some clients want results without building the business. They say "yes" to every immediate request but "later" to strategic work.
Poor timelines happen when neither side is honest.
I can't build your business for you. 
But I can guide you if you're ready to build it yourself.

Now, I qualify harder. 
I set boundaries earlier. 
I walk away faster when the fit isn't there.

The clients who stay? 
They appreciate the clarity. 
They follow the process. They get results.
Clear expectations = Better clients + Better work
Hope this saves you the lesson I learned the hard way.

P.S. Ever lost a client due to unclear expectations? How did you bounce back?

From 3,000 to 3.5 lakh downloads in 72 hours.
Here's how Zoho's founder turned a quiet messaging app into India's #1 download.

Arattai wasn't an overnight success.

Launched in 2021. Minimal traction. Just 3,000 daily downloads.
Then within 3 days, it exploded to 350,000 daily sign-ups.
100x growth. In 72 hours.

Here's the strategy breakdown:
1. Government endorsement at the perfect moment
The Union Education Minister backed Arattai when India was questioning digital privacy. "Made-in-India" positioning hit differently.
But that endorsement didn't come randomly. Sridhar Vembu had already built deep relationships with government officials and industry leaders over decades. Trust earned offline opened doors online.

2. Founder-led communication
No PR filters. Just Sridhar sharing real-time updates, rallying his team publicly, staying transparent.
He personally communicated the app's growth, shared infrastructure challenges, and positioned Arattai as open and non-monopolistic. 
Direct. Honest. Human.

3. Infrastructure that scaled
Most apps crash under pressure. Zoho didn't.
They worked around the clock, updated code rapidly, delivered features months ahead of schedule. The tech didn't just support growth, it enabled it.

4. Social listening
"Spyware-free" and "Aatmanirbhar Bharat" weren't just taglines. They captured what India was already saying.
The message didn't create demand. It responded to it.
The numbers:
→ 3,000 to 350,000 daily sign-ups (3 days) 
→ 2 million+ users (1 week) 
→ Overtook WhatsApp & Telegram on app stores 
→ Features launched months ahead of schedule

What most founders miss:
This wasn't luck. Or just timing.
It was: 
✓ Years of building credibility 
✓ Deep government relationships 
✓ Agile execution ready to scale 
✓ Message that matched the moment

The takeaway:
Local trust beats global marketing budgets. 
Direct founder communication beats corporate PR. 
Strategic timing + solid execution = explosive growth.
When you combine the right relationships + the right message + the right moment....
You don't just grow. You explode.

Founders: Need help strategizing your brand to grow 100x?

DM me. Let's explore how to build the same strategic positioning and trust for your brand, before you need it.

The best time to start? Yesterday. 
The second-best time? Right now.
Repost if helpful ♻️

P.S. Have you tried Arattai yet? What's been your experience? Let me know below.

Image credit: Respective owner

Zoho Arattai

Just wrapped up teaching Digital Marketing to MBA (Pharmaceutical management) students.

And honestly? 
Mind = blown 🤯

Here's what I learned from them:

Most folks think digital marketing is the same across all industries.
Big mistake.

Pharma is completely different.

Here's why:
1. It's all about omni-channel engagement 
↳ Doctors don't just scroll social media for drug info 
↳ They need scientific data, case studies, peer reviews 
↳ Multiple touchpoints = Multiple opportunities

2. Compliance changes everything 
↳ You can't just "post and pray" like in other industries 
↳ Every claim needs backing. Every word matters. 
↳ Creativity within constraints is the real skill

3. The audience is hyper-specific 
↳ You're not talking to "everyone" 
↳ Cardiologists vs. Neurologists = different languages 
↳ Precision targeting isn't optional. 
It's survival.

But here's the game-changer I shared with them:
AI tools are revolutionizing pharma digital marketing.
Not replacing humans → Amplifying them.

Think about it:
AI analyzes data patterns
Personalizes content for different specialties
Automates compliance checks
Creates targeted campaigns in minutes, not months

Two years ago, I had no idea AI could do this for pharma marketing.

The pharmaceutical industry is slow to adapt.
But those who embrace AI-powered digital marketing now?
They'll dominate the next decade.

Quality output + Increased productivity = Competitive advantage.
Simple math.

Teaching these future pharma leaders reminded me why I love this space.
It's not just about selling pills.
It's about connecting life-saving solutions with the right people at the right time.
That's powerful stuff.

P.S. If you're someone looking to learn AI-based digital marketing for pharma (or any industry), send me a DM. I'll guide you through the exact tools and strategies that are currently working.

LinkedIn is your #1 sales channel for B2B gift solutions.
But most Indian gift businesses are invisible here.

Here's the gap I'm seeing:
→ India's corporate gifting market is worth ₹14,000 crores and growing at 200% annually 
→ Companies are desperately searching for Diwali corporate gifts as the festival approaches on October 20, 2025 
→ HR teams have budgets ready for employee appreciation programs 
→ 73% of buyers believe originality and packaging are crucial in corporate gifting 
→ Decision-makers are scrolling LinkedIn daily for vendor recommendations
Yet 90% of gift companies are posting generic content.

Or worse... they're not posting at all during this crucial one-month festive period leading up to Diwali.

The disconnect?

Your ideal clients are RIGHT HERE, actively searching for corporate Diwali solutions.

But they can't find you.

I've spent years helping businesses turn LinkedIn into their primary sales channel through strategic digital marketing.

Here's what Indian gift businesses should be doing instead:

With just one month left until Diwali 2025:

→Share case studies of successful employee Diwali gifting programs 
→Post behind-the-scenes content of custom hamper creation for festivals
→Create seasonal gifting guides for different industries and budgets
→Showcase how corporate Diwali gifts impact employee retention and client relationships
→Target HR professionals and startup founders with valuable festive insights

Leverage the fact that 60% of buyers prefer locally-made Indian gifts
The result?
→ Profile views from qualified prospects planning Diwali gifting → DMs from companies with urgent festive requirements
 → Inbound leads instead of cold outreach during peak season → Consistent revenue from LinkedIn during the festive quarter

Your gift expertise + strategic LinkedIn presence = explosive festive sales.
Ready to capture your share of the ₹14,000 crore corporate gifting market this Diwali?

DM me "DIWALI" and I'll show you exactly how to position your gift business where your clients are already looking.
Don't let another Diwali season slip by, watching competitors win the deals you should be closing.

Dr. Trishi Sharma
Digital Marketing Expert

P.S. With average corporate gifting budgets increasing from ₹2,500 to ₹4,000 per employee, this is the season to get visible.

Repost if you know an Indian gift business missing this festive opportunity ♻️

Gratitude is not just a feeling, it’s a mindset.

We often chase the “big wins” while overlooking the small, consistent blessings that shape our journey.

👉 The supportive colleague.
 👉 The lesson hidden in a setback.
 👉 The opportunities we once wished for, now part of our daily routine.

When we choose gratitude, challenges feel lighter, relationships grow stronger, and success feels more meaningful.

Gratitude isn’t about ignoring what’s tough, it’s about recognizing what’s good, even in the middle of it.

Today, pause and ask yourself:
 “What’s one thing I’m grateful for right now?”
Because success feels bigger when it’s rooted in gratitude.

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