👨‍💻Troy Muir👩‍🚀's Linkedin Analytics

I help CEOs, founders, and executive teams to create world class brand experiences and drive growth in customers and revenue. I do this through clear strategic vision, cutting edge technical craft and bold leadership. I also share my knowledge and level-up marketers across the world with a weekly newsletter: The Ladder 🪜. My Skills: ➡︎ Technology Fuelled-Marketing and Growth Strategy ➡︎ User experience and Human-Centered Design ➡︎ Building out and leading large and enterprise scale marketing and digital teams. ➡︎ Full-stack Marketing Automation and Data Strategy and Operational Enablement. ➡︎ AI Integration Strategy and Enablement. ➡︎ Digital and programmatic media strategy and technology. ➡︎ Pretty handy with copywriting and an eye for creative design. My Results: ➡︎ Planned and executed major public health campaigns including driving millions of sign-ups, measurably improving millions of Australian heart-health awareness and resulting in public policy changes that will save thousands of lives every year and billions in economic costs. ➡︎ Designed, implemented and lead the team responsible for 1:1 capability at flybuys - Australia's largest loyalty program with more than 7M members. Overseeing record growth. ➡︎ 8 Billion+ emails sent, with consistently high engagement and deliverability - driving 100's of Millions in incremental revenue. ➡︎ Launched and grown social media presences to millions of followers for both national and global brands. ➡︎ Built and scaled mobile apps driving $10M+ in revenue, inside tight time frames (9 months) and within tight budgets. ➡︎ Re-platformed, reimagined and launched the National Heart Foundations marquee website, with thousands of pages, servicing millions of visits. Improving organic search traffic and completed within 18 months and under budget. ➡︎ Built and Lead extremely talented teams to successful implementations of CRM's, Marketing Automation Platforms and countless new Marketing Technologies.