ThriveCart

Drives strategic implementation and optimization across a high-growth software portfolio, centered on ThriveCart—the leading no-code sales platform powering over 65,000 businesses and $2 billion in annual sales.
The scope of expertise extends across the group's wider brand ecosystem, including Piktochart, Convertri, StealthSeminar, and VBOUT, focusing on maximizing revenue and strategic synergy across all entities.
Core Impact & Expertise:
Strategic Leadership & Portfolio Synergy: Guides and mentors cross-functional teams across multiple brands, translating diverse business goals into scalable funnels and optimized revenue streams. Fosters a data-driven culture that leverages shared resources and market intelligence for group-wide advantage.
AI-Driven Marketing Strategy: Architects full-stack sales funnels and customer journeys. This includes advanced automation and AI principles implemented across the brand portfolio to personalize checkout experiences, segment audiences, and consistently boost conversion rates and customer LTV.
Product Experience (PX) Optimization: Champions the end-to-end customer journey, utilizing platform capabilities like ThriveCart's LMS, Learn/Learn+, to ensure seamless product delivery and superior user retention across the entire group's product offerings.
This expertise translates technical platform capabilities into exponential growth for digital course creators, coaches, and online businesses. Applies proven leadership and strategic principles to secure and maintain market dominance across a diverse software portfolio.

Head of Digital Marketing

Hyperlayer

HyperJar revolutionised what a wallet can do for consumers. 

HyperLayer is the B2B solution bringing the revolution to retailers and financial institutions directly, through unique payments and rewards technology, either as integrations or standalone propositions.
I'm heading the marketing & growth team.

Growth Marketing Director

HyperJar

Headed the growth and marketing function for an award-winning fintech, launching market-leading cashback campaigns to directly compete with major players like Amex and Chase .
Forged and executed strategic campaign partnerships with the UK's #1 finance website, Money Saving Expert, to boost brand visibility and customer acquisition .
Orchestrated the end-to-end development of a new SEO-optimised website, implementing a modern design to drive organic growth .
Engineered a complete overhaul of CRM automations from scratch on the Iterable platform, significantly enhancing customer journey mapping and engagement .

Superscript

Superscript (nee Digital Risks) makes insurance better for businesses. We are something special: great products, and a seamless experience to match.

The flexibility offered by our monthly subscription has been popular with businesses, self employed, so we now provide cover for over 1,000 business types with a fully online quote and bind experience. We also offer a dedicated brokerage service for mid to enterprise sized businesses with great focus in the tech space (Insurtech, Medtech, Crypto - NFT businesses, IoT, Ventural Capitals, Financial institutions and beyond).

My mission in this scale up is to establish our pioneering product in the UK and Dutch (NL) markets and beyond by focusing on net growth of customers. I'm leading a team of marketing specialists across Paid Search (PPC / SEM), Organic Search (SEO), CRM (Email, SMS, Chat etc), Content, Social Media (paid and organic) focusing on customer acquisition, retention, upselling - cross selling etc. My team is embracing automation, test and learn on everything we're doing from ad copy, SEO - content to landing pages, automated bidding, martech, orchestration and beyond.

Head of Growth & Product Marketing

Simply Business

At Simply Business, the marketing team is acting like the safeguards of our brand but also are in the frontfoot of innovation and growth helping the commercial teams identify next big opportunity. We have a highly successful digital marketing set up and are industry leaders at SEO and PPC with an integrated and highly automated CRM function.

At this role, I'm developing an audience marketing strategy, building a new team with a great focus on growth in order to help catapult the company in the next phase of significant growth. This is achieved by using new marketing tactics with a  Build Measure Learn / scale approach on programmatic display, video, paid social, native and similar channels.

Head of Campaigns and Audiences (multi-channel)

Simply Business is the leader on Business and Landlord Insurance in the UK with over 475k active customers. Since September 2017 it is a whole subsidy of Travelers Inc (S&P 500 and Dow Jones Industrial)

I am responsible for the P&L of the most important advertising channel of the group (Paid Search) and for all programmatic display, social and video advertising campaigns.

Responsible for managing with my team, a multimillion Pounds/Dollars advertising budget.
Implemented a cohesive strategy that's utilising our ongoing cutting edge data driven experimentation, across all fields.
This is including creative , bidding, keyword expansion and landing page optimisation. More than 100 experiments have been launched since joining, trying to succeed at this very competitive digital business insurance market with high cost per clicks and low brand loyalty using Bayesian statistics. Proven the value of display advertising and remarketing advertising with advanced tests using userid data to analyse granular cohorts.

Responsible for the exciting international expansion to new markets, with a great focus on the US Market since launch (December 2016)

Working very closely with our internal brand team,  our advertising agency to achieve best possible targeting of new prospects, accurate post click and post view measurement with right attribution modeling, creative and landing page integrated optimisation. Acting like a liaison between our best in class data and analysis machine learning experts and the marketing team.

Head of PPC and Programmatic

MyBuilder

Reporting to the head of marketing initially and later on directly to the CEO and founder, I was responsible for planning, managing all Paid Activities Strategy for the company and for the affiliate channel too. This was including Paid Search PPC, Display Acquisition and Remarketing, Paid Social and Affiliate Marketing for a company that is partly owned by FTSE100 Travis Perkins PLC.

Main Achievements:
- New Algorithm Bidding Strategy to Improve Efficiency (CPA) and ROI as well as targeted to new customer’s acquisition.
- Created New Ads Optimisation Strategy, New Reporting Process  and Mid and Long Tail Keyword Expansion to optimise efficiency and Reach by 3x
- Planned, Negotiated and Launched Affiliate Marketing Programme on Tradedoubler with a great deal.
- Worked closely with organic search (SEO) to increase reach where SEO presence was weak and vice versa. Took over responsibility for SEO the 2nd year at Mybuilder

Performance Marketing

WorldRemit

Interim Senior Search Marketing Manager at Worldremit, a global online money transfer business enabling migrants to send money to family and friends using a variety of payment options. The company became Part of the reputable "Future 50" group of high growth organisations.

Acting as a consultant, successfully launching and rolling out marketing automation strategies in Global Scale, and Marketing Activities in highly competitive markets (Focused in UK & US). Main Milestones are including:

- Research, Test and Launch Ads with Google's new Feature "Dynamic Ad Customizers" (using real time exchange rates) to improve CTR and Qualify the traffic (CR improvement). Pioneering in the fintech ad market. Training the SEM team to rollout the activity in the rest of the markets.

- Market Research and Rollout of Efficient (CPA Target) Money Transfer Targeted Campaigns in North America (especially in the US) following company's aggressive expansion plans.

Interim Senior SEM Manager (2 Months Contract)

RS Components

Leadership of the Paid Search and Display Team (Paid Search responsibility shared with another team leader). Leading and Defining the channel’s P&L , Team Hiring and Development, Processes Review and Optimisation. Also representing the channel on the strategy meetings within the eCommerce leadership team and other local Marketing Teams in the EMEA , APAC and Emerging Markets Regions (Advertising in 27 Markets)

Head of Paid Search & Display (Cover)

Defining, Managing and Executing PPC strategies across several major EMEA and APAC markets with the support of the team's PPC Executives and PPC Managers . This is also including innovative approach on Display, Remarketing and Retargeting opportunities that I've started and grown from scratch for this global Group.

	Managing an annual media budget of 10+ millions of pounds 
	Defining the PPC strategy and laying plans of activities as well as optimizing PPC campaigns at several geographical markets 
	Identifying appropriate corrective actions to other business owners in the Group that might be outside their immediate remit (budget increases, technical development). 
	Tutoring - Mentoring and developing the direct reports of the team responsible for the development of the Search Marketing Executives and Managers. 
	Responsible for Designing and Optimising End to End processes 
	Delivering all relevant training sessions to complete the objectives. 
	Acting as an ambassador for SEM within EMEA and APAC markets 
	Innovative and Ready to Challenge existing processes / develop better ways of adding value. 
	Working with Google directly on innovative projects (Dynamic Display, Remarketing, Extensions etc)
	Monitoring all latest industry techniques and technologies - and put plans in place to bring best practices and latest opportunities. 
	Based on where the next opportunities for growth are in the short and medium, liaise with the relevant stakeholders within the company and set the business up for further success.

Senior Paid Search Manager - Search Marketing eCommerce

Marketing Executive (SEM Marketing) with the following duties for a global FTSE 250 B2B orientated group:

- PPC Campaigns & optimisation for over 4 important countries in Europe (EMEA) for the Group including: France, Italy, Spain and South Africa
- Search Campaigns Built and developed from scratch for Emerging Markets of the group: Greece, Romania
- Display Campaigns (Banners and Text GDN including Remarketing) projects, ideas and consultation for EMEA and APAC.
- Youtube Custom Channel Project Manager: Including Research and Consultation for the Group http://www.youtube.com/rswwwchannel (Social Media - eCommerce)
- Analysing Marketing Briefs, Strategic Decisions of opting in/out of campaign for SEM/Display Activities in EMEA markets for the group
- Training and Developing all new members of the SEM team
- Managing external agencies

*Our team won the Digital Marketing Award in Chartered Institute of Marketing (CIM) Excellence Awards Ceremony 2012. (http://cimawards.co.uk/2012-winners.aspx)

Internet Marketing Executive - ecommerce

Clickmarketing WEBTech

My team is involved in Internet Marketing projects and we have experience in:

- E-marketing Plan Creation
- PPC Campaigns
- Display Campaigns (Banners)
- Social Media Campaigns (Youtube and Facebook)

The company is also involved in Web Development projects (including websites,  mobile websites and apps) and Search Engine Optimisation (SEO) .

Head of Digital Marketing and Founder

Elance-oDesk

Internet Marketing including SEO SEM for B2B and B2C clients.
More than 20+ portfolios managed.

Digital Marketing Consultant

Growth | Retention | Product Marketing| 🏆 Top 30 Influential Fintech Marketer Leader 2023 | Revenue Marketeer Leader 2023

As a data-driven senior marketing leader with over 15 years of experience, I have a proven track record of building and leading award-winning teams in global FTSE 250 companies, scaleups, and startups . My passion lies in using data and technology to drive growth, from customer acquisition and retention to B2B and B2C marketing strategies .

Key achievements include:

Spearheading global marketing for the successful launch of the Arduino Open Source Starter Kit .
Leading the award-winning "You name it we insure it" YouTube Works fintech campaign .
Earning recognition as a Top 30 Fintech Marketer (2023) and Revenue Marketer of the Year (2023) .
I specialize in managing the full marketing lifecycle, with deep experience in paid channels (Paid Search, SEO, Display, Paid Social), CRM, attribution, and incrementality testing . I have successfully led expansion into new markets, including the USA, Brazil, and across EMEA and APAC .

As a strong advocate for leadership coaching, I believe in empowering teams to reach their full potential . I am always looking for a new challenge in a fast-paced, growth-oriented company where I can make a significant impact .

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