Troy Tittley's Linkedin Analytics

Cut my teeth marketing music, seeing what stuck with my own projects. Through years of failures and digital dead-ends I learned how to create a fanbase, make content people actually stop scrolling for, and reached new heights with BBC Radio One airplay. Along the way, I realised I was enjoying the marketing as much as writing a hooky song. I would spend countless hours through COVID learning as much as I could about customer journeys, navigating Facebook ads, acquiring new leads, making great sales offers, all through the lens of a music fanbase. I ended up making a profit with our mid COVID release, proving to myself I can create a captivating product and irresistible offers. And I realised: if I can make money in music, where the main product is free, I could position myself elsewhere with better leverage to create a much higher return for my efforts. I have been a full-time digital marketer ever since. I have always loved writing, which translates to creating blogs, newsletters, and ghost-writing for clients. As a song writer I can write a good hook, which is the same discipline as forming a scroll-stopping social post. I've had to get used to playing in front of crowds, through that I have developed a knack for public speaking (and a cringey TikTok channel helping new artists develop their skillset). I've planned album releases, everything from artwork, to PR, to press releases, to creating EPKs, reaching out to fans and leads. That has taught me forward planning, and building long term strategies for my clients. Fortified my skills with a Journalism, Media and cultural Studies degree from Cardiff, a Social Media Marketing diploma form Shaw academy, as well as Digital Marketing and Content Marketing Mastery from Digital Marketer. I've also spent years as a freelance filmmaker, taking on the role of cameraman, director, and editor at different points of my career. Through this I've learned how to establish long-term fruitful relationships with clients, and work for myself.