EF High School Exchange Year

• Lead the North American marketing and communication team for EF High School Exchange Year.
• Collaborate and advise executive leadership on marketing strategy, content initiatives, and performance optimization plans.
• Achieved 29% YoY increase of MQLs, while reducing cost per lead by 10% through targeted upper and mid-funnel campaigns.

Director of Marketing

Pro Sports Marketing Ventures & Promotions

• Lead morale-building tours on behalf of the US military, bringing entertainers to deployed service members across the world.

Groups led: NFL Hall of Famers, Players & Alumni; NFL Cheerleaders; NBA Dancers; US Olympic Medalists; X-Games Athletes; UFC fighters; Hollywood actors; MLB World Series Champions

International Tour Manager

SocialLadder

• Established the Professional Services division, leading client onboarding, strategy development, and service delivery to drive adoption and engagement.
• Spearheaded a comprehensive content strategy, producing 270+ mission-aligned assets in two months and generating $76K in Earned Media Value.
• Established and grew social media ambassador programs, including a 1000-person program across 79 universities in 2 months, driving brand awareness and e-commerce sales.
• Designed and implemented recruitment strategies that attracted 2,500 applicants within three weeks, surpassing program targets by 30% and fostering community engagement.
• Developed and implemented brand measurement and reporting frameworks to demonstrate clear ROI for client campaigns and optimize future media investments.

Senior Consultant, Professional Services

Core Spaces

• Directed and mentored a high-performing digital marketing team, executing SEM, SEO, paid social, and content strategies across seven brands, driving a 30% boost in visibility and engagement.
• Generated $21.6MM in revenue, an 89% boost in digital conversions, and a 49.5% decrease in cost per conversion for 7 brands in 9 months.
• Directed a $1.5MM digital marketing budget and go-to-market plans for corporate, student housing, and multifamily housing portfolios.
• Managed external digital marketing agency partnerships, improving global paid social campaign performance by 36% YoY and increasing click-through rates by 36% YoY.
• Established organizational digital marketing benchmarks and ROAS standards, achieving an average weekly ROAS of 11 throughout 2023.
• Collaborated closely with sales, finance, product, and operations teams to drive various initiatives.
• Managed external digital marketing agency relationships and led the RFP development and selection process for a new business division.

Director of Digital Marketing

Level Agency

• Executed lead generation strategies that boosted leads by 32% and cut cost per lead by 12%, driving stronger profitability and sustained business growth.
• Managed a $1.8MM paid media budget across diverse platforms including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Utilized data-driven decision-making and a scientific approach for campaign performance and KPI optimization.
• Collaborated with creative teams to develop testing roadmaps and feedback loops, improving campaign performance.
• Collaborated with clients such as MissionSquare Retirement, Milli Bank, and Emerson Collective to drive impactful digital marketing campaigns.

Media Analyst II

• Generated $100K in incremental revenue through strategic account management and high-impact go-to-market planning.
• Employed Marketo to tailor B2B email campaigns, resulting in an 18% surge in content downloads.
• Led multiple client accounts, establishing goals, defining KPIs, and formulating go-to-market strategies for B2B and high-value B2C organizations across diverse industries.
• Coordinated cross-functional project teams to deliver integrated media campaigns on time and within budget.

Client list: SAE International, SAE AVSC (Automated Vehicle Safety Consortium), American National University, WorldStrides, Seubert Insurance, Pyxus International

Client Services Manager

WorldStrides

• Drove 75% increase in MQLs and $2.5M in revenue by orchestrating integrated, cross-channel storytelling initiatives.
• Led cross-channel and content marketing strategies, overseeing creation and management for blogs, social media, email, and SEM with budget control.
• Developed and managed a $500K/year paid social and SEM budget.
• Led the final phase of the ISA website launch, directing cross-functional teams through QA, testing, and Sitecore implementation to deliver on time under intense deadline pressure
• Improved brand retention metrics by 14% through strategic content distribution and audience targeting.

Senior Product Marketing Manager

• Drove $2.5M in revenue in six months by overhauling email marketing strategy, boosting click-through rates by 30% and improving customer retention by 14%
• Led go-to-market strategy and targeted content planning while managing email campaigns and a $300K Google Ads budget to support new program launches.
• Expanded an influencer content program encompassing 160 engaged brand ambassadors across 70 colleges and universities.
• Analyzed market trends, competitor activity, and customer behavior to identify growth opportunities.
• Grew content creation efforts by 64% for organizational blogs through expansion of the brand ambassador program.

Product Marketing Manager

Crazy Spoke Cycling Adventures

• Co-founded adventure bike tour company specializing in personalized, fully-supported mountain and road cycling tours.
• Developed company branding, marketing materials, and apparel design.
• Managed e-commerce website.

Co-Founder

Cukjati Design and Advertising

• Led B2B business development efforts and RFP proposal creation, leading to successful penetration of manufacturing, healthcare, sustainability, and non-profit markets.

Clients: The Colorado Springs Airport, Memorial Health System, and Central Bancorp

Director of Business Development & Social Media Strategy

USA Triathlon

• Managed brand identity and content development.
• Directed agency relationships.
• Directed brand and communications strategy, ensuring partner and creative agency brand compliance and increasing brand awareness and engagement.

Manager of Creative Services

• Led logistics, operations, and marketing for Team USA, which won dozens of medals at six World Championships.
• Oversaw the sport of Duathlon in the US, developing and growing participation.
• Strategically organized World Cup and US National Championship triathlon and duathlon events, achieving a remarkable 73% increase in duathlon national championship participation, significantly enhancing brand exposure and community involvement.

Team USA & Duathlon Coordinator

U.S. Association of Blind Athletes - USABA

Marketing Communications Associate

Digital Marketing Leader | Problem Solver | MBA

Results-driven marketing leader with 15+ years of experience, specializing in integrated campaign management and brand growth. Proven expertise in driving measurable business results through data-driven strategies, optimizing multi-channel media budgets, and fostering community engagement. Adept at leading high-performing teams, managing agency partnerships, and leveraging analytics for ROI optimization and sustained growth.

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