SocialLadder

Assumed a pivotal role in establishing the groundwork for the organization's Professional Services division. Spearheaded the development and implementation of a comprehensive go-to-market strategy, resulting in notable success. Additionally, demonstrated adept leadership in building, overseeing, and expanding Follett Higher Education's ambassador program, contributing significantly to its growth and success.

Senior Professional Services Consultant

Core Spaces

Ran digital marketing efforts and budgets for seven distinct brands and led the digital and content marketing team. Directed the digital marketing and paid media budget for Corporate, Student Housing, and Multifamily Housing portfolios.

Orchestrated strategic marketing direction and collaborated with cross-functional teams to spearhead digital marketing initiatives, delivering an 89% surge in digital conversions and slashing the cost per conversion by 49.5% year over year.

Managed external digital marketing agency relationships and led RFP development and selection process.

Digital Marketing Director

Freelance

Managed morale-building tours to support US service members at US and NATO military bases across the Middle East, Asia, and Europe for high-profile entertainment groups.

International Tour Manager

Level Agency

Joined a newly formed cross-functional team to focus on unique B2B, B2B2C, and B2C clients in financial services and retirement, impact investing, and insurance industries. Developed and implemented brand awareness, engagement, demand, and lead generation strategies and campaigns with a focus on maximizing ROI.

Media Analyst II

Led client relationships and devised go-to-market strategies for B2B and high-value B2C organizations in the higher education, engineering, manufacturing, technology, automotive, insurance, and travel sectors. 

Developed detailed, omnichannel customer journeys and campaign strategies to grow brand awareness, engagement, and lead generation.

Client Services Manager

WorldStrides

Successfully managed the transition of the International Studies Abroad (ISA) marketing team following the company's acquisition by WorldStrides. 

Directed and executed highly effective cross-channel marketing campaigns for the ISA brand, which involved generating creative concepts and providing clear direction for copywriting, resulting in increased brand awareness and engagement.

Developed and executed highly effective go-to-market strategies and campaigns for both B2B and D2C contexts at ISA, leveraging a deep understanding of the target audience and market trends to drive engagement and sales.

Senior Product Marketing Manager

International Studies Abroad (ISA)

Led digital and content marketing and communication campaigns and implemented new initiatives on a shoestring budget. In my first six months, I revamped the email newsletter strategy, which resulted in an attributable $2.5MM in revenue generation. 

Directed paid social and search advertising campaigns using Google Ads and Facebook Ads Manager for Facebook/Instagram, developing go-to-market plans for new international programs and offerings, and analyzed market trends, competitor activity, and customer behavior to identify growth opportunities and optimize campaigns.

Marketing Manager

Crazy Spoke Cycling Adventures

Co-founded adventure bike tour company that offered customized, fully-supported mountain and road bike cycling tours across the Midwest and the Western US. 

Developed company branding and marketing materials, designed apparel, and developed and managed the e-commerce website.

Co-Founder

Cukjati Design and Advertising

Led business development and social media strategy for this small, mom-and-pop agency. Business development efforts, which included RFP proposal development and project pitches, targeted B2B organizations in manufacturing, healthcare, green/sustainability, and non-profit. 

Developed the agency's social media and content marketing strategy, establishing and expanding its social media presence. Oversaw social media consulting services for clients' content marketing and social media strategies.

Director of Business Development & Social Media Strategy

USA Triathlon

Created a new position to manage the organization's brand identity and lead content development. Oversaw brand awareness and promotional efforts for the organization and national championship events. 

Managed agency relationships, increasing efficiency, resulting in a 250% YoY increase in completed projects with no cost increase or agency retainer expense.

Manager of Creative Services

Led logistics, operations, and marketing for Team USA, USA Triathlon's World Championship team program. Led the "Team" to six World Championships. Increased the program's profitability while reducing organizational expenses.

Developed and grew the sport of Duathlon within the United States. Oversaw pitch to the International Triathlon Union to bring a Duathlon World Cup event to the United States and was awarded the first World Cup event in the US in 3 years. Led the planning and organization of the ITU Duathlon World Series Event and National Championship.

Team USA & Duathlon Coordinator

Digital Marketing Leader | Problem Solver | MBA

Creative and strategic marketing leader with over 15 years of solving brand awareness and lead generation challenges in both B2B and B2C contexts. An empathetic leader utilizing diverse marketing, client services, business development, and entrepreneurial experience to develop innovative, data-informed solutions through paid digital, content, and integrated marketing.

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