LinkedIn

In my role as a Senior Implementation Consultant at LinkedIn, I led the change management process for hiring solutions at our largest Enterprise Partners, including Fortune 500 companies.

•	Develop and deploy individualised launch plans to drive product adoption and enhance client satisfaction.
•	Partner with Fortune 500 companies to build and refine their employer brand strategy, ensuring a competitive edge in talent acquisition.
•	Implement technical integrations, guiding and leading customers through complex system configurations to optimise hiring workflows.
•	Serve as a trusted advisor to customers, providing strategic recommendations to maximise the value of LinkedIn’s hiring solutions.

Senior Implementation Consultant | Team Lead

Building an inclusive community of engaged Family ERG members in the Dublin office through consistent communication, hosting topical events and creating support groups.

Dublin Office Co-Lead | Families ERG 

The Emerg[in] Leadership Program is an intense development program for high potential Individual Contributors to equip them with the skills required to pursue Leadership roles. This program is a foundational stepping stone for my transformation into a People Leader.

Emerg[IN] Leadership Program

• Led a team of digital account managers across EMEA 
• Mentored & coached high performing account managers 
• Regularly presented at customer events across EMEA
• Responsible for forecasting EMEA sales pipeline, adoption, engagement and growth
 • Partnered & collaborated with large enterprises across EMEA to build content branding strategies on LinkedIn
• Streamlined account management process improvements to drive business growth and adoption at scale
• Managed and delivered various scaled initiatives 
• Aided the launch and management of a new team of Campaign Strategists 
• Aided the design of customer journey mapping across the organisation with a deep understanding of different industries, specific customer needs and challenges.

Account Management Lead | GTM Solutions

•	Partnered with customers on the development of media and content plans and running media campaigns across the LinkedIn platform
•	Collaborated and partnered with product and marketing teams on go-to-market product strategies 
•      Developed various email marketing programs for new and existing products
•	Managed and led customer masterclasses 
•	Designed and created the EMEA webinar program, running regular product webinars
•	Rolled out multiple product playbooks for customers and for internal stakeholders
•	Developed case studies partnering with marketing 
•      Received a leverage award - awarded for leverage and scale within the solutions business in 2016
•      Received the EMEA AM ambassador award in January 2017

Senior Account Manager | GTM Solutions

Pavilion

Frontline Manager School Graduate (October 2021). Learned the key skills and strategies for hiring and managing a sales team, understanding metrics, building a healthy culture, and principles to enhance leadership skills.

Member of Pavilion

Microsoft

• Managed a portfolio of luxury Retail clients to help educate, grow and develop their digital advertising strategy
• Marketing ambassador on the sales team creating and developing content for customer events as well as organising masterclasses and search advertising events
• Proposed and executed search campaigns & optimisations
• Drove client engagement and consulted clients to ensure they achieved optimal results against their goals

Luxury Retail Relationship Manager 

Twitter

• Consulted and advised clients on how to use Twitter’s advertising products
• Developed content and media plans for customers 
• Developed and created the content for an internal website for account managers to leverage content playbooks, guides and media plan templates
• Analysed reports and provided performance insights 
•Developed the content for product masterclasses
• Identified opportunities and created advertising strategies to help advertisers grow their business

Account Manager | GTM Sales

Google

• Led strategy for the Global Luxury Retail Clients
• Managed a portfolio of clients worth $15m per quarter
• Developed content and bidding strategies for customers to drive a strong ROAS
• Leveraged strong analytical skills to prove ROI
• Delivered product webinars to customers 
• Lead the "Getting Irish Businesses online" in my region, presenting to Irish customers on website development and campaign creation as well as delivering a workshop on how to get started
• Created playbooks on the value of attribution and bidding strategies

Global Luxury Account Manager | Sales 

Accenture

https://www.dcu.ie/news/news-headlines-1006

Leaders of Tomorrow

I write practical pieces on LinkedIn (daily) and a weekly newsletter on AI, hiring, and career clarity - while implementing LinkedIn Hiring Agent with enterprise talent teams.

With 17+ years of experience in Big Tech, I've navigated the ever-evolving landscape of innovation, strategy, and leadership. Throughout my career, I’ve helped teams and organisations scale, adapt, and drive impact in fast-paced, high-growth environments. 

My passion lies in simplifying complexity, fostering collaboration, and turning ideas into meaningful outcomes.

I am adaptable, curious, and skilled at connecting the dots through critical thinking and analysis. I embrace challenges with optimism and a strong bias for action—I get things done. I continuously seek growth, learning, and meaningful connections, navigating change with confidence to drive impactful results.

I specialise in executive engagement, customer journey mapping, program management, and digital content strategies - always with a focus on measurable results. 

📩 Feel free to reach out -always happy to exchange ideas and insights

My comments often get more eyeballs than the posts I sweat over.

Not by design. LinkedIn pings me and suddenly the 2 minute thoughts reach further than 2-day drafts.

Why? They’re timely. Genuine. In the room where the conversations already happening.

If you’re stuck on what to write: start by leaving thoughtful comments.

Say what clicked, add one useful angle, ask one smart question.
Do that daily. The posts will follow.

(If this helps, save it for your next “overthinking” moment.)

Trish McGinty

Senior Implementation Consultant @ LinkedIn | Implementing LinkedIn Hiring Agent for Enterprise Hiring Teams | Daily Writer on LinkedIn

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Comments have gone up by 24%. 

And video is compounding with three consecutive quarters of double-digit upload growth. 

If you’re hiring/selling/building, optimise for dialogue:
• one short point of view video
• one specific question people can answer fast
• five thoughtful comments on others’ posts before you hit publish 

Success = saved threads, direct message shares and not just impressions.
What’s one decision you want your audience to weigh in on today?

It’s Microsoft’s Q1 earnings day. In honor of numbers that go up, a few from LinkedIn.

• 24% growth in comments. That is a lot of opinions…
• 3 straight quarters of double digit growth in video uploads. The play button is getting a workout…
• 70% higher candidate InMail acceptance for companies like Expedia Group and Siemens using LinkedIn Hiring Assistant. The polite nudge that actually works…
• 1 place for recruiters and hiring managers to work together from screening to scheduling with our new Hiring Assistant integration with Microsoft Teams. Hiring in the flow of work…
• $18.2 billion in trailing twelve month revenue. That is a lot of commas..

Thank you to our members, our customers, and the incredible LinkedIn team. Great quarter. See you in January.

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Trish McGinty's Linkedin Analytics

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Trish McGinty's Linkedin Analytics

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