OOH Insider

Top 20 Apple US Business News Podcast

The fastest-growing podcast about how brands show up in the real world.

🏆 AVA Digital Gold Award 
🏆 MUSE Award 
🏆 Hermes Creative Award 
🏆 NYX Marcom Award 

And finalist in the 11th Annual Killer Content Awards by Demand Gen Report.

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Host

fucimo

Growth Advisor

Murmur

Established data-driven planning and measurement best practices.

Innovation Advisor

OneScreen.AI

Employee #1 OneScreen.ai (a Techstars Company) and led sales, marketing, and operations as Chief Strategist through key milestones such as:

- First $1M quarter
- First $1M month
- First $1M spending account
- First 100 customers
- Grew revenue from $100,000 to $10M in 12 months

Marketing 
- Growth-focused strategy development
- Content marketing and lead generation
- Performance PR
- Sales Enablement

Revenue Operations
- Built and led a 15-person, international, cross-functional team to operationalize project fulfillment, data management, technology implementation, media panning & buying, and process optimization.

Highlight: - Reduced standard fulfillment process by 85% in 9 months while scaling headcount and revenue

Chief Strategist

Centenary University

Taught the very first college class to complete the Geopath OOH certification (24 Students).

Spring 2021

Special thanks to Kym Frank and Scott Fiaschetti.

Adjunct Professor (Digital Analytics)

Adams Outdoor Advertising

Director Of Business Development

- Developed go-to-market strategy for expanded product line, growing category revenue by 68.9% year-over-year ($685,716 vs $405,921) in only 6 months.

- Increased 'Key Account' size by 111% ($50,949 vs $24,089) and 'Average Account' size by 36.9% ($10,327  vs $7,539) by instituting enhanced Client Needs Analysis and Total Campaign Management Process.

Online (Digital Media) Strategist

Final Word Media

- Launched $200,000 ARR portfolio of low-cost marketing tools for automotive dealerships in the Greater New York City market.

- Remotely coached 9 salespeople, developing lean, effective workflows and easy-to-follow sales processes. 

Within 6 months of coaching: 

- 2 sales people have been promoted to management 
- 4 others were named to their 18-location company's Elite Members Circle for 2019 for superior performance

Star Performance Marketing

- Developed, advised, and executed $6.5m in annual advertising strategies for 12 automotive franchises across northeast United States

- Negotiated media rates, managed placement and reported on performance across all mediums (TV, Radio, Print, Direct Mail, and Digital) 

- Worked directly with C-Level executives across 4 state territory (NY, NJ, PA, CT)

Full-Service Account Executive

Open Road Auto Group

- Built consultative relationships with clients, to accurately identify needs and expectations, resulting in a consistent 80+% closing ratio

- Organize daily, weekly, and monthly schedules, leveraging customer history and demographic behaviors to achieve an average of 120% sales quota 

- Achieve highest gross profit per sale in dealership, while simultaneously out performing national manufacturer customer satisfaction scores, by fostering long-term relationships with clients and conducting thorough needs analysis

Sales and Service Consultant

Recovering digital marketer and ambassador for the real world.

In my free time, I enjoy volunteering as a coach for my son, Jonny's, baseball team.

Let's connect!

- TRowe

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