Triveni Arora's Linkedin Analytics

I turn complex B2B buyer journeys into revenue engines. With 15+ years in B2B marketing and demand generation, I’ve built and scaled programs that fuel pipeline. From ABM to paid media, I architect campaigns that convert, optimize tech stacks that scale, and lead lean teams that punch way above their weight. I’m obsessed with the “lightbulb moments” when data reveals the why, and I bring that clarity into every GTM strategy I touch. pipeline, not vanity metrics. CORE COMPETENCIES: Demand Generation & Pipeline Development: Full-funnel strategy design, multi-channel campaign execution, and conversion rate optimization driving measurable pipeline growth Account-Based Marketing (ABM): Build and execute ABM programs in unison with GTM org to engage target accounts through personalized content, multi-threaded outreach, and channel orchestration that drives high-intent pipeline and revenue conversion Data-Driven, Revenue Marketing: Revenue impact analysis, marketing-influenced pipeline tracking, campaign measurement, ROI optimization Sales Collaboration & Outbound Alignment: Partner closely with internal and fractional BDRs and AEs to develop outbound programs, streamline inbound lead handoffs, and align sales follow-up with marketing campaigns to increase pipeline efficiency Partner & Community-Based Marketing: Drive co-branded campaigns, joint events, and thought leadership initiatives with channel partners and strategic communities to support shared pipeline and revenue objectives Digital Marketing & Advertising: SEM, social, display, ABM targeting, multivariate testing, audience development, email workflows, content marketing for customer engagement and acquisition Agency and Independent Consultant Management: Accustomed to executing a go-to-market strategy with one or two in-house marketers by leveraging temporary contractors and managing agency relationships Website Conversion Optimization & Analytics: Data-driven website optimization, customer journey mapping, UX analytics, systematic A/B testing methodologies that increase lead quality and volume Marketing Technology: Implementation and optimization of marketing tech stacks for B2B SaaS environments